Trending Sources

Thanksgiving Marketing Statistics You’ll Gobble About

Spin Sucks

My absolute favorite Black Friday fact comes from a RetailMeNot survey (as reported in Time ). The survey found 12 percent of Thanksgiving shoppers admit to shopping drunk. The  survey found 40.1 According to the survey, 46.9 percent of those surveyed will look for inspiration for holiday gifts through advertising circulars. The latest NRF survey  also finds 135.8

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

To that end, 94.7% of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark),  but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). Social Media Facts and Statistics. Facebook Facts and Statistics. Small businesses?

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. What do buyers say is the most important signal of vendor credibility? NewsCred ). 2. Iconsive ).

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

General Social Media Marketing Facts and Statistics. 1. 97% of all consumers search for local businesses online. (An amazing statistic, given that nearly 20% of the adult U.S. General Marketing Facts and Statistics. In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. Relevanza ). 2. Wrong.

Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”

The Realtime Report

recent study by the Journal of Medical Research discovered that a whopping 85% of oncologists and primary care physicians use social media (at least once a week or once a day) to read or explore health information, and the majority of those surveyed (60%) said that social media “improves the care they deliver.” 14% contribute information to social media daily. Dr. Robert S.

Survey 128

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.” Or that 73% of U.S. And 73% of U.S. Fridays at 4 p.m.

11 Shocking New Social Media Statistics in America

Convince & Convert

You can access the entire presentation at The Social Habit microsite, but 11 social media statistics in particular stood out for me. But for now, here are 11 Shocking Social Media Statistics: Click on chart to access entire Social Habit report. 1. Even more damning, is that 4% had checked in when surveyed in 2011. Uhhh, no. Two quick notes: This is not data dredging. average.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. hours to 6.3

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( The CMO Survey ). 4. Spending on digital marketing is predicted to grow 12% in the next year, while budgets for traditional (non-Internet) advertising will fall 2%. ( The CMO Survey ). Image credit: MarketingProfs. combined. Measurement remains problematic. combined.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

Draw your own conclusions after checking out the these 16 intriguing business blogging and marketing statistics and facts. There are approximately 250 million blogs online today, and this number doesn’t even include blogs on Google’s Blogger platform, which does not disclose usage statistics. 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies.

B2B 99

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Image credit: The CMO Survey. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. Just 14% tie social media to sales levels. ( The CMO Survey ). 22% of social media marketing activities are performed by outside agencies. ( The CMO Survey ).

Retargeting: 5 New Statistics That May Surprise You

Convince & Convert

In a similar survey conducted only two years ago, almost half of respondents said they were funding their retargeting campaigns with a new budget. To get to the bottom of this question, the survey asked respondents to rate the claim that “retargeting is a standard practice” in their businesses. Retargeting is hot right now. Canada and the U.K. about how they use retargeting.

88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts

The Realtime Report

Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. The top benefits of realtime marketing [Evergage survey] So what does realtime marketing really mean to marketers? Are marketers seeing tangible benefits from realtime marketing?

Teens Prefer Tumblr Over Facebook

The Realtime Report

Tumblr is more popular than Facebook among young social media users, according to a recent survey by Posterous co-founder Garry Tan. Out of an impressive field of social sites – including Facebook, Twitter, Instagram, and Snapchat – Tumblr was the favorite social network for the two age groups surveyed, ages 13-18 (teens) and 19-25 (young adults).

Tumblr 124

Small Business Social Media Will Grow in 2011 [infographic]


This is part of the conclusion to a survey made by based the replies from 1132 small business owners. Even though many business owners see the potential of using social media, the survey also revealed that many of them are still learning how to use it. Read the entire infographic for a sum up of the survey. As an outcome Webs compiled this infographic.

Social Networking Stats: 73% of College Students Would Open A Branded Snapchat, #RLTM Scoreboard

The Realtime Report

The data came from the survey responses of more than 1,650 students from over 200 different colleges. Social Media Statistics brands on Snapchat monetization Snapchat Snapchat statistics social media statistics social networking statistics Sumpto The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via  Facebook.

