Social Media Strategery

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Who Owns Content Marketing?

Social Media Strategery

Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. This happened with websites, with social media , and it’s happening again with content marketing. Marketing? Marketing? Who owns content marketing? Marketing?

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

Your customers want to get to know your brand, your real brand, not the one ginned up by marketing, but who you really are and what you’re all about. Great content marketing shouldn’t only be about determining what content will lead to the most likes, comments, or followers. After all, you’re not in business just to amass likes, followers, and fans are you?

Stop Trying to Take the Easy Way Out

Social Media Strategery

Why are marketers and PR pros doing everything they can to eliminate the most beneficial part of social media – the people? Integrating social media into your public relations and marketing strategies can be difficult and if you haven't already done it, it's only going to get harder. Lazy Peep by Flickr user [F]oxymoron. We're reducing relationships to impressions.

A Partial Reading List for PR Students

Social Media Strategery

You’ll learn how social media is being integrated into areas beyond just marketing and PR. If the books and blogs you’re reading for your PR or marketing class start to sound too much like late night infomercials extolling get-rich quick schemes, here’s are some resources I’d recommend sharing with your professor and classmates this semester. Be honest.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

You Become What You Measure

Social Media Strategery

What scared me as I read this article is that I see marketing and PR taking the exact same road. PR can and should serve a critical role in the integrated marketing mix. As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. Here are 20 more. And another 10 more. But let’s look a little further ahead. Where does it stop?

31 ‘New Clues’ for PR Practitioners

Social Media Strategery

Last month, two of that book’s authors, Doc Searls and David Weinberger, created the “ New Clues ,” an updated perspective on how the Internet affects marketing, PR and technology. Integrated marketing involves a lot more than simply bringing the SEO guy to the meeting. This post  originally appeared on PR Daily. . It’s do or die time for PR. They’re not.

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How a New Communications Graduate Can Stand Out

Social Media Strategery

You’ve just graduated with a degree in communications, advertising, PR, or marketing, and have joined the thousands of other grads in competition for hundreds of entry level jobs and internships. It’s a tough market out there and I don’t envy the position you’re in at all. Image courtesy of Flickr user stevendepolo. Interact directly with clients?

How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl

Social Media Strategery

These are some of the go-to examples of “real-time marketing.” But for a brand with thousands of employees and with legal, marketing, and PR departments, even a 140 characters can easily get caught in a mess of red tape. Social Media #RTM big game commercial heinz hum real-time marketing social media super bowl Oreo’s  “blackout” tweet. 

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

In another Fast Company article from January, they state that “brands, marketers believe, ought to start acting less like things and more like people, and they should engage traditional humans, their consumers, in dialogue.” Harvard Business Review conducted a study last year that should be required reading for every brand marketer and social media guru. Finally! You in?”

Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

Pittsburgh and other mid-size cities get a bad rap in the PR and marketing industry. Where’s the PR, advertising, and marketing community in all of that? This post originally appeared on PRSA Pittsburgh’s blog. . Creative Commons image from Flickr user Slackley. And people around the country are taking notice. and Chicago. want to prove them wrong. The potential is there.

Running a PR Department vs. Running a PR Agency

Social Media Strategery

” The hits, the placements, the coverage that gets PR people all excited doesn’t always have the same effect on people who are responsible for the overall marketing campaign. Public Relations agency branding leadership management marketing pr Running a PR department within a larger agency is very different from running your own PR agency. PR vs. PR. Learn to give to get. Sometimes

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The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

Public Relations ad ad age advertising branding c-k cluetrain cramer-krasselt future marketing pr public relationsMake friends, not ads.™ ™ That's the message that greeted me when I first opened the Cramer-Krasselt homepage and again when I walked into the lobby for my first interview five months ago. come buy my stuff!! They join them.

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. Social Media content content marketing media paid media seo social media

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Using Social Media to Reach the Hard-Working Class

Social Media Strategery

For marketers, these moms don’t represent just a new, sizable consumer segment, they wield a lot of influence within their families and with their friends. Marketers have to not only better understand this new segment of consumer, they have to find out how to help them. How are you engaging with the new “hard-working class?” Every day is just a struggle.”. link].

