The Social Media Incubator

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Can Marketing Lessons Be Learned From Weird Al Yankovic?

The Social Media Incubator

This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a great marketing case study, and Google is giving prominent search placement to users. This creative and entertaining campaign is something all marketers can learn from. Facebook Gets a Fresh Look as News Service.

Marketing 179
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4 Concepts Your Online Marketing Should be Ready for in 2015

The Social Media Incubator

As Facebook’s organic reach continues to shrink, online marketers are flocking to buy ads in order to get messages to their target audience. Pay to play. This is the mantra of social networks in today’s digital advertising age. While that continues, you can almost count on 2015 bringing more of it.

Marketing 182
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Is Your Marketing Plan Integrated?

The Social Media Incubator

It is used to be that companies that invested in a marketing plan at all only had to craft their marketing plan for a brick and mortar world. Even after the advent of the Internet, many companies didn’t integrate an online marketing plan. Today, however, all marketing wisdom gathered through the ages has changed.

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10 Simple Truths About Business Marketing Today

The Social Media Incubator

In today’s fast-paced business climate that integrates online marketing and traditional marketing methods, businesses need to think outside the box about how to attract and acquire new customers. Here are 10 simple truths about marketing for businesses today: Talking with your customers and not at them will get you a lot further.

Marketing 132
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Holiday Branding and Marketing For Social Media

The Social Media Incubator

The holiday season is here, with some of the biggest holidays for online marketing: Halloween, Thanksgiving and Christmas. Online sales increase almost every year, and in large part due to the creative, yet simple online marketing campaigns put on by businesses. The holidays present a great opportunity for your social media strategy.

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Meerkat Adds New Element to Social Media Marketing

The Social Media Incubator

One thing is guaranteed: it is an app that brands and online marketers will be keeping their eyes on. Apps Internet Marketing 101 Mobile Apps Mobile Marketing Online marketing Public Relations Social Media Social Media for Business Social Media News Twitter apps live video meerkat video streaming'

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The Two Most Important Marketing Metrics Online

The Social Media Incubator

When it comes to marketing online, there are plenty of “gurus” and “experts” willing to tell you what metrics to pay attention to. Your conversion rate says a lot about how effective you are in marketing yourself through your various channels. Metrics are an important part of marketing online.

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