article thumbnail

Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.

Sports 281
article thumbnail

10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

Let’s kick things off with Harvard College , which has the best reputation of any university on the planet, according to the Times Higher Education World Reputation Rankings. This post references the University of Missouri legend that anyone who walks across the shamrock will fall in love with an engineer. Harvard College.

Education 162
article thumbnail

The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. Brand marketing is a subset of marketing focused on developing and maintaining a company’s overall reputation. For example, Nike is one of the world’s well-known sports brands. The brand continues to reference the life, death and rebirth of Mr. Peanut.

article thumbnail

How to Get Started With One-to-One Social Media Engagement

Oktopost

Second, you can improve your reputation, especially if you are engaging with unhappy individuals. “When customer service becomes public, it becomes a spectator sport. Reference the amazing content of others. In general, people want to interact with people, not brands. It shows you care and that you are interested in them.

article thumbnail

Super Bowl LVIII Breakdown: A Recap In Numbers [Plus Taylor Swift Effect Captured]

Keyhole.co

It’s not just about her celebrity status – it’s how she impacts sectors like music, entertainment, and even sports like the NFL! Refer to the charts below for some interesting data points. However, recent concerns over long delivery times and customer service issues have impacted the company’s reputation.

article thumbnail

Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

Demand generation is the first step on the journey towards building loyal customers and improving your brand’s reputation along the way. . For instance, running a blog from which you post insightful articles can define your firm as a thought leader and your website as a place search engines refer to despite visitors not knowing your brand.

article thumbnail

Social media management services: 9 agencies your brand should check out

Sprout Social

When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. From our UK office, we work behind the profiles of leading restaurants, hotels and other businesses to provide a centre of excellence, managing their reputation across social media.