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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Twitter, he says, “became my way of talking with a community of people.&# Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ More importantly, they’ve created a go-to place or space for community. This isn’t by coincidence.&#

Hotels 245
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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

We have embarassing pictures in Google Maps , videos about the death of an innocent man in the hands of a “competent&# cop , and even Yelp reviews that can damage your personal reputation , never mind your business. It’s evident that if you want to maintain your clients, you need to really make the effort to keep them.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral). Give them a reason to want to communicate.

Facebook 279
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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. This task can be delegated to a community manager who corresponds directly with the evangelists and distributes the special perks. With permission, I am publishing the unedited version here.

Brands 139
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How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

This spot, produced by Ogilvy & Mather in 2006, went viral and won one of the most prestigious advertising awards in the world. Importantly, the customers are all filmed in their working environment and the professional tone of the video validates Delcam’s reputation as a leading company within the CADCAM software industry.

Video 189
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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

Keep the good stuff comin’, Tamar. Reply Todd Defren February 10, 2010 at 10:18 am Great stuff, Tamar. Reply Tamar Weinberg February 10, 2010 at 10:48 am Susan, absolutely! Reply Tamar Weinberg February 10, 2010 at 11:38 am Kay, it’s not just small presses, surprisingly. Don’t argue the point.

Blogger 177
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How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

thanks, tamar. Reply Jesse Stay December 1, 2009 at 2:15 pm Thanks for the opportunity to share, Tamar. He’s volunteered to give away a copy of his recent book, FBML Essentials , to two readers. t vài cách ?? ng Fans th?c link] Reply megan December 1, 2009 at 11:52 am awesome tip. i’m trying this out today.

Facebook 279