| | | Spin Sucks | |  Nielsen | 6 articles |
| Page 1 of 1 | Previous | Next | SPIN SUCKS AUGUST 16, 2012  What Social TV Means for Marketers And then it was time to learn about Social TV from Mike Hess at Nielsen. The most interesting parts of Mike’s presentation, though, was when he discussed how Nielsen is paying particular attention to the multi-taskers – the people who watch TV while participating on the social networks. was furiously taking notes! Social TV. spend watching TV. Not on their phones. | SPIN SUCKS OCTOBER 14, 2012  The Three Things, Edition 3 How does Nielsen know you are watching TV? Welcome to the third edition of The Three Things, brought to you by Michael Schechter , Howie Goldfarb , and me. Look at that! The third edition of three things you should read/listen to/watch to start your week out right by the three of us. What Doesn’t Kill You. Michael on NPR. I’m m torn. Two things stand out and I can’t decide. | | | | | |
| SPIN SUCKS JULY 12, 2011  Badges? We Don’t Need No Stinkin’ Badges could spend days citing stats about the explosion of gaming: Stats such as Nielsen research that shows games are the second most frequent internet activity for Americans after social networks (more popular than email or porn). Today’s guest post is written by Joey Strawn. What if I told you that you were approaching gamification all wrong? What’s gamification? billion by 2015. | SPIN SUCKS MAY 7, 2012  Cómo se dice… “Strategic Communications”? She was named one of Nielsen’s Power Mom 50 Influential Bloggers in 2009 as @Geekmommy – but that was in the Pleistocene era of the Blogosphere and now she just ignores her ever-growing inbox and reads Spin Sucks to stay in touch. Today’s guest post is written by Lucretia Pruitt. . was recently asked what I considered to be my strongest business skill. In hindsight? | SPIN SUCKS JUNE 22, 2011  Four Billion Reasons You Need a Facebook Page According to the Wall Street Journal , ComScore’s estimates are based on its “global measurement panel” of two million Internet users, similar to how Nielsen measures television ratings. Last month marked big news in the Internet world. Google reached one billion unique viewers. Billion. Unique. Viewers. This is the highest amount a web company has ever seen. percent increase per month). | SPIN SUCKS NOVEMBER 2, 2010 Can a Tweet be More Effective than a Super Bowl Ad? The Super Bowl is still one of the most watched television programs and according to Nielsen , “over half of the audience that tunes into the Super Bowl enjoys the commercials more than the actual game.”. Ford Motor Company believes that social networking sites such as Facebook and Twitter can gain them greater word-of-month opportunities within their target audiences for less money than Super Bowl ads. . But why are companies just realizing this now? That is true, but when you make new friends, you don’t forget the old. Has last year’s announcement that PepsiCo Inc. | | | | | | | |
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