The 4 Layers of Online Brand Marketing : With your brand as the core, you then have a website, then content development and off page SEO, and finally social and reputation management. It’s my birthday and I have some great news! In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. And I did. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. MORE >>

Today, we’re going to look at the brand and reputation that can be created through smart guest blogging. From building an audience for your own blog to increasing awareness of your product, here’s why you should guest blog for reputation alone. Equal parts business blog, travel guidebook, and sports nutrition cheat sheet, it’s an eclectic mix of different subjects joined to create a very popular, very acclaimed blog. Did it boost your reputation? Ways Guest Posting Can Boost Your Reputation. I’m an avid blog reader. Purely business? MORE >>

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing. The National Basketball League (NBL) team owners Bytown Sports revealed the new Ottawa franchise’s team name, The Tomahawks, at a news conference at Ottawa City Hall last Tuesday. Takkale told the CTV that there was no intended native reference. MORE >>

Reputation Management. Reputation Management. Extreme Tactics for Removing a Reputation Attack from Google’s Index (Trackur): I like Andy Beal’s extreme tactics post: find a real violation and get them kicked out of Google. Reputation Management SEO: 6 Advanced Tactics (SEOmoz): This post by Rand Fishkin has a great amount of tips for helping you with reputation management, including managing a handful of strong social profiles, speaking at events, and starting an alternative blog. Of course, then, today is my birthday, but it’s a big one. MORE >>

She’s a seasoned writer having produced copy for business journals, a sports magazine, daily deals advertising and industry blogs. Online Reputation Real-Time Brand Massaging Real-Time Marketing and PR social media marketing brand image Customer Loyalty how to generate business How to Increase Backlinks Original ContentCustomers love instant gratification of call-in service. Until recently, that’s what phone service got them. But these days the majority of people have tired of extended holding, automated prompts, unhelpful agents and getting lost in a sea of transfers. MORE >>