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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Marketing talent: Influencer relationship managers, content creators and creative editors.

Marketing 129
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How To Use Customer Insight To Power Your Business

The Realtime Report

Send Out Email Surveys Or Polls. Email surveys have been utilized for market research since the dawn of the internet and remain popular, even as technology offers other more sophisticated forms of collecting customer feedback. Statisticians will be able to tell you the significance of answers based on the volume of replies.

How To 114
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. Actions highlight what people do at each stage.

Examples 102
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How to develop a content marketing plan

Sprout Social

Instead of creating a post on the spot, you’ll have that content already completed and scheduled, leaving you more time to spend on community engagement. 10 steps to creating an effective content marketing plan. What do you want to achieve with your content marketing? Content manager: who’s managing topics and production?

Content 110
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How to Get Verified on Pinterest: A Step-by-Step Guide

Hootsuite

As a bonus, setting up a business account is free and will also give you access to analytics and other important tools that can help you maintain and grow your professional presence on Pinterest. If you are using WordPress, for example, you would open the content management system, click Tools , then Marketing and then Traffic.

How To 133
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25 Reasons Why Google Hates Your Blog

ProBlogger

Most content management systems will have a plugin that will create and submit your sitemap to Google, taking all the hard work out of the process. You copy your content from other bloggers. Google Analytics will show you where you have the greatest numbers of people sending traffic to your blog. Don’t be shy!

Google 51
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How LinkedIn Groups can Explode your Blog Traffic

ProBlogger

If you are unsure if your website has a blog section in its Content Management System, speak to your web developer, they can help you get started. Fill this space with a quick synopsis of your blog post, e.g: ‘A recent survey revealed 64% of Australians take out a personal loan to buy a car.

Groups 54