The Social Media Incubator

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4 Concepts Your Online Marketing Should be Ready for in 2015

The Social Media Incubator

As Facebook’s organic reach continues to shrink, online marketers are flocking to buy ads in order to get messages to their target audience. Apps Facebook Google Google+ / Google Plus Internet Marketing 101 Mobile Marketing Online marketing Public Relations Search Engines SEO Social Media Social Media for Business Social Media Tips Strategic Social Media Twitter 2015 2015 social medi

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Now Might Be the Time to Switch from Internet Explorer

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Most business web users, however, can benefit from getting rid of Internet Explorer and picking one of the several alternative web browsers on the market. Internet Safety Online marketing Website Development Internet Explorer internet security web browsers If you are still using Internet Explorer, you might want to consider replacing it with a better web browser – and soon. Opera.

Unsubscribe from Your Junk Emails with an Email Subscription

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Now don’t forget to add SMI to your rollup… Online marketing Online Shopping Social Media email subscriptions junk email organize email unroll.me Are you still unconsciously deleting junk emails or subscriptions every week? Every day? Well there is a quick and easy fix to organize all of your email subscriptions, including ones you don’t even know about. The answer? Unroll.Me

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The 5 LinkedIn Mistakes To Avoid

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LinkedIn is a must for your company’s social media marketing plan. LinkedIn Online marketing SEO Social Media Social Media for Business Social Media Tips company keywords LinkedIn profile Optimization social media marketing plan You’re on LinkedIn, right? If you said no, you’ve made your first big mistake. You don’t have a profile picture. If you don’t have one, get one.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

5 Writing Tips For Better School Websites

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Blogging Tips Internet Marketing 101 Online marketing Public Relations education website tips engaging stakeholders website tips writing for websites Photo by Krista Reynolds, Never Miss a Moment. Have you been tasked to write all or a portion of your school’s website copy? Do you have pages of content and are struggling with what really needs to be on the website?

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Prioritize Your Social Media

The Social Media Incubator

CEL helps many clients determine how, or if, social media can be a player in their integrated marketing strategy. The social media platforms and how you use them can depend on many different components: 1) Your business and target audience: Do some research and find out what businesses similar to yours in similar markets (including your competitors) are doing on social media.

Three Things New Video for Instagram Can Do For Your Business

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More and more businesses are beginning to experiment and fully engage in Instagram as a useful online marketing tool. Facebook Mobile Apps Mobile Marketing Mobile Tips Social Media Strategic Social Media Twitter creativity engagement instagram Online marketing Yesterday, June 20, Facebook announced its photo sharing app Instagram would be adding a video feature. Show Off.

Have You Considered Segmenting Your Social Media Marketing Channels?

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Mention social media marketing and most people think of Facebook and Twitter. It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing. If you deal in any of those niches, then you may well find that Pinterest is the best social media channel in which you should market.”.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

The Pros and Cons of the Top Web Browsers

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Internet Marketing 101 Online marketing Search Engines Website Development Firefox Google Chrome Internet Explorer Safari web browsers website updates What web browser do you use? Do you frequently have problems viewing websites or updating your own site? These issues can stem from using an outdated web browser. Over the last few years, the popularity of the web browsers has shifted.

Who Won the Super Bowl of Advertising?

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If we’ve learned anything here, it’s that the best marketing strategies appeal to a wide audience and make a special connection. In the Media Online marketing Public Relations Social Influence Viral Videos best super bowl commercial budweiser super bowl commercial mcdonalds super bowl commercial super bowl xlix We take a look at who, what, and why. Best Commercial. story.

5 Tips for Creating Engaging Social Media Content

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Online marketing Social Media Social Media for Business Social Media Tips Strategic Social Media business online engagement social media engagement Social Media Plan social media strategy Social media for business shouldn’t be implemented just for the sake of having social media. Knowing what kinds of content can engage your audience is key to successful social media. So Tutorials. Humor.

Putting Out Social Media Fires

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Social media can help  increase your reach  to more consumers and it’s a valuable part of your integrated marketing strategy, as long as you use the right channels for your audience Social media can be a high-risk, high-reward strategy. It’s important to protect your company image reflected within your social media. Crisis. Let’s look at the three most common: Preventable crisis.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

How Often Should You Post Social Media Updates?

