The Brave New World of Crisis Communications
JANUARY 23, 2017
Crisis communications in our always on, online world is not a spectator's sport. Communication Crisis brand reputation build a positive reputation build an online reputation crisis communication crisis communications crisis communications 101 laura petrolino manage online reputation online reputation reputation management
Does Google Freshness Update Make Online Reputation Management More Difficult?
NOVEMBER 14, 2011
But for individuals and organizations, does the freshness update make online reputation management more difficult? If you cover breaking news, hot topics or regularly occurring events the freshness update will create more chances for your latest content to surface highly for general search queries (like the name of a celebrity, sports team or TV show). How It Works. What You Can Do.
How To Manage Your Online Reputation By Using Google Alerts
JUNE 1, 2011
In addition to the wonderful feedback to my post last week about 3 Mistakes You’re Making Online , I also received questions about my third point – using Google Alerts to monitor your reputation online. keeping tabs on your favorite sports teams. Branding Business Career Social Media Tips etiquette Online reputation trustWhat is Google Alerts? Why should I bother?
Socialympics: How Social Media and Blogging Has Boosted Sports Media
Convince & Convert
JULY 23, 2012
Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Sports will never the be same and it’s quite exciting. Facebook is the new hub for fans.
Top 10 Reputation Tracking Tools Worth Paying For
OCTOBER 27, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : HOW TO: Optimize Your Social Media Marketing Strategy December 29, 2008 Dan Schawbel View Comments Top 10 Reputation Tracking Tools Worth Paying For email share email share Do you like this story? Reputation management is essential to both individuals and companies. The second is TruView, which protects and promotes reputations online. You might want all three.
Redskins Need to Rebrand
SEPTEMBER 9, 2013
This is not an issue of liberal protest. I am a Washingtonian of 20+ years, a Nationals partial season ticket holder, and a regular at many local sporting events. Sports Dan Snyder indian name change native americans NFL racism racist Redskins Roger Goodell The Washington Redskins need to rebrand. Even the Green Bay Packers CEO came out against the name, calling it derogatory.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
Reputation Management. Reputation Management. Extreme Tactics for Removing a Reputation Attack from Google’s Index (Trackur): I like Andy Beal’s extreme tactics post: find a real violation and get them kicked out of Google. Practical Guide to Online Reputation Management (Target Internet): What’s ORM? Today, I turn 30. Enjoy! Social Media: General.
Rare engagement and Kinect Sports
The Way of the Web
OCTOBER 17, 2010
I was lucky enough to be invited along to an event held by games developer Rare , to play Kinect Sports (aff link), which has been developed for the new Kinect peripheral for the Xbox. I’ll write more about the game itself at the end, but a few other things struck me about the event. And part of that is down to the fact Kinect Sports is really nicely done.
NHL Skating on Thin Ice With Many Supporters Post Lockout
Social Media Strategery
FEBRUARY 4, 2013
Here are five ways the NHL can start the process of repairing its damaged reputation: Start communicating with fans NOW MORE. Public Relations bettman brand branding fans hockey image lockout nhl pr prweek sportsThis article was written in mid-January and originally appeared in the February issue of PRWeek (subscription required). Open up communication as soon as possible.
#SocialPR Spotlight: Dinean Robinson
OCTOBER 24, 2016
There are so many misconceptions and a lot of people doing terrible PR that when leaders such as Shonali, Deirdre Breakenridge , and many others make it part of their business model to ensure PR itself maintains a great reputation, that inspires me to be excellent. This week, I’m psyched to introduce to you a very special Social PR Virtuoso: Dinean Robinson. Remain a student.
Motives behind Lance Armstrong’s confession
FEBRUARY 2, 2013
None received the expected reputational boost from the exercise. He had been cheating his fans and his sport since the beginning. public poll undertaken by SurveyUSA since the Oprah appearance shows that only 21% of Americans think that Lance can now restore his reputation. Lance Armstrong at the 2005 Tour de France. Photo credit: Wikipedia). And what next? Related articles.
Introducing the Spin Sucks Workbook
MARCH 5, 2015
It’s been an epic month, with longer content that I typically write… and you all have been great sports and very participatory. Repair Your Online Reputation. By Gini Dietrich. It’s the end of the world as we know it, and I feel fine. OK, maybe it’s just the end of the Spin Sucks Scavenger Hunt. I’ll tell you what. Yay for planning! Download it now.
