Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. Gauge positive and negative sentiment from audiences.

Statistics 108

Statistics Skills Analytics Press Release 108

Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics.

Analytics 350

Analytics Social Media Trendrr Digg 350

Oktopost

JUNE 4, 2020

You don’t need statistics to guess that at least 77% of American workers use social media during their work day. That said, surveys also show that 77% of employees are hesitant to be brand champions on social media. HR, legal, marketing, and even IT all play a pivotal role in developing the policy. Employee input here is key as well.

Policies 146

Policies Social Media Guidelines Sentiment 146

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. So how can we get to know our audience without bothering them with surveys, phone calls, or emails? We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Waxing UnLyrical

MARCH 22, 2011

Surveys [are] the best-known example. “Secondary research is the use, summary, or synthesis of existing research, e.g. using an existing survey or an article.&#. They use surveys to: Find out facts and things that can be quantified. When statistical significance is needed. So far so good, right? What color?

Research 172

Research Focus Group Survey Statistics 172

Social Media Strategies Summit

JANUARY 22, 2021

Text Messaging Statistics. You can quickly capture data from surveys, identify frequently asked questions, and immediately begin to measure up against the goals you’ve set for the campaign as responses begin to come in. Source: smscomparison.com. A Prime Opportunity Within a Mobile-First Landscape. P2P Texting Campaign Results.

Strategy 211

Strategy Marketing SMS Mobile 211

The Realtime Report

JULY 13, 2012

Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. Marketers Buy Facebook Ads For Awareness, Not Fans.

Social Networking 164

Social Networking Buy Tumblr Foursquare 164

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122

Razor Social

NOVEMBER 29, 0002

If you can’t do the analysis with the tools you can always run a survey to your audience. Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. For example, add an interest and see how many of your fans has that interest. Overall Opinion.

Analytics 89

Analytics Social Media How To Analysis 89

Keyhole.co

MAY 30, 2023

Conducting customer surveys: By surveying your competitor’s customers, you can get an idea of their strengths and weaknesses from the customer’s perspective. How what types of content they’re posting, how often they’re posting, and how engaged their audience is with sentiment analysis.

Analysis 52

Analysis How To Marketing Price 52

Webbiquity SMM

JANUARY 24, 2011

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# Social Media Monitoring Tools. Pricing ranges from $30 to $150 per month.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. 8 Facebook Facts and Statistics. 3 Google+ Statistics.

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

OCTOBER 28, 2019

Brand Awareness is the attention your brand gets—across all social media—during a reporting period , or a specific span of time that yields statistically relevant data. one to 10) or sentimentally (e.g., How to track it: STEP 1 : Create a CSAT survey on social media. How to track it: STEP 1 : Create a NPS survey on social media.

Metrics 112

Metrics Social Media CPM CPC 112

ProBlogger

APRIL 6, 2011

They may use a sentiment analysis tool to establish the reach and positivity (hopefully) of what you made. Online surveys. Marketers often conduct surveys about their brand, competitors, trends in the market, ideas, and advertising. By producing: fast-turnaround surveys based on hot topics—especially brand-specific topics (e.g.

Blogger 42

Blogger Brands Survey Cost 42

Oktopost

JUNE 9, 2020

According to Altimeter’s study , employee advocacy is one of the fastest-growing social business programs, with 90% of companies surveyed (companies with more than 250 employees) pursuing or have plans to pursue some form of employee advocacy. Building Trust. As many as 70% of job-seekers use social media to find openings.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

NOVEMBER 13, 2019

Find out how successful brands are adapting to each trend, access data from over 3,000 customer surveys, and read the full report. In fact, 58% of those surveyed said they’re willing to pay more for products and services that highlight their individual personalities. Everything you need to know about Generation Z.

Marketing 111

Marketing Survey Mobile Trends 111

Sprout Social

DECEMBER 20, 2023

Our social listening solution empowers you to be proactive by grasping how your audience feels about you and your competitors, uncovering influencers to partner with, identifying trends as they emerge and by getting ahead of crises with custom alerts and granular sentiment analysis. That’s where social media listening comes in.

