Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns. Inclusive marketing is more than just a buzzword.

Brands 77

Brands Content Authentication Campaign 77

Pixlee

APRIL 2, 2019

This constant interaction and trust-building have helped the brand grow 600% annually since it launched in 2014. Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Kimpton Hotels showcases pet friendly accommodations through UGC.

Strategy 59

Strategy UGC Hotels Marketing 59

Pixlee

APRIL 17, 2019

Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Isle features UGC of their customers in blog posts. Glossier , which reaches out to its community for direction on product launches and store decisions, has grown 600% since 2014.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Sprout Social

APRIL 21, 2020

Sentiment analysis , a subset of listening, digs into the positive, negative and neutral emotions surrounding your brand, campaigns and more. If you’ve had to delay a major campaign or pause your content plan, don’t be afraid to repurpose content. In 2014 we launched #MyMadcap. Work smarter, not harder.

How To 122

How To Social Media Management Metrics Team 122

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). In those years, nearly all social media content was written (with a side order of UGC photography). But now, it’s all different. A move to multimedia.

Social Media 164

Social Media Skills UGC Sample 164

Sprout Social

NOVEMBER 1, 2016

Not only will this help to shape future campaigns, but it will also aid you in determining how successful your efforts are. Social media has reach beyond individual platforms, so always be thinking of ways to tie campaigns to other areas of your marketing strategy. — Marriott Hotels (@Marriott) December 19, 2014.

Travel 40

Travel Class Social Media Hotels 40

Sprout Social

APRIL 11, 2017

They might contain your brand name, your products or a specific campaign. So when you want to measure the success of a campaign, or see if your brand is becoming more popular on Instagram, you can analyze your branded hashtags with social media monitoring tools. Branded hashtags are specific to your company.

Hashtag 111

Hashtag Instagram How To Journal 111