Sat.Oct 21, 2023 - Fri.Oct 27, 2023

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34 Predictions for Social Media Marketing in 2024

Social Media Today

What’s coming next in the world of social media marketing? Here are our predictions for 2024.

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The Top Social Media Marketing Events of 2024

Social Media Today

Here are the top social media marketing events of 2024.

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Driving Traffic and Conversions from TikTok: What Marketers Need to Know

Ignite Social Media

In this video from Ignite Social Media, analytics director Ryan Sweeney and SVP Misi McClelland discuss the opportunities and limitations of TikTok for driving traffic and sales. As Misi points out, it’s more of a “Netflix competitor” than a social media platform.

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Unlocking Trust and Authority: A Blueprint for Successful Employee Advocacy in Financial Services

Oktopost

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). It’s a numbers game. Your employees have an average of 10x more followers than your corporate pages.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Social customer care is a team sport—are you all in?

Sprout Social

Instead, I went straight to social media to air out my frustration. And according to the latest Sprout Social Index™ , 76% of consumers notice and appreciate when companies prioritize customer support. But the reality is that social customer care requires the input and collaboration of multiple teams.

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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.