Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Content and social networks are the new currency. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Methodology.

Video 131

Video Retail Influencer YouTube 131

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal.

Mobile 149

Mobile Team Retail Journal 149

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

What is the value of social media as it relates to retail ROI? Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment? Can I even truly attribute social data to return on investment? This is really cool data. on average.

Social Media 100

Social Media Retail Apparel ROI 100

Twist Image

JULY 31, 2014

I ask them questions. Most retailers struggle to retain customers because of digital technology. Initial thinking on showrooming was that it would cause mass disruption to the retail space. In fact, it''s become so pervasive that retailers have created other terms around it to put it into perspective. I prod them.

Retail 91

Retail Analytics Research Buy 91

Sprout Social

MAY 15, 2020

As marketers work to increase their familiarity with social data, they often encounter some common roadblocks. Industries that publish more posts per average per day were media and entertainment (67), sports (42) and retail (36). Benchmarking across social networks. Engagements received on brand content.

Industry 123

Industry Real Estate Social Media Sports 123

Firebelly

DECEMBER 21, 2015

It’s a question we get a lot—what are the best days and times to update a LinkedIn Company Page? By effectively managing your organization’s social channels, investing in social advertising, and implementing a digital PR approach, you can expect to see a consistent increase in social media ROI in 2015. Read More.

Social Media 100

Social Media Marketing Retail Social Media Management 100

Sprout Social

JUNE 28, 2021

Someone browsing on social had to navigate to a brand’s website or go to their store, adding another step and more friction in the buyer journey—and increasing the risk of losing that sale. Now, social is no longer just your showroom, it’s your point of sale. Extend your storefront into social networks.

Buy 109

Buy Trends Upcoming Retail 109

Twist Image

AUGUST 16, 2012

Is it directly with the brand or with an online social network? It's a little tricky to answer that question, isn't it? The majority of survey respondents (55%) responded that they are 'mostly willing' to provide shopping preferences to trusted retailers in exchange for an enhanced shopping experience. social media.

Avatar 99

Avatar Retail Survey Discount 99

Firebelly

AUGUST 9, 2011

While it’s far from a new idea, it’s gaining new-found popularity thanks to the ease of communicating and growing a following through social networking. Nobody expects a clothing retailer to be serving taco’s prepared by a reality TV star. Simple answer: it’s a unique way to cash in on a trend.

Social Media 196

Social Media Retail Authentication Trends 196

Buffer Social

JANUARY 25, 2022

." This means framing social media content as though if she's keeping her real friends up to date on her business. In addition to one-on-one interaction in person at pop-up markets, Hazinski direct messages with her customers on social media as often as possible.

Small Business 91

Small Business Marketing Retail Education 91

Hootsuite

AUGUST 2, 2022

There’s no question that a customer experience strategy is key to business success in today’s market. Use Hootsuite Streams to track them across every social network. You can craft your surveys specifically to ask questions about your customers’ experience with your brand. Why you should have one.

Template 77

Template Templates Strategy HootSuite 77

Audiense

NOVEMBER 8, 2017

Regardless of the net increase in sales over the weekend of discounts it was evident retailers were successfully pushing the Christmas shopping forward offering great holidays deals several days in advance. Action : Identify potential influencers and social media channels of interest for this demographic. Influencing Purchases.

Sample 79

Sample Samples Discount Influencer 79

Twist Image

MARCH 28, 2013

There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. It turns out that consumers are looking forward to more technologies at the physical retail level.

GPS 81

GPS Retail Apple Marketing 81

Mindjumpers

AUGUST 17, 2011

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. Propensity to recommend. Brand affinity. Media value. Acquisition cost.

Hitwise 255

Hitwise Study Facebook Patterns 255

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Definitely when someone want to start a social network marketing they should have a goal. More about this blog here.

Research 265

Research Social Media Marketing Retail 265

Waxing UnLyrical

MAY 2, 2013

Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. Take every question your company gets asked and consider writing a blog post to answer it. You can find him on Google+ and all the other social networks.

Adwords 278

Adwords SEO Compete Analytics 278

Adam Cohen

JULY 19, 2010

Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls. When combining social media with other interactive marketing practices, the results can magnify both.

Social Media 219

Social Media Disqus Web 2.0 Badge 219

Hootsuite

JUNE 29, 2023

Guidelines will help you to build a positive online presence while social networking. Check out our course on Implementing Social Media Governance within your Organization. Contact information Provide the name and number of your social media point of contact. Enhance brand reputation. Win, win, win!

