Ignore the Social Media Scoreboard (Instigator Blog): Ben Yoskovitz says that you need to leverage friendships to build brand, reputation, trust, and to discover new opportunities. Calling it Linkbait Doesn’t Make You Less of a Jerk (Bruce Clay): If you’re aiming to profit off of tragedy or unfortunate situations, it’s really bad for your reputation, says my BFF Lisa Barone. Reputation Management Reputation Management Emancipation Proclamation: 10 Ways to “Own&# Yourself Online (Stuntdubl): How do you build your personal brand? menu item. MORE >>

Some, like 4Chan, revel in their reputation for rude/crass jokes and broadly bugging people. Others, like Mumsnet, love their reputation as activists helping mums achieve their goals.    Your community's reputation matters.  The better the reputation, the more people want to associate themselves with the group identity. If the reputation of your community is bad, people participate less. They’re less likely to refer others to join the community. It’s usually important to have a positive reputation. However, this is rare. MORE >>

We worry about our reputation. The trick is that reputation comes from the perspectives of others, and as such, it’s not ours to worry about. The Myth of Reputation. Reputation is Slippery. have both types of reputation, and have earned it in all cases. So, what counts as reputation? The other slippery part of reputation comes from outward perceptions based on status. Why I Learned to Stop Caring About Reputation. Reputation isn’t useful to me. If I please a client, I want that client to refer me. Both are right. MORE >>

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Personal , Social Media > The Audacity of Free: The Products and Services Edition The Audacity of Free: The Products and Services Edition by Tamar Weinberg on July 29, 2010 Share Last year, Chris Brogan coined the phrase “the audacity of free&# to refer to the entitlement his “friends&# feel they have about getting free entry into conferences that he and his team spend months to organize. It shouldn’t be that way, but that’s the way it is. Often. MORE >>

The Complete Google Panda Reference Guide : Google’s Panda update has left site owners and SEOs confused and befuddled, but this guide summarizes the history and explains how you can be successful despite this algorithmic update. The 4 Layers of Online Brand Marketing : With your brand as the core, you then have a website, then content development and off page SEO, and finally social and reputation management. It’s my birthday and I have some great news! In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. And I did. MORE >>