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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

With social media — or quite frankly, the existence of the Internet, any misstep you make in your personal dealings with others can become public. Social media is social. Sure, there are probably a few things you can point out that should work in the company’s favor.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web.

Facebook 279
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Thus, Roger Smith Hotel has made an impression on us through social media, particularly Twitter. Has it been a success?

Hotels 245
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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

But with social media marketing, it doesn’t have to be. The only investment in the act of marketing on the social web is time and energy. Thankfully, you don’t have to go at social media marketing alone. Today, marketing your business for free may seem to be an unattainable process.

Brands 139
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How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

Tell a Story : The stories surrounding your company or organization are the only things that differentiate you from your competitors. This spot, produced by Ogilvy & Mather in 2006, went viral and won one of the most prestigious advertising awards in the world. This leads nicely onto the next video: Dove Evolution Commercial.

Video 189
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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Your Responsibility as a Blogger There are some social media etiquette rules that people sometimes forget to follow, I suppose. Keep the good stuff comin’, Tamar. We both have difficult jobs.

Blogger 177