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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

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Why Business Is About to Boom for Social Media Agencies

Convince & Convert

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). In those years, nearly all social media content was written (with a side order of UGC photography). VPs of Marketing and CMOS are starting to ask “Wait.

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4 Brands Embracing Diversity in Their Content

Pixlee

Inclusive marketing is more than just a buzzword. More than ever before, consumers are holding brands accountable to make key marketing changes to showcase different faces and voices. Check out how these four brands are embracing diversity in their content and marketing campaigns. ThirdLove .

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How to remain agile when your priorities shift

Sprout Social

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. To address this concern, marketers turn to social data. In 2014 we launched #MyMadcap. Approach your strategy with an audience-first mindset.

How To 125
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How to Grow Your Audience With Hashtags for Instagram

Sprout Social

Branded hashtags are specific to your company. One benefit of branded hashtags is they can be tied back directly to your company. Another advantage you with branded hashtags is the ability to get user-generated content (UGC). Then the company Regrams some of the best photos onto their own feed. Branded Hashtags.

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A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore. — Marriott Hotels (@Marriott) December 19, 2014. Find Your Inspiration.

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How to go viral: 9 steps to increase your audience reach

Sprout Social

Social marketers know creating viral posts isn’t their most important goal. Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. We’ve found that the brands whose viral marketing achieves long-term, sustainable growth follow these nine principles. “Make it go viral.”

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