Direct Marketing Observations
OCTOBER 15, 2010
We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content. 3) Mobile will be THE social platform.The global mobile market is expected to reach $1 trillion by 2015. Get serious about mobile.
Talkwalker SM
APRIL 5, 2016
Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. Starbucks customers across the country were asked to doodle on their cups and submit pictures as entries for a ‘White Cup’ contest in 2015. UGC Drives Purchase Decisions . UGC is Credible.
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Talkwalker SM
JUNE 2, 2016
But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close. Why UGC is Powerful for Beauty Brands. UGC can be used as a product launch strategy and offers brand building potential that is authentic and credible. With over 1.8
Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).
Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).
Social Media Strategies Summit
OCTOBER 1, 2020
In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. Many times, authentic and UGC-style content tends to perform better than the beautifully shot, long-form video content that many brands believe they need. Canvas+Co share video best practices. Credit: Canvas+Co.
agora pulse
AUGUST 17, 2017
Which would you rather try—a restaurant whose last post was from 2015 and had one like, or its competitor who posts three times weekly with tons of engagement like “when are you having more chocolate pie, ours was gone before we got home!” A CTA to check-in, leave a review, and/or share UGC; something like “Love our dessert?
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