Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. TikTok’s technology and tools may significantly improve brand recall and social media engagement. Feature User-Generated Content (UGC).

Campaign 52

Campaign UGC Hashtag Influencer 52

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

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Examples Campaign Tips UGC 141

Sprout Social

OCTOBER 19, 2022

Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. — Sprout Social (@SproutSocial) July 27, 2022. pic.twitter.com/5fPFA6fG2S.

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Campaign Content How To Influencer 103

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Brands 115

Brands Avatar How To Privacy 115

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

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Campaign Social Media Collaboration Apple 134

Hootsuite

MARCH 2, 2023

Social media does a great job of building brands and connecting businesses with their customers. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.

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Social Media Brands HootSuite Policies 97

Keyhole.co

FEBRUARY 13, 2024

Catering to its target audience, this online dating giant has a strong and engaging presence across social media platforms. Let’s see what makes Tinder’s social media strategy work and why. With features such as video clips and hot takes, the app has been constantly adapting to changing social conventions.

Social Media 59

Social Media Engagement Strategy Meme 59

Social Media Strategies Summit

DECEMBER 1, 2022

Life used to be a lot simpler for social media marketers. There were fewer platforms, and users were still attracted by the novelty of social, which helped content cut through. But, as with any difficult task, social media marketing becomes much more approachable when you plan effectively. Image source.

Content 150

Content How To Film UGC 150

Pixlee

JANUARY 10, 2022

While a customizable stock video clip can be a useful tool for demonstrating your product or brand story, collaboration with influencers can boost your marketing results by far. Influencer content also provides social proof, making users more likely to buy products they’ve used and loved themselves. Influencer Video Campaigns in 2022

Influencer 52

Influencer Campaign Video UGC 52

Hootsuite

JUNE 7, 2022

Bonus: Get the Instagram advertising cheat sheet for 2022. And 23% of users say they use social media to see content from their favorite brands. That makes Instagram a natural social platform for building brand awareness. Instagram has much higher engagement rates than other social media platforms.

Campaign 145

Campaign Instagram HootSuite UGC 145

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

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Campaign Social Media UGC Metrics 128