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Integrated Marketing Is A Mindset, Not A Mandate

Social Media Strategery

According to a 2013 Forbes survey , 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. you’ve got an integrated marketing team. That doesn’t mean you’ve got an integrated marketing agency. Here’s the thing.

Social Media Lessons from a Two-Year Old

Social Media Strategery

The pendulum has swung the other way, especially in the marketing industry. What a difference a few years can make. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. Everyone wants to be everywhere. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it. like kitties.”

How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

You can read multiple books for marketing your business on Pinterest. There are more than 5,000 books on social media marketing. Now, all that's given way to marketers, consultants, and gurus whose only goal is to get people using social media. When did I become the guy who gets tired of social media? haven't blogged here in more than a month. I'm substantially less active on Twitter than I used to be. Quite the opposite, actually. Social media is not only not dead, it's so alive that it's become ubiquitous. There are Google+ master classes.

Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

And, even more unfortunately, just as marketers and social media gurus have propped up their own Twitter follower, Facebook likes, and Klout scores at the expense of the community as a whole , we will see similar situations behind the firewall as well. takes issue with this idea of ranking people's influence on these internal networks. Communities don’t work like that.

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Set Your New Social Media Manager Up For Success

Social Media Strategery

Boy do we need your help!"), low resources ("you're all we could get approved for this year"), and an unclear place on the org chart ("well, you'll technically report to me, but you'll be working with Suzie down the hall most of the time as well as being a dotted line to Tom in Marketing"). Provide a clear job description. Update your processes.

The Many Roles of an Internal Community Manager

Social Media Strategery

Along with this realization has come greater demand for people to handle things like user adoption, marketing, and community management – we’re witnessing the rise of the internal community manager. With the growing ubiquity of Enterprise 2.0 software , vendors and clients alike have come to realize that these communities don’t just magically appear. Good luck!

Consider the Roles Your Content is Playing Before Determining Its Success

Social Media Strategery

Social Media content content marketing Facebook measurement pr social media Twitter Image Credit: Matt Becker. “Can’t see the forest for the trees” –> An expression used of someone who is too involved in the details of a problem to look at the situation as a whole. Makes sense, right? team of superstars is great for fantasy football, not so much in real life.

Are You a Corporate Rebel?

Social Media Strategery

In fact, most corporate rebels also share many of these nine traits of outstanding employees , so if you feel like your rebelliousness is being punished instead of rewarded, I wouldn't worry – I suspect the job market for an outstanding employee is pretty good. One of my new favorite sites is What's a corporate rebel you ask? What makes them tick?

Stop Wasting Years of Your Life, Social Media Strategists

Social Media Strategery

If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and either scoffed at or empathized with the author’s plight. You also should work with everyone in the marketing mix. As a component of marketing, social media does not exist in a vacuum—and neither can you. Here’s the catch.

Identify the Right People to Manage Your Social Media Initiatives

Social Media Strategery

Not whether that's the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? It's to help your organization reach its communications, marketing, and sales goals. Who leads the social media initiatives then?

Seven Things About Social Media That You’re Not Going to Learn in College

Social Media Strategery

Most of corporate America has VERY little knowledge of social media for business purposes, so by simply proposing that you use Twitter as part of your marketing plan during your internship, you may end up becoming THE social media subject matter expert. I talk a lot about the need to do a better job of integrating social media into the world of higher education. slideshare. You do the math.

PR Pros and Wikipedia: Can They Ever Get Along?

Social Media Strategery

Are our only options to ban PR pros from editing Wikipedia pages, accepting incomplete, inaccurate information OR concede impartiality and allow the rampant addition of puffery and marketing-speak? I don't think allowing PR pros to edit Wikipedia directly and preserving impartiality and factual information have to be mutually exclusive. Photo courtesy of Flickr user bitjungle.

Justifying the Time You Spend on Social Media

Social Media Strategery

You had lunch together, which led to a follow-up phone call, which led to a marketing meeting at his office, which led to another phone call, which then led to a new contract – congratulations! Presumably, if I had instead been working in a spreadsheet or typing an email, neither question would have been asked. But why should it be any different? The same is true in social media.

