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How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

Is your company’s social media strategy really working? Having a company presence in social media is all well and good but it isn’t enough. Your company doesn’t have a personality. Use tools designed for it, and you don’t risk your company’s image too much in the process.

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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Now, it’s more than just at award time when companies when should express gratitude – although I’ll speak about that later.

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Build Relationships. Not Numbers.

Techipedia: Tamar Weinberg

After writing regularly about the virtues of social media marketing, it finally culminated in 2011 when I said point blank: social media marketing is typically a failure. I am less known (than I should be–I’m still seen as some one trick social media marketing pony) as building kickass communities. They’re all real.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. And like last year, I have a gift for you. This post is really poetry, as are all his other writings and blog posts.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: It’s pretty exhaustive too.

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QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For example, Food Should Taste Good is a small company focused on making healthy snacks that taste good (duh!). The real estate industry has aggressively embraced QR codes and text keywords, using them to instantly capture information or provide virtual property tours. At Your Service. How does it work? Like this post?

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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

When it comes to lists of leaders in the tech industry, there is usually always one person who notes the lack of women appearing in them. Alice is a writer of both fiction and nonfiction, and co-author of the book Let’s Panic About Babies (due out in March 2011). And it’s no surprise they notice. A Little List Analysis.

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