Social Media is Going Corporate [Infographic]
JUNE 26, 2012
Keeping a blog up to date does require a fair amount of time investment, but it offers a great opportunity for companies to display their ideas, discuss industry issues and establish their reputation or maybe to draw attention to other social media campaigns on other platforms. The Role of Social Media in Sports [Infographic]. Corporate social media usage is skyrocketing.
Is Social Media the New TV for Brands?
NOVEMBER 8, 2016
It’s not surprising that, with these numbers and a desire to capture seemingly elusive millennial and generation Z cohorts, sports brands are among some of the first to jump on social streaming. Traditional TV viewership is declining and streaming services are picking up the slack — this is what the numbers are showing. Not to mention that Facebook alone has 191.3 Momentum. Post by MLS.
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
Sports memorabilia, carnival glass, stuffed animals, you name it. Pinterest Marketing Tips for SEO, Traffic, and Online Reputation Management KISSmetrics presents some statistics about Pinterest, how it compares to Tumblr, and tips for marketers looking to get more out of the Pinterest network. People like to collect things. The site is beautifully designed and truly engaging.
Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It
OCTOBER 24, 2012
To be fair I do write about PR and I occasionally cover sports and social media, so it’s not completely off base. Meister’s communications team was honored by the Public Relations Society of America (PRSA) in 2010 for excellence in reputation management, and won two straight Silver SABRE Awards from the Holmes Report (2009 and 2010) for Best Arts, Entertainment or Media Campaign.
Five Signs the Future Belongs to User-Generated Content
JUNE 4, 2014
Creating a sport around your brand may be the most sophisticated gamification on the planet. On the other hand, brands the world over are leveraging more tech-based gamification methods, such as mobile devices and social media, for the betterment of their market position and general reputation with customers and potential customers. When Hello, WUL readers! Remember me? Gamification.
Is Instagram Ruining Photography?
AUGUST 14, 2012
In that vein, Andrew Keen made his reputation with the now timeless rant embodied as the Cult of the Amateur. Instagram can be used to market good photography (which does stand out), popularize new ideas, market products and services ( even sports leagues ), and learn the basic fundamentals of how to take a picture. also have some disagreement with the poor level of work argument.
Can Ottawa’s NBL franchise recover from a branding disaster?
MARCH 11, 2013
So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing. It’s grabbing the ball behind your head and dunking it.
8 Tips for Using Social Media for Political Campaigns
JUNE 16, 2011
Democracy is not a spectator sport and I applaud your willingness to spend so much time in the service of others, let alone spend the time it takes to just get elected. Doing this well will build your reputation and visibility. By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. Engage (a.k.a.
4 Social Media Mistakes Easily Prevented By Common Sense
JULY 22, 2011
While claiming that the elephant was harming the crops of a village, and the African villagers sport GoDaddy apparel while celebrating the dead animal, PETA wasn’t amused. After a while in the social media game, you should be building a strong reputation. Not everyone has common sense when it comes to social media. Making it all about you. Offending your fans.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
As long as you stick with reputable sites that keep up with Google’s latest guidelines, these are great avenues for extending the reach of your content and increasing overall online brand visibility. This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own. What role does email play in extending online visibility?
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Social media users are more social than non-social-media-using-internet-users in real life too: social networkers are 18% more likely to work out at a gym or health club, 19% more likely to attend a sporting event, and 26% more likely to give their opinion about politics and current events. To that end, 94.7% of all marketers love blog posts about marketing statistics. Small businesses?
How badges help news websites build community, make money | Poynter.
JULY 28, 2011
Why badge systems work As the badge giver, you create a reputation system, which can structure and reinforce people’s behavior. Imagine if you could promise an advertiser that their sporting goods ad will be shown to readers who have earned your high school sports badge. Mashable awards badges to users who share content and subscribe to news topics. But I think it’s worth it.
How to Run Social Media Contests That Actually Increase Revenue
OCTOBER 19, 2016
Do your research to make sure you’re only submitting your contests to reputable and high quality sites. Sporting goods brand Salming found an innovative way to use the power of Instagram contests to expand its reach and land a new brand ambassador. Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. Go Viral.
Point of View Marketing: How Taking a Stand Wins Raving Fans
AUGUST 10, 2016
Sport England’s This Girl Can. Sport England launched “This Girl Can” to encourage women to exercise, regardless of their fear of judgement, embarrassment, or looking “unwomanly.” Feminine hygiene brands redefining how we talk to—and about—girls? This is not something that brands used to do. . What is point of view marketing? It’s a stance.
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.
Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
JULY 15, 2013
Belinda Little defined the three following types of queries: Pure Fan Engagement: Which sports team are you cheering for in this weekend’s big match? Ask about sports, career, weekend plans, or anything else to simply spark conversation. Sponsoring local sports teams, events and non-profit organizations can generate links and media attention which aren’t inherently sketchy.
HOW TO: Properly Use Badges to Engage Customers
AUGUST 20, 2011
Expressing Trust in Badges Sometimes badges can provide a critical proxy for a trusted interaction that may be difficult to express — these are called reputational badges. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account? We don’t need no stinking badges.
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
Monitor Social Media Reputation. The Twitter spreedsheet stops at the 7th of Feb… and on the Reputation management a lot of the twitter boxes say “cannot read propery “url count” from undefined… confused… February 14, 2012 15:11:23. 0. Sports Lists. Sports. sports. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Join Mashable on Google+ Welcome to Mashable! Trending Stories. “). Print Story.
Meeting Google’s Quality Guidelines: Will Google EAT Your Content?
AUGUST 17, 2016
When the website says one thing about itself, but reputable external sources disagree with what the website says, trust the external sources,” advises Google. When a high level of authoritativeness or expertise is needed, the reputation of a website should be judged on what expert opinions have to say. This is a guest contribution from Larry Alton. The Emphasis on E-A-T . Authority.
100 Media Monitoring Tools for PR
OCTOBER 31, 2010
The Verismo methodology captures the essential elements of successful communications: Visibility, Reputation, Influence and Sentiment. This low-cost, digital media analysis system allows you to measure your total online media presence globally from the recognised leaders in reputation research – real time – without the cost of cuttings agencies. Reputation 2.0
What to Look For When Hiring a Community Manager
JANUARY 26, 2011
Failure to meet this goal can make or break a social campaign, and possibly damage a brand’s online following and reputation. Have an account? He is currently the Editor-in-Chief of Organic’s industry-leading blog Threeminds , which features forward thinking articles on digital marketing. Do You Need A Community Manager? Or is your campaign focused on educating consumers?
107+ Blog Post Ideas for a Rocket Start
MARCH 23, 2016
Sport and exercise is a hugely profitable market… your readers will love to get the feeling you’re looking out for their wellbeing. Make a list of your favorite sports to attract attention, and promote your own wellbeing as well. Hosting an online workshop is a great way to attract extra attention to your blog and gain a reputation for sharing useful knowledge. List Post.
In Memoriam: Don Bartholomew, Godfather of the Measurati
JUNE 5, 2015
It’s one of my favorite memories of all of us, and of Don; he’s second from right, in the sport coat over the dark blue shirt. And if you didn’t know him, even by reputation, know this: the Barcelona Principles and AMEC’s valid measurement framework that are making the rounds? From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. Don Bartholomew was an amazing man, and I am very grateful that I was privileged to work with him. “He will be forever missed but never forgotten.”
Twenty Tips to Make You a Successful Entrepreneur
SEPTEMBER 22, 2015
” These are words from sporting billionaire Michael Jordan, also considered the greatest basketball player of all times. You should focus on building a customer base, reputation, recognition and loyalty. By Jenny Richards. Are you a budding successful entrepreneur or do you feel like you have what it takes to make it in the volatile world of business? Admit Mistakes and Move On. To
What Marketers can do for Teachers
OCTOBER 24, 2011
Even for colleges and universities with weak-to-middling sports teams, students and alumni tend to be proud of their teams and, by extension, their schools. . In the competitive world of academics, having a decent reputation isn’t enough —col leges and universities must prove that their programs are run by leaders of their fields. Branding. Results. Experience.
Affiliate Marketing: Cult or Cash Cow?
MAY 7, 2013
Apart from my brief cult phrase, I struggle to fit in with a sports team or mother’s group, a church group or political affiliation. Hitching your reputation. Becoming involved in affiliate marketing means hitching our professional reputation to another’s. Reputation is both our key asset and tradable commodity, should we choose it. Normally, nobody gets me up at 5am. As
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Men are also more likely to post videos as opposed to still images, oriented toward pop culture, sports, entertainment or politics. However, only about one out of five marketers in a recent MarketingSherpa survey said that PPC was helpful in generating offline sales, and even fewer believe it improves product reputation. How do the audiences differ across various social networks?
Paywall for News.com and Online Community Social Media
OCTOBER 22, 2011
Are you happy with stories being taken from victims and sold from behind a paywall, or will you “pay” the original source in respect and reputation by being a “view” on their blog or vote on their heartfelt YouTube video? The usual suspects were there – bloggers and twitterers I see around from time to time – and a handful of new faces. Their own staff?