Guidelines 78

Guidelines Template Templates Social Media 78

Waxing UnLyrical

JUNE 4, 2014

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks. Holistic media and commerce.

Content 253

Content UGC Community building Hotels 253

Techipedia: Tamar Weinberg

JANUARY 15, 2013

I discuss the answers to this question in more detail in my book “ Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg ”, but in this post I wanted to share some quick insights around the five key elements of success. Great leaders (and great companies) create movements, not just products.

Press Release 192

Press Release Airlines Skills Retail 192

Webbiquity SMM

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Learn more about what your customers want by asking them via your Facebook page or other social networking resource.

Trends 217

Trends Marketing Mobile Engineering 217

Convince & Convert

FEBRUARY 20, 2015

With more than 70 million monthly users, Pinterest is easily one of the largest and fastest-growing social networks around. An eCommerce Edge These statistics beg the question: Why does Pinterest have an eCommerce advantage? And when it comes to eCommerce, Pinterest already dominates many of its competitors. What Can You Do Now?

Buy 60

Buy Retail Price Widget 60

Almost Savvy

MARCH 4, 2010

You may want to create separate lists for business fan pages, retail fan pages, and hobby fan pages. What other questions would you like to see answered in this way? And why didn’t I see the list entitled, “Friends who ask Lots of Questions?!&# Organize them in a way which makes your favorite content easier to find.

Organization 245

Organization Facebook How To Lijit 245

Bill Hartzer

FEBRUARY 4, 2011

There is a new report from ForeSee Results that details research that they performed showing that social media is responsible for only three percent of web site visits to retail web sites. Social media scored just two percent of the vote. - Here is what Foresee Results has to say about social media investment.

Sites 113

Sites Report Social Media Retail 113

Sprout Social

NOVEMBER 11, 2021

We will walk through six categories of Sprout’s integrations with questions and scenarios to help you identify which your organization could benefit from most. Win new business by generating leads from social and capturing existing contacts’ social interactions. . Social commerce. Lead management & CRM.

Social Media Management 120

Social Media Management Social Media Platform Review 120

Bill Hartzer

AUGUST 18, 2010

Twenty-nine percent of companies with 500 or fewer employees are utilizing social networking in some way. And more than half of leisure and hospitality organizations use social networking to help promote their businesses. Businesses of all sizes and industries report utilizing social networking to market their companies.

Survey 103

Survey Company Social Media Sample 103

Ignite Social Media

MAY 23, 2016

Implementing new features on social media can be an intimidating task to take on. The moment you see that buzzworthy headline about a new feature on social media during your morning coffee, you’re likely asking yourself the following questions. Could this work for my brand? How much will this cost? How will my audience react?

Features 112

Features Social Media Brands Retail 112

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. To Facebook or Not to Facebook? Foursquare!

Industry 231

Industry Real Estate Social Media Travel 231

Saying It Social

JUNE 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&#

URL 182

URL Facebook How To StumbleUpon 182

Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. Answer questions.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Saying It Social

JUNE 16, 2010

New Service #1: ‘How to Use LinkedIn: Setting up a Profile and Beyond’ Webinar At Saying It Social we acknowledge that LinkedIn is one of the most important social networking sites for business. We will also be happy to answer any ongoing LinkedIn questions you may have. Let me explain.

Social Networking 124

Social Networking StumbleUpon LinkedIn Digg 124

Webbiquity SMM

MARCH 28, 2011

SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. They expect vendors to use it as well.

B2B 190

B2B Social Media Comparison Discount 190

Convince & Convert

JUNE 2, 2013

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. But, because social media wasn’t the final link in the chain, it gets none of the credit for the desirable consumer behavior it spurred. The results were shocking.

Social Media 148

Social Media URL Conversation Report 148

Kikolani

AUGUST 24, 2012

Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Bloggers have an advantage that static and retail websites don’t. Social Media / Social Networking.

Mashup 117

Mashup Resources How To Remix 117

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Other brands are working harder to tap their pages’ potential, inviting fans to post on the page, using brand-generated posts to ask them questions, and offering promotions that capitalize on the fan base’s affinity.

Brands 275

Brands Repository Analysis Sentiment 275

Sprout Social

JUNE 27, 2022

Quite a few brands are trying to answer that question for themselves. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Keeping up with these social trends isn’t just a B2C priority.

B2B 136

B2B Brands Marketing How To 136