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Internet Marketing 101 Online marketing Social Media Social Media for Business Social Media Tips Facebook Google how often should I post LinkedIn social media posting frequency social media posts social media tips Twitter Keep in mind that all social media is different. Facebook and Twitter are very different from Google+ and LinkedIn. Facebook is a little different.

7 Things to Do to Improve Your LinkedIn Profile

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You can list multiple titles, such as “Branding Specialist and Consultant, Online Marketing Expert and Author.” LinkedIn Online marketing Social Media Optimization self-branding Many businesses and their employees look for guidance when it comes to setting up and improving their LinkedIn pages. LinkedIn can help individuals and businesses get connected within their field.

Chevrolet Brilliantly Embraces Chevy Guy’s “Technology and Stuff” Blunder

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Chevy has also brilliantly incorporated the phrase into much of their marketing. In the Media Online marketing Online Reputation Management Public Relations Social Media Social Media News Strategic Social Media Chevrolet Chevy guy Integrated Marketing World Series On Wednesday, Oct. 29, the San Francisco Giants defeated the Kansas City Royals to win the 2014 World Series.

Personal or Business, Pictures Can Tell Your Story

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Images can make or break your entire online business presence in todays market, and it is not something to take lightly. Facebook Online marketing Photo Sharing Public Relations Social Media Social Media for Business Twitter photography telling your business story photo: Krista Reynolds, Never Miss a Moment. This world that we live in today is so visually based. Never Miss A Moment.

Use Caution When Using Online Images

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The world today is all about being visual, so online marketers don’t really have an option when it comes to using images or not. Blogging Tips Online marketing getty images online images If you have a website or blog, especially one used for commercial use, you probably use your fair share of images. It’s very easy to use Google to find an image you need.

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Twitter Adds Tagging and Multiple Photo Sharing

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Apps Mobile Apps Mobile Marketing Social Media Social Media Education Social Media News Twitter Twitter features Photo via Twitter Blog. Twitter has continued it’s growth and sharing features in today’s social media world. On March 26, Twitter announced they were rolling out two new features in order to make Twitter pictures more social. Tag  your friends.

Audi Ireland Runs Risky Twitter Campaign

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In the Media Online marketing Online Reputation Management Public Relations Social Media Social Media for Business Social Media News Strategic Social Media Twitter YouTube audi ireland social media campaign women driversphoto courtesy of Flickr. One quick glance at Audi Ireland’s Twitter activity recently could have had many in an uproar. Audi Ireland (@audiireland) April 27, 2015.

Meerkat Adds New Element to Social Media Marketing

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One thing is guaranteed: it is an app that brands and online marketers will be keeping their eyes on. Apps Internet Marketing 101 Mobile Apps Mobile Marketing Online marketing Public Relations Social Media Social Media for Business Social Media News Twitter apps live video meerkat video streaming No, not that critter found in the plains of South Africa. How it works.

Gallup Poll: Social Media Doesn’t Influence Purchases

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This may sound like bad news for businesses who have invested time and money in social media marketing efforts, but it’s important to look at the details of this poll before panicking. Social media will not always lead to direct sales, but it is to be used as a tool in an integrated marketing approach in order to influence consumers. As we’ve always said, social media needs to be integrated into everything you do in marketing.” photo courtesy: Getty Images. Are consumers really influenced by content they see on social media?

Are Personas a Good Approach in Social Media?

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Are personas a good marketing tactic in the era of social media? All of these are marketing “personas” ( as obviously wolves, geckos and ducks can’t speak on their own !). But in the age of social media, where marketing is much more transparent and the message has become a conversation…are personas still a good marketing idea for business? What do you think? 

Tips for Branding a Company Pinterest Page

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It seems to be that more and more businesses are adding Pinterest to their online marketing strategy. Online marketing Pinterest Social Media Social Media for Business Social Media Tips Strategic Social Media brand branding Pinterest for Business strategy It’s important that your Pinterest page represents your brand the way the rest of your social media does. Pinterest

Branding Your Company LinkedIn Page

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Don’t waste a great marketing opportunity like LinkedIn to drive people to your website and to show people what your business can do for them. LinkedIn Online marketing Public Relations Social Media Social Media for Business Social Media Tips Strategic Social Media brand voice branding broken links engages the customer outdated information Let people know who you are.