70% Of Users Visit Pinterest For Inspiration On What To Buy

The Realtime Report

However, awareness of Pinterest is growing rapidly – as of August 2012, 46% of online consumers surveyed had heard of Pinterest. Social Media Statistics Bizrate Insights conversion Pinterest social networking statisticsPinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights.

Buy 146

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity SMM

In fact, 93% of those surveyed said they used LinkedIn during their search. Facebook wins in this statistic, with 70% of users coming back to check on their feed every day. Facebook LinkedIn Pinterest Social Media Marketing Twitter future of social media Instagram millennials Reddit social media facts social media news social media statistics 2016 TumblrIt is. Strange, indeed.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. next year–but budgets for B2B services marketing are projected to grow nearly 7%. ( The CMO Survey ). 3. Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( The CMO Survey ). 5.

B2B 140

Millennials On Mobile, Social Media [Report]

The Realtime Report

surveyed 210,000 US consumers ages 18 to 29. Social Media Statistics Millennials Scarborough Research social networking statisticsMillennials (ranging from 18-29 years old) now comprise one-fifth of American adults. This age group is 53% more likely than all U.S. 52% had commented on a friend’s post over that same time period. 49% had updated a status.

Report 121

Instagram Is Fastest Growing Social Network Worldwide

The Realtime Report

The GlobalWebIndex survey  [users subscribe and pay to access the full report] was based on responses from ~170,000 users across 32 countries, as reported by TechCrunch. Social Media Statistics Facebook Google Instagram LinkedIn social networking statistics Twitter The Facebook-owned image sharing social network increased its active user base by 23% in the last six months.

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

blog archives about Services Contact Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources February 2nd, 2009 by Robin Broitman Trying to get a handle on how to measure the effectiveness of your social media programs?  Need key statistics or metrics that will help you make strategic decisions to refine your social media programs? Engage or Die! monitoring).

Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

The Realtime Report

“Our survey shows that social is the channel of first choice for millennials, and that will have broad implications for marketing as brands seek to build trust and relationships with this important demographic,” says Paige O-Neill, CMO of SDL. . The survey was conducted between January and April 2014. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23

Social Networking Stats: Facebook’s User Base Is Getting Older; Twitter’s Is Getting Younger, #RLTM Scoreboard

The Realtime Report

But perhaps the change in these numbers is the more telling statistic: Facebook’s user base is getting older, while Twitter’s is getting younger. Compared to a similar survey 2.5 Are you surprised by any of these statistics? Social Media Statistics #RLTM scoreboard social networking statistics social networking statsFacebook: 955 million active users.

Smartphones Surpass TV in Time Spent with Media

The Realtime Report

The survey also looked at consumer receptivity to mobile ads, revealing that “global smartphone users are also noticeably open to watching short videos” ( Advertising Age ). Millward Brown surveyed more than 12,000 mobile users in 30 different countries, between the ages of 16 and 44, examining consumption of ads over TVs, laptops, smartphones and tablets.

89% of CMOs Say Social Data Has Influenced Their Decisions

The Realtime Report

The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. In general, CMOs surveyed expressed a high opinion about the value of social data. Survey respondents were all among the 600 members of the CMO Club, which is focused primarily in North America.

Data 130

Do Americans Trust Facebook?

The Realtime Report

Once again, Americans are not very comfortable with Facebook – over one-quarter of those surveyed think Facebook is most likely to violate their privacy. The Reason-Rupe national survey conducted live interviews with 1,003 Americans on mobile (503) and landline (500) phones from March 26-30, 2014. Photo by Master isolated images, courtesy Google 10%.

84% Say Company Leaders on Social Media Provide A Competitive Edge

The Realtime Report

recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. ” The Humanize survey took place in September 2012, when 505 individuals completed a 13-question survey about social media and leadership. only 4% think that a leader?s

2012 Social Media Marketing Industry Report


This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. Most participants of the survey (57%) were based in the United States followed by Canada (9%),United Kingdom (9%) and Australia (5%). Similar Posts: The State of Social Media Marketing– Annual Survey Report.

