Social Media Strategery

article thumbnail

Create a Culture of Innovation With This Professional Development Plan for B2B Marketers

Social Media Strategery

The pandemic has given B2B marketing leaders a golden opportunity to rethink the culture of their marketing teams. Rather than worrying about how to recover , the best B2B marketers are thinking about how to get stronger. This post originally appeared on MarketingProfs. Do you have a development plan? Do your employees?

B2B 65
article thumbnail

Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws

Social Media Strategery

In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger said the Internet would turn markets into conversations, audiences were actual human beings, and companies would come down from their ivory towers to create meaningful relationships. This article originally appeared in MediaPost.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brand Marketing and the Fair Pay to Play Act

Social Media Strategery

No matter what happens between now and then, there are also going to be some fundamental PR, communications, and marketing issues that need to be ironed out. And colleges and universities are incredibly naive if they think this is only going to impact a small % of their student-athletes.

Brands 81
article thumbnail

Omnichannel Marketing is the First Step, Not the End Game

Social Media Strategery

True omnichannel marketing is about understanding how the dominoes fall across the entire organization, not just in marketing. Congratulations on your integrated marketing plan, your omnichannel marketing strategy, your paid-earned-shared-owned media strategy — you’ve now completed the bare minimum of what customers expect.

article thumbnail

What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.

article thumbnail

How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl

Social Media Strategery

These are some of the go-to examples of “real-time marketing.” But for a brand with thousands of employees and with legal, marketing, and PR departments, even a 140 characters can easily get caught in a mess of red tape. Social Media #RTM big game commercial heinz hum real-time marketing social media super bowl'

Brands 110
article thumbnail

Listening for Change in Public Health and Social Marketing

Social Media Strategery

If you’re interested in learning more about Jacque, Don, or about digital health issues, Don, as well as several other members from the Booz Allen team, will be participating in CDC’s National Conference on Health Communication, Marketing and Media next week.

Proposal 112