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This Week in Social Media – 7/24/2013

Social Media Marketing

Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. billion monthly users as of June 30.

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This Week in Social Media – 4/24/2013

Social Media Marketing

Taiwanese officials are investigating Samsung over allegations that the South Korean company recruited individuals to post negative comments about the HTC phones on the web. Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device.

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Introducing Instagram Reels: Instagram’s Answer to TikTok?

Later

According to recent data from Comscore , the percentage of US-based TikTok users aged between 25-34 increased from 22.4% In fact, this isn’t the first time that Facebook, Instagram’s parent company, has attempted to launch a TikTok alternative. in January to 27.4% in April, while the 18-24 year-old bracket fell from 41.1%

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. billion mobile subscribers worldwide, and this figure will reach 7 billion by the end of 2013. Source: comScore ).

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Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

3) Companies that blog have 97% more inbound links. 4) By 2013, it is projected that 128 million people in the US will be blog readers. 5) 92% of companies who blog multiple times per day have acquired a customer from their blog. 10) 33% of B2B companies use blogs. Tweet (Source: comScore ). 2) 81% of U.S.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few. 3. Millennials prefer YouTube over TV.

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Social Media Strategy Daily News

Proactive Report

Read the article>> Companies Need to Prepare for Being Asked to Provide Content for E-Discovery. By the end of 2013, half of all companies will have been asked to produce material from social media websites for e-discovery, says Gartner. Conversion jumps from eighth place last year to the number two spot for 2011.