Report 106

The Top Benefits of Social Media Marketing [Infographic]


More that 3,000 marketers were surveyed, and their responses provide valuable insights into the benefits of social media marketing. Social Media Social Media Marketing Statistics Social media marketing 89% of marketers say that social media generates more business exposure. If you follow my blog, you know that I’ve written a lot of them myself.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. LinkedIn Statistics. Marketing Pilgrim ). 2.

Social Networking Stats: Teens Prefer Instagram Over Facebook, #RLTM Scoreboard

The Realtime Report

This was the first time in the survey’s history that Instagram outranked Facebook and Twitter as the most important social network for this demographic. One year ago, Facebook was the preferred social network for teens, listed as the most important social platform by 33% of those surveyed. were surveyed about fashion, video games, Apple products, and social networks.

Teens on Social Networks: Facebook Wins, But Twitter Is Narrowing the Gap

The Realtime Report

A recent Piper Jaffray survey of American teens revealed that Facebook is still the most popular social network among this age group – but Twitter is following close behind. Out of the 7,700 teens surveyed: Facebook was first choice for 3,280. Social Media Statistics Piper Jaffray social networking stats teensTwitter was first choice for 2,118. What do you think?

88% of Twitter Users Follow At Least One Brand

The Realtime Report

Last week’s events revealed several interesting new statistics about Twitter, including information about mobile use and brand engagement on the platform. This data was revealed just as Twitter released a new feature for big brands, allowing them to embed surveys directly into tweets. Social Media Statistics social networking statistics Twitter statistics

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

These findings are from a survey conducted jointly by Teradata Aster , Mzinga , and the  Center for Complexity in Business (CCB) at the University of Maryland  to provide insights into the adoption, use and current state of social business software and big data analytics in businesses. Social Media is Good!  … But We’re Not Doing It Right.

ROI 153

To Have a Content Marketing Strategy or Not…That is the Question

Spin Sucks

Related Stories Checking Out VR Content Marketwired Survey Shows PR Industry Still Behind The Best of the Best of 2015 Round-ups. Communication Content content marketing checklists content marketing institute content marketing statistics content marketing templates cyrus shepherd MarketingProfs measurement tips Moz Shonali Burke wood streetContent marketing lies somewhere between king and queen, yet many of us go about it haphazardly. You definitely should have a strategy written down, but what to include.

Selfies and Beyond: What Americans Are Really Doing With Their Smartphones

The Realtime Report

The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. shopping (24% women vs. 15% men). a ‘selfie with friend’ And now for the juiciest statistics — respondents were asked which type of selfies they take the most: selfies with friends – 17%. The survey also asked about security concerns. Two-thirds

Why The Facebook Ecosystem Dominates Social Media Budgets {research}

Convince & Convert

Their Future of Social Marketing study surveyed 500+ social media professionals ranging from big brands (like those I interview on my Social Pros podcast ) to smaller, scrappy organizations from across the USA. When asked where they plan to spend the most money in the next year, survey participants were more likely to mention Instagram than Twitter. And of course, they were right.

90% Of Small Businesses Are Networking Online

The Realtime Report

Nearly half of small businesses owner surveyed said the most valuable benefit of networking online “is gaining and targeting prospective customers.” Manta surveyed 614 small business owners across the nation via an online survey between August 16 and August 22, 2012. Social Media Statistics company website small business social networkingFacebook – 19%.

Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard

The Realtime Report

The survey asked Facebook users whether they share info about products on social media, and what (if anything) motivates them to do so. Out of those surveyed, 63% of Facebook users share product info on the social network. Over two-thirds (70%) of survey respondents would rather hear about a new product from a  Facebook friend than from a brand. The results are from an 8thBridge survey of 1,819 U.S. Social Media Statistics social networking statisticsThe #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 1 billion active users. via  VK.