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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. Below are key insights we’ve found to be critical to building a successful community of practice.

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Decoding corporate communications: Functions, goals and skills

Sprout Social

host annual sales kickoff events to bring together employees, share best practices, product updates and get everyone re-aligned with company goals. Here are the main goals that marketing communications can help you achieve, especially through social media: Increase brand awareness : Create content that emphasizes your brand image and values.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. If you want to upgrade your toolkit or expand your team in 2023, your request should focus on how social can support your entire organization.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

Emma Chamberlain launched a coffee brand, and former influencer Lee from America dropped out of "influencing" to become a marketer and now hosts workshops to encourage other people to think about life beyond social media.   There's a growing preference for smaller, specialized, trusted groups in community building.

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15+ Tips to Grow On YouTube Shorts

Buffer Social

Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. Host live sessions and Q&As to interact in real time with your viewers. Use the Community tab to post updates, create polls, or share behind-the-scenes content.

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Creators Unlocked: Dre Fox on Her Journey to Creatorpreneurship

Buffer Social

On the business side, I use Dubsado for client management and Kajabi to host all of my courses and coaching programs. I try to set goals around increasing my impact on my students, nurturing, and community building. On the creator side, two tools that have been invaluable to me are for repurposing. One, repurpose.io

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19 Engagement Post Ideas That Will Blow Up Your Analytics

Hootsuite

19 Engagement post ideas for 2023 1. Host a giveaway No social media strategy is guaranteed—that is, except for giveaways. View this post on Instagram A post shared by Sömn Sustainable Linen Bedding (@somn_home) When you host a giveaway, first decide what your engagement goals are. Host a poll Who can resist a poll?