Can Greater Social Connections Improve Higher Education?

Social Media Strategery

Higher Education alone is a $400 billion dollar market, with Lifecycle engagement representing a $7 billion dollar a year effort by our nation’s institutions.  Below is our Q&A.  note: Neither my company or I have any financial interest in Inigral or the Schools App - I am writing this solely from the perspective of an SMCEDU Advisory Board member]. The answer is: sure they are. 

Time for a Change

Social Media Strategery

However, as I've alluded to here before, being a change agent at the tip of the spear can be exhausting. I was spending just as much time, brainpower, and energy trying to make changes internally and take the organization new places as I was on the client delivery and marketing tasks that I was being paid to do. Eight years ago, I left my job(s) delivering pizza and operating a crane in a steel mill in West Virginia to become government consultant at Booz Allen Hamilton. Consulting. This Wednesday, more than 3,000 days later, will be my last day at Booz Allen. 14 th ). What happened?

The “New Media Director” Position is Just a Means to an End

Social Media Strategery

We've got a long way to go. In 2010, the position of “ New Media Director &# within the government has become almost commonplace. From governors to senators to Departments and Agencies, now you can attend a GovUp and leave with more than a dozen business cards, all containing the title of New Media Director. Department: Department of Take Your Pick. Grade: GS-14 or GS-15. Personal Prof.

Before You Commemorate the Anniversary of Hurricane Sandy, Ask Yourself These 5 Questions

Social Media Strategery

With all the hype around real-time marketing and newsjacking, community managers may find themselves compelled—by a client or colleague—to contribute to this news-driven conversation in social media. October 28, 2013 satellite image of Hurricane Sandy taken from a NASA satellite. Next week is the anniversary of Hurricane Sandy. More often than not, saying nothing is the best move.

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PR Pros: Start Thinking Bigger Before It’s Too Late

Social Media Strategery

recently had the pleasure of speaking at PRSA Pittsburgh’s Professional Development Day  where I spoke about some of the changes that integrated marketing is having on the PR industry. Before launching into your PR ideas, strategies and tactics, ask to see the overall marketing plan. Public Relations brunner future marketing native advertising pr public relations

Public Relations Isn’t the Cherry on Top

Social Media Strategery

Those users, demographics, markets, and audiences that you and your analysts always talk about? Yet, businesses continue to try to take the easy way out clumsily advertising, optimizing, and marketing to these people like they're switches that can be turned on and off if we hit the right levers. Instead of being a key component of their marketing campaigns, PR is now becoming an integral part of their business plans. Employees who truly love your brand and who act as an extension of your marketing department through their everyday work.

NHL Skating on Thin Ice With Many Supporters Post Lockout

Social Media Strategery

Marketers may point to the increased attendance and TV ratings that followed as evidence of this campaign’s success, but most people seem to think that had more to do with the very clear fundamental changes in how the league operated, including a salary cap, elimination of the two-line pass, shootouts, and a draft lottery. Open up communication as soon as possible. Much, much more.

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What Can Advertising Learn From PR When It Comes to Social Media?

Social Media Strategery

In many ways, PR professionals are better equipped for successfully using social media – whether it’s their ability to build and maintain real relationships or their reliance on plain language instead of marketing fluff, PR pros have largely adapted to social media better than than the advertising industry. Image Courtesy of Flickr user cgallent. Public Relations vs. Advertising.

Competing on the Field But Cooperating in the Office

Social Media Strategery

From the player (Gilbert Arenas’ landmark blogging in 2006) to the team (the Red Sox using Twitter to give away free tickets during a rain delay) to the league (the NHL’s tweetups ), social media has gone from being an innovative marketing tactic to a must-have component of any marketing strategy. emails? Enterprise 2.0 E20 enterprise 2.0 enterprise.

More Than Words: How to Really Redefine the Term “Public Relations”

Social Media Strategery

Adam Lavelle, a member of the board of the Word of Mouth Marketing Association and chief strategic officer at the iCrossing unit of Hearst, agrees. As The Cluetrain Manifesto taught us way back in 1999 (also before social media), “public relations does not relate to the public, companies are deeply afraid of their markets.” It’s definitely time for a change.