yMarketingMatters

JUNE 20, 2014

Community Growth & Sustainability. Community Growth & Sustainability. Community growth is a VERY valuable and important metric because it shows you’re appealing to your audience and staying relevant, especially if they’re not dropping off. Building a community of disinterested, unrelated followers is ultimately useless.

Small Business 263

Small Business Social Media How To ROI 263

Josh S Peters

FEBRUARY 5, 2013

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. Building this will inform the rest of the strategy, content, and social media platforms you participate on. Don’t use paid as s crutch.

Strategy 186

Strategy Wiki Sysomos Widget 186

Convince & Convert

APRIL 24, 2014

In last month’s Blog Rescue column , we took a look at how a company might traditionally use a blog, but this month, we’re taking a look at a website from UCLA Events & Transportation, BeAGreenCommuter.com (BAGC), aimed at encouraging the UCLA community to consider alternative forms of transportation. Cross-promote on social platforms.

Transportation 161

Transportation Sysomos Radian6 RSS 161

Twist Image

DECEMBER 13, 2010

The platforms and channels continue to evolve and what works for one brand may not be the right solution for another brand. More often than not, you'll see that many of these brands have fairly active corporate Blogs, but those Bloggers spend zero time in the community. What are some of the more common missed opportunities?

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics.

Cymfony 152

Cymfony Social Media Tools SM2 152

Techipedia: Tamar Weinberg

APRIL 8, 2010

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. And get your account started and active immediately.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JULY 7, 2010

So I hopped on Twitter for a sneak into his daily activities. But that was a few months ago, and I’m naive enough to think that others won’t be so silly in their online engagement activities. Twitter is a community and you’re a member of the congregation. Where was the eBook author during all of this?

Social Media 251

Social Media Klout Influencer Feed 251