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How Bloggers Can Create and Use White Papers

Kikolani

A white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools.

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How to Create White Papers From Your Blog Posts and Use Them Effectively

ProBlogger

This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post!

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6 Ways to Package Long-Form Content

Small Business Mavericks

White papersWhite papers and special reports are objectively written papers that certain industries use to discuss critical problems and their solutions. Magazine articles – Content marketing doesn’t all have to be done online. If you can write, you can sell your articles to magazines.

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What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

The days marketers would simply buy an ad, tv commercial slot, throw out some direct mail, a few magazine ads, radio spots, measure the response and get on with their day job of herding cats and taming elephants? 8 Steps to Develop a Social Business Plan (white paper). Remember the days of simple media and mass communication?

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Content Marketing is More Than Just Blogging

Firebelly

Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard.

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Eight steps to thriving on information overload

Buzz Marketing for Technology

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Which reports, newspapers, magazines, journals, news services and television programmes do you need to look at regularly? Jun 19, 2008 — BRW magazine — The New Web Revolution. For now, I thought Iâ??d

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union.

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