HootSuite 112

HootSuite Brands Price Collaboration 112

Webbiquity SMM

JANUARY 24, 2017

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. Discover the sentiment of a brand, product, or topic on Twitter. 1) TwitterCounter. Google Review Count: 436.

Tools 100

Tools Twitter Sample Samples 100

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

JUNE 11, 2010

About Damn Time Great idea to do the survey, makes it easier to see early on that people are feeling it for the water theme suzyoge 1. About Damn Time Great idea to do the survey, makes it easier to see early on that people are feeling it for the water theme suzyoge 1. Time for Real Time or 2. Time for Real Time or 2.

Upcoming 125

Upcoming Project News Social Media 125

Keyhole.co

JUNE 6, 2023

They offer a compelling blend of storytelling and statistics, illustrating how your product or service has solved real problems for real customers. It even analyses the sentiment so you give a relevant reply to your audience. This tangible evidence can be more convincing to potential customers than any sales pitch or advertisement.

B2B 52

B2B Strategy Brands Content 52

Laurel Papworth

JUNE 9, 2023

So Roy Morgan did a different survey which was not as limited as the ABS one. The unemployment rate from 1978 to 2023, so around 45 years, has been 6.68%. The highest in December 1992 was 11.2%. I believe this is going to get much higher. For example, with the ABS, they put potential workers in the Employed figures. Roy Morgan doesn’t.

Avatar 98

Avatar System Data Course 98

Hootsuite

MAY 3, 2023

That said, they do reflect the overall sentiment of online searches. In fact, a survey from Verizon Media found that 80% of people are more likely to watch a video when captions are available. Keep in mind these tools aren’t pulling data from YouTube specifically. Plus, they give you a leg up when it comes to ranking on Google.

SEO 111

SEO YouTube Embedding Hashtag 111

Convince & Convert

SEPTEMBER 20, 2010

disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. The statistical similarity shocks me. The range of Facebook usage is just 37% – 51%.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

FEBRUARY 2, 2012

Jay: Eric, as you will do every week here on the Social Pros podcast , you have uncovered and unearthed, with your archeological keyboard, a social media statistic of the week. It’s their 12th annual trust and credibility survey. One of the things that we’re looking at really closely is sentiment analysis.

Social Media 117

Social Media Committee Team Questions 117

Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. You may BE a winner; Survey says… [link] MoJo DoJo » Social Media: Things to know before diving in [.] Your company needs to be part of that conversation. Be where your customers are. Social media is hard False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Laurel Papworth

JULY 23, 2010

The Campaign Pulse is a social media dashboard monitoring sentiment on Twitter and Youtube and Flickr. Bog standard survey. You can see the embedded tweet is from Lyndal Curtis Chief Political Correspondent. ABC is very much in sourcing content and then broadcasting it out – not engagement – mode. 2020 Women.

Gov 2.0 86

Gov 2.0 Sites List Social Media 86

Hootsuite

AUGUST 14, 2023

This student is interested in the early modern period, has a good understanding of statistics and data analysis, and wants to explore options in education or consulting. Write a short feedback survey for a wedding planner that will be included in a thank you note to the newlyweds.

Products 92

Products Real Estate Tourism Fashion 92

Webbiquity SMM

APRIL 9, 2012

.” 4 Great (free) Tools to Measure Social Sentiment and 4 Important Stats by Social Media Today. PeerIndex, which is “probably the closest competitor to Klout” according to David), and sentiment analysis tools such as Kred (which has since emerged as one of the top alternatives to Klout).

Review 200

Review Tools Social Media Klout 200

Sprout Social

APRIL 8, 2021

Use social listening : Social listening does cover competitor research but it also extends out to general industry trends and brand sentiment. Quote a single statistic or data point and link to the original infographic. An industry report summarizes a survey or study that your business executed and relates it to the industry you’re in.

B2B 125

B2B Content Case Study Marketing 125

Hootsuite

AUGUST 16, 2023

74 artificial intelligence statistics for marketers Artificial intelligence growth statistics The pace at which businesses and individuals are adopting AI has not been seen with other emerging technologies. Source: World Economic Forum Artificial intelligence usage statistics So artificial intelligence use is growing fast.

Statistics 92

Statistics Marketing Organization Training 92