Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns. Inclusive marketing is more than just a buzzword.

Brands 77

Brands Content Authentication Campaign 77

Pixlee

APRIL 2, 2019

When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Kimpton Hotels showcases pet friendly accommodations through UGC. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). In those years, nearly all social media content was written (with a side order of UGC photography). But now, it’s all different. A move to multimedia.

Social Media 164

Social Media Skills UGC Sample 164

Sprout Social

APRIL 21, 2020

Sentiment analysis , a subset of listening, digs into the positive, negative and neutral emotions surrounding your brand, campaigns and more. If you’ve had to delay a major campaign or pause your content plan, don’t be afraid to repurpose content. In 2014 we launched #MyMadcap. Work smarter, not harder.

How To 123

How To Social Media Management Metrics Team 123

Sprout Social

APRIL 11, 2017

Branded hashtags are specific to your company. They might contain your brand name, your products or a specific campaign. One benefit of branded hashtags is they can be tied back directly to your company. Another advantage you with branded hashtags is the ability to get user-generated content (UGC). Community Hashtags.

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Hashtag Instagram How To Journal 111

Sprout Social

NOVEMBER 1, 2016

Not only will this help to shape future campaigns, but it will also aid you in determining how successful your efforts are. Social media has reach beyond individual platforms, so always be thinking of ways to tie campaigns to other areas of your marketing strategy. — Marriott Hotels (@Marriott) December 19, 2014.

Travel 40

Travel Class Social Media Hotels 40

Sprout Social

OCTOBER 13, 2022

That doesn’t mean you can’t learn something from viral posts and campaigns. million views on Twitter alone and kickstarted a viral “Penguin Tour” campaign. The genius of this campaign boiled down to sharing joy and adorable penguins. The campaign reinforces that everyone is welcome at Starbucks. social media managers.

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How To UGC Authentication Campaign 141