Waxing UnLyrical

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10 Key Marketing Automation Features You Should Know

Waxing UnLyrical

But not every business can afford the luxury of a crew of software engineers to design them. Organizations today can use automation features of enterprise software to enjoy immediate gains to nearly every aspect of modern commerce and engagement. Feature #7: Landing pages. Landing pages are crucial for an effective online presence.

Features 169
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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Brandon Brown is the CEO of Grin , an influencer marketing software solution for brands. Grin’s software helps customers identify, recruit & activate the world’s most engaging influencers. Let us know in the comments below. Image by Markus Spiske via Unsplash, CC0 Creative Commons.

Metrics 191
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Monday Roundup: Attitude

Waxing UnLyrical

4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Why: The new roles and responsibilities of the modern-day communicator can seem daunting.

B2B 187
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Monday Roundup: SEO Tips

Waxing UnLyrical

Conversion Rate Optimization Software: Choose the Right Tools for Your Business. Why: In this post for TopRank , Miranda Miller provides help choosing the right software to maximize investment and increase site traffic using SEO and CRO. Why: Alt text improves user experience, but did you know that it can also improve your SEO?

SEO 197
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#measurePR Recap (July 2016): Smart Reporting

Waxing UnLyrical

The July #measurePR Twitter chat featured some very special guests: Aly Saxe , founder and CEO of IrisPR Software , and Heather Whaling , CEO of Geben Communication. Aly’s response was awesome: A1 #measurePR — I’m a PR pro living in a software company and I honestly don’t know how this happened. — measurePR. —

Report 100
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Monday Roundup: Building Blocks for Strategy Development

Waxing UnLyrical

10 Effective Mind Mapping Software Tools. ” asks Erin Gilbert. ” 4. 5 No-Brainer Ways to Brainstorm for Content.

Strategy 100
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Monday Roundup: Attitude

Waxing UnLyrical

4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Why: The new roles and responsibilities of the modern-day communicator can seem daunting.

B2B 100