Talkwalker SM

APRIL 26, 2016

This insight drove HRSA to develop #MadePossibleMonday, a user-generated content (UGC) series designed to spread awareness about organ donation. MadePossibleMonday content resulted in more than two million organic impressions and made up nearly 10% of all shared content from the organdonor.gov Facebook page in 2015.

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UGC Sentiment Exercises Issues 60

Convince & Convert

JANUARY 19, 2015

EGC is 2015’s most powerful marketing abbreviation. We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. But, you have the solution to that problem sitting all around you.

Trends 60

Trends Content UGC Marketing 60

Talkwalker SM

JULY 28, 2016

The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months. of the Consumer Decision Journey Using Social Listening” #SPGLife: Starwood leverages UGC to boost website conversions. #LifeWellTravelled: Cathay Pacific sets the travel tone.

Hashtag 60

Hashtag Campaign Industry Hotels 60

Convince & Convert

DECEMBER 4, 2015

The combination of tapping into existing behavior and great prizes offers a nice way to drive engagement, plus seasonal UGC that can be re-leveraged as content throughout the holiday timeframe. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015. NoPurchNec18+ pic.twitter.com/eqryLSE0hI. Give Something Cool Away for Free.

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Content How To Tumblr UGC 60

Sprout Social

JUNE 16, 2016

In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. One of the most authentic, compelling and affordable brand assets available today is user-generated content (UGC). In fact, 85% of consumers say they find user generated content more influential than brand photos and videos.

Instagram 40

Instagram Tips UGC Hashtag 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Oktopost

JUNE 28, 2023

In 2015, iStock teamed up with Twentieth Century Fox to poke a little fun at the archetype of the corporate stock image – the exact sort of photo countless businesses have used on their own sites, advertisements, and social posts over the years. Vince Vaughn, along with the cast of the new-for-2015 movie Unfinished Business.

Social Media 62

Social Media Engagement Strategy B2B 62

Sprout Social

FEBRUARY 28, 2017

Integrate UGC: Getting people to submit user-generated content as a part of their entry helps build buzz as well as gives you more content to share. In fact, they were so confident in live streaming early on that they bought Periscope in 2015 before the app even launched. Universal Textiles (@unitextiles) February 20, 2017.

Twitter 40

Twitter Tips Fashion Open Source 40

Social Media Strategies Summit

OCTOBER 1, 2020

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. Many times, authentic and UGC-style content tends to perform better than the beautifully shot, long-form video content that many brands believe they need. Canvas+Co share video best practices.

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Team UGC YouTube Video 130

Later

SEPTEMBER 22, 2019

Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . It meant my first ring made it onto Aer Lingus in 2015. How to Use Instagram Carousel Posts #10: Roundup Your User-generated Content (UGC). Well, lots of pieces of UGC. .

Instagram 81

Instagram UGC Curation Apple 81

agora pulse

AUGUST 17, 2017

Which would you rather try—a restaurant whose last post was from 2015 and had one like, or its competitor who posts three times weekly with tons of engagement like “when are you having more chocolate pie, ours was gone before we got home!” A CTA to check-in, leave a review, and/or share UGC; something like “Love our dessert?

Engagement 135

Engagement Social Media UGC How To 135

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. 6 social campaigns that captivated the internet in 2021.

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Campaign Social Media Collaboration Apple 134

Oktopost

MAY 2, 2023

Examples of Social Listening Cast your mind back to 2015, and you may just remember a big moment in the world of B2C SaaS. From curating strong UGC (user-generated content) to identifying key areas for thought leadership, it’s the best place to gather ideas and resources.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Convince & Convert

MAY 6, 2016

In 2015, over a third of shoppers used their mobile phones to find mom a gift. Feature UGC from your customers directly on your social media channels, where shoppers are most likely to see it. ” Calling out brand names in copy is a big driver of clicks, too. Target Mobile Shoppers. Feature User-Generated Content.

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UGC Retail Influencer Price 60

Buffer Social

JUNE 29, 2016

Social media analytics tool Quintly analyzed over 5,000 profiles in early 2015 to learn that the average Instagram account posts once per day. Each time we share a new UGC photo on Instagram we are sure to include these hashtags. Cross-promote. Try video, too. Share the love. Post consistently (at least once a day). Try video, too.

Instagram 105

Instagram Engagement Hashtag How To 105

Ignite Social Media

OCTOBER 14, 2016

PTnehlbyrO pic.twitter.com/su0Rn72x63 — Coca-Cola (@CocaCola) November 7, 2015. See how @REI shook up Black Friday convention by calling for their customers & employees alike to #OptOutside (and share awesome UGC)! Drinkable "place cards" are a refreshing way to eliminate confusion. Trust us, don’t be that guy!

Content 60

Content Hashtag UGC Social Media 60

Sprout Social

OCTOBER 17, 2016

Implements UGC through its #DogsofWeWork contest and other campaigns to expand its reach and connect with customers. There are several ways to host a contest, but one of the most common approaches is to push people to make UGC. Encourages fans to create UGC through its sponsored filters. use Google+ to distribute content.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

agora pulse

FEBRUARY 22, 2020

I love user-generated content (UGC). In marketing, UGC refers to content related to your brand created by someone. 85% of consumers find UGC more influential than any form of brand content. UGC is great for your event promotions on social media because it creates a big buzz and a tasty chunk of FOMO. Example: FIFA Museum.

Social Media 175

Social Media UGC Tips CPM 175