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7 Powerful Considerations For A Successful Marketing Campaign

The Social Media Hat

Whether you’re launching a new product, or getting ready for an annual sale, you’re about to create a Marketing Campaign. From 2014 – 2018, I was Chief Marketing Officer for a global company serving entrepreneurs. And of course we want that campaign to be a success.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

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Three Digital Marketing Trends for 2014 and Beyond

Convince & Convert

Earlier this fall, I keynoted at Lee Jean’s Digital Days, a day long event for Lee Jean’s marketing teams and their agency partners. They asked me to share a few digital marketing trends that were beyond the tipping point. I discussed three: Real-Time Marketing, Creating Youtility, and Empowering Employees & Fans.

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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). We have more marketing capability and capacity than ever, but paradoxically less certainty than ever.

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59 Killer Content Marketing Stats: 2014 Edition

Writtent Blog

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110
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12 Speakers You Shouldn’t Miss at Pubcon SFIMA 2014

Bill Hartzer

I’m here a few days early in Fort Lauderdale, getting prepared for the Pubcon SFIMA conference being held on Thursday, April 24, 2014. I’m speaking with Kathryn Parsons, the Marketing Manager (Paid and Natural Search) at Office Depot. Stoney DeGeyter – President, Pole Position Marketing.

SEO 148
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Director of Content Tipped as Top New Marketing Job in 2014

Proactive Report

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. It will mean learning some new skills, but since very few companies currently have a Director of Content and it’s tipped to be the top new hire in 2014, this investment could pay off handsomely. Google Plus.

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