Paid, owned and earned media: What they are and where social fits into the mix
Sprout Social
MAY 24, 2022
Collaborating with someone who shares your brand values can get your business in front of new eyes through a friendly face. Now, creators and influencers have audiences that are comparable to even some of the largest magazines, and they’re eager to talk about the things they’re loving. Sentiment data. Social and earned media.
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