How To Engage With Businesses on Social Media

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Here are a few tips on how to engage with other businesses in your B2B marketing social media strategy. Having social media pages is more than just getting your company name out there and seen by more people. It also serves as a way to find more customers and drive sales. Follow your past, present and prospective customers.  Stay social.  Be proactive with your content and have plenty of it. 

How To Get the Most Out of Your Company LinkedIn Page

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There are plenty of ways to get your content out on social media, but LinkedIn is becoming a key component for B2B marketing and engagement. LinkedIn Online marketing Public Relations Social Media Social Media Tips branding social media tips strategy Having a company LinkedIn page is becoming a growing and critical trend in the social media strategies of businesses.

Did President Obama Kill the Automated Tweet? | The Social Media.

The Social Media Incubator

home about smi learning lab contact SMI is powered by seasoned professionals from C.E.L. Public Relations and Small Business Mavericks C.E.L. Public Relations Small Business Mavericks Loading Quotes. scan or click the QR code to see the packages we offer Did President Obama Kill the Automated Tweet? The event on Sunday saw Twitter friends connecting and sharing around a common, emotional event. 

How Many Social Media Accounts is Enough?

The Social Media Incubator

You should know what you want out of your social media marketing and have specific goals established that you can measure. In January 2102, large companies averaged 178 corporate-owned social media accounts.  We don’t know how many social media accounts these companies have today, but we’re guessing the number is probably higher, if it has changed at all.

What is the Best Email App for You?

The Social Media Incubator

After researching and testing some of the more well-known apps on the market, we’ve highlighted and graded three email apps. The Mailbox app has been on the market for a while, and was one of the first email apps to offer the ability to snooze your emails. photo courtesy: Getty Images. Think outside the…inbox? Inbox by Gmail  . Yes, this is different than the Gmail app.

Is Your Business Using the Correct Facebook Profile?

The Social Media Incubator

In our work with many different industries, including education marketing with schools and school districts, we’ve come across many different types of Facebook set ups. Facebook Online marketing Online Reputation Management Public Relations Social Media Social Media Education Social Media for Business Social Media Tips Facebook for business Facebook Pages

Social Media Facts for Business Owners

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When you are marketing your business today, you need to place yourself where your potential customers are spending the most time. &#. “‘ I can see how social media will work for <fill in the blank … a company not like mine>, but it certainly won’t work for MY type of business!’  ’  I can’t tell you how many times I’ve heard a business owner express this, hoping that I’ll agree with him or her “, said Social Media Strategist Caroline Melberg.   “ The fact of the matter is, there are very few businesses that social media won’t work for. 

Can Marketing Lessons Be Learned From Weird Al Yankovic?

The Social Media Incubator

This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a great marketing case study, and Google is giving prominent search placement to users. This creative and entertaining campaign is something all marketers can learn from. Social media has become one of the fastest growing tools for many industries in the last decade.

Twitter Allows Retweets with Comments

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Apps Mobile Apps Mobile Marketing Public Relations Social Media Social Media Education Social Media for Business Social Media News Twitter retweeting with comments retweets twitter updates Monday, April 6, Twitter revamped its retweet feature. It is now easier for users to retweet others and add their comments along with the retweet. The downside?

Is Google+ the Next Big Social Media Site for Business?

The Social Media Incubator

Everyone thought he was nuts at the time, but he was right – and the future wasn’t 50 years down the road…it is happening now.  By the end of this year, smartphones will account for 50% of all cell phones in the US.  &# The cloud&# has entered popular vernacular, and of course, the tablet market is going strong as well. Google+ is getting a lot of attention right now due to the “rivalry&# between Google and Facebook, which is heavily partnered with Microsoft.  Melberg has recognized Google for upping the competition. have more to worry about.

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Embedding Facebook Posts Good For Businesses

The Social Media Incubator

What does this mean for your online marketing strategy? Stay tuned to SMI for a detailed look into how to embed social media onto your site and improve your online marketing. Facebook Online marketing Social Media Social Media for Business online marketing strategy social media for business Last week, Facebook announced posts would now have an embedding option for users.

Staying on Top of the Mobile Takeover

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Data released by market research firm eMarketer earlier this year reveals consumers made $25 billion in purchases last year through their smartphones and tablets, an increase of 81 percent over the previous year. Market research firm IDC also expects tablet computers will outsell laptops in 2013 according to a recent Los Angeles Times Business article. Why should businesses have RWD?