Oktopost

JUNE 28, 2023

Putting yourself out there is never easy, particularly when driving engagement on social media feels like a game of part luck, part guesswork. Don’t get us wrong – social media will always be something of a mystery. At Oktopost, we’ve got the eagle-eye view on social media – and how best to use it.

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Social Media Engagement Strategy B2B 62

Hootsuite

MARCH 2, 2023

Social media does a great job of building brands and connecting businesses with their customers. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.

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Social Media Brands HootSuite Policies 97

Hootsuite

JULY 13, 2022

One popular form of this social proof is user generated content (UGC). — Zappos.com (@Zappos) May 16, 2022. Don’t forget to build your social media customer service strategy , too. — Zappos.com (@Zappos) June 2, 2022. This way, you’ll support your customer experience on social media.

Tips 107

Tips HootSuite Survey Template 107

Hootsuite

NOVEMBER 28, 2022

For example, Hootsuite’s social listening features can show you what (and how) your customers talk about you online. Hootsuite Insights (powered by Brandwatch) makes it easy to track brand sentiment with intuitive word clouds and meters that gauge your sentiment and brand awareness against the competition. Frosty [link].

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Tips HootSuite Survey FAQ 123

Sprout Social

JUNE 12, 2023

Now, enter social media — your secret weapon. Get to know your customers and audience In 2022, jewelry brand Signet saw a 50% growth in sales — including a 27% increase in online sales — by improving their customer experience. Customer experience (CX) is all about how your customers perceive their interactions with your brand.

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Strategy How To Metrics Loyalty 134

Oktopost

MAY 2, 2023

All of this – and more – can be solved by a commitment to social listening. So far as social media management is concerned, it’s at the very foundations, underpinning your entire strategy now, then, and far into the future. What is social listening? By 2021, almost half of marketers had embraced social listening.

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Sentiment B2B Trends Social Media Management 62

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

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Campaign Social Media UGC Metrics 131

Hootsuite

JUNE 29, 2021

What are the benefits of using social media for business? billion active social media users across the globe. If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. Stay top of mind.

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Social Media HootSuite Real Estate Sentiment 145

Hootsuite

JUNE 21, 2022

For a social media company, you could argue we were a bit late to the TikTok game. We watched, we followed, we learned the language, and then we took the plunge into the most exciting thing to happen to social media since the invention of the selfie. TikTok isn’t going anywhere so we knew we needed a presence there.

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HootSuite Trends UGC Authentication 84