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Social media- it’s not about the ratings

Janet Fouts

If all you hear about are their scores and their number of followers on 100 social networks, beware. In fact, Radian6 , who I respect very much, is working with Klout as well as some other tools like OpenAmplify and OpenCalias to get a better rounded picture of what the relationships are and the value of those relationships.

Klout 118
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The Most-Read Posts of 2012

Net-Savvy Executive

What Does Salesforce-Radian6 Deal Mean for Everyone Else? Applying Social Network Analysis to Social Media - September 2010. Visualizing networks based on communication - February 2008. Global Social Media Usage Patterns - January 2011 (#4 in 2011). Does that say something useful? March 2011 (#3 in 2011).

Radian6 71
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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing. Community management. Public relations.

Sysomos 273
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The Gamification of Social Media

Social Media Marketing

It sits squarely in the social networking space, but it has a different twist - one from which I think businesses may be able to gain valuable insights, all while allowing people to enjoy themselves. But like the other sites, it's also a social network itself. Empire Avenue is the new game in town. What is it?

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Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Jay : Today we have a fantastic guest, Lauren Vargas, who is the social media head of Aetna, joining us on the show. Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome.

Radian6 113
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

At the most granular, day-to-day level, this necessitates visiting your various outposts and your social media hub , determining your progress on each, and graphing it out over time. Or, you could just use Swix, the super slick new social media scoreboard that just works. Need to see the increase in Twitter followers over time?

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).