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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness.

2012 Social Marketing & New Media Predictions [White Paper]

Mindjumpers

These predictions have been compiled and released in form of a white paper called “2012 Social Marketing and New Media Predictions” The report covers some predictions about new approaches to marketing, new ways of organizing  resources, and flexible, scalable technology to get customers’ attention and ensure their engagement. For this reason, Awareness Inc.

ROI and the Impact of Social CRM [NEW WHITE PAPER]

SocialFish

Our latest white paper is out! This paper is the second in our Social CRM series. The first paper in the series, Social CRM for Associations , has had close to 2000 downloads to date)! The first paper defined the concept of social CRM and the key technologies and basic work involved in building a social CRM practice inside your association. Download now! Feature

Global Social Media Adoption In 2011 [White Paper]

Mindjumpers

2012 Social Marketing & New Media Predictions [White Paper]. Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Regional social media adoption patterns: Here are some brief take-aways from the report.

White paper on Social CRM for associations

SocialFish

We’ve just published our latest white paper,  Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Special thanks to  Avectra for sharing the costs of producing the paper, so you can download it for free. SocialFishFood White PaperWho owns Social CRM? Making member management social takes teamwork. For example, are you doing any of this work? Social profile mapping.

How Bloggers Can Create and Use White Papers

Kikolani

white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. How Bloggers Can Use White Papers. Create White Papers From Scratch.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree. But then the question quickly becomes how do you build thought leaders?

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How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. It really doesn’t matter how important your white paper is.

Free white paper: key trends of 2013

Sherrilynne Starkie

