Pixlee
APRIL 2, 2019
When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Kimpton Hotels showcases pet friendly accommodations through UGC. Brand Loyalty.
Convince & Convert
FEBRUARY 22, 2017
Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). In those years, nearly all social media content was written (with a side order of UGC photography). Perhaps, but that’s a different blog post. What do you get?
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Pixlee
SEPTEMBER 3, 2020
ThirdLove, which launched in 2013, is a lingerie company created in response to the frustration the co-founders (and countless other women) felt when trying to find bras that fit real bodies. Dove is one of the brands under the umbrella of multinational consumer goods company Unilever. ThirdLove .
Sprout Social
APRIL 21, 2020
Throughout the COVID-19 pandemic, there’s been an emphasis on staying connected while we social distance, which has been an opportunity for brands to curate user-generated content (UGC) from their loyal fans. In 2014 we launched #MyMadcap. Now, at a time we need togetherness more than ever, many have asked how you can support us.
Sprout Social
APRIL 11, 2017
Branded hashtags are specific to your company. One benefit of branded hashtags is they can be tied back directly to your company. Another advantage you with branded hashtags is the ability to get user-generated content (UGC). Then the company Regrams some of the best photos onto their own feed. Branded Hashtags.
Sprout Social
NOVEMBER 1, 2016
For example, Snapchat might not have appealed to Marriott Hotels at first, but we bet the company is glad it gave the app a chance. — Marriott Hotels (@Marriott) December 19, 2014. According to an Ipsos MediaCT study , user-generated content (UGC) is 35% more memorable and 50% more trusted than other types of media.
Sprout Social
OCTOBER 13, 2022
According to the 2022 Sprout Social Index™ , company alignment with personal values is 74% more important to consumers than it was in 2021. When creating content for your brand, don’t forget about an invaluable resource at your fingertips: user-generated content (UGC).
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