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15 Facebook stats every marketer should know for 2019

Sprout Social

As of the end of 2018, it boasted over 2.32 When searching for content and news sources, social media and Google are at the top of the list for people. In 2018, Facebook released a report for Q1 that focused on the number of fake profiles on their platform. Facebook’s 2018 Q4 report reported an advertising revenue of $16.6

CPC 111
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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Last year, IBM Watson demonstrated its ability to reduce cost-per-click (CPC) by focusing on these aspects of campaigns. IBM is already using Watson for buying media in both the US and the UK, with the highest results show a stunning 71% reduced CPC. In 2018 alone, advertisers lost $19 billion to fraudulent activities.

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Always up-to-date list of Facebook ad sizes & specs

Sprout Social

New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. of the market (Google claiming 37.2% However, while they only appear on desktop, data shows they have the highest CPC (cost per click) among other Facebook ad types. Nearly everyone is there. This would account for 19.6% of the share).

List 107
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How Ahrefs and Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media

Buffer Social

See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. Building your website traffic in 2018 is no easy task. Did you know that more than 90 percent of website pages generate no organic search traffic from Google?

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AdWords Quality Score: What marketers need to know

Sprout Social

But how familiar are you with Google Ads and AdWords? Before social media ads were an option, Google was already dominating the digital ad game with AdWords. In July 2018, Google changed the name of Google AdWords to Google Ads. What is Google Ads Quality Score. Head to your keywords report.

Adwords 85
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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Using Google Ads might be the best decision you make for your business. People use Google to search 3.5 That’s where Google Ads comes in. Google Ads allow you to advertise and promote your products and services when users search relevant keywords. What is Google Ads? How Google Ads work. billion times a day.

Adwords 145
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10 Video Marketing Trends You Need To Follow in 2019

Social Media Strategies Summit

This number is up from 250 million people in June 2018. Smaller businesses and teams have struggled, citing the cost and time required to build video assets as the primary challenge in using video more ( State of Social Video for 2018 ). In 2018, brands spent over $90 billion dollars on video ads. billion by 2023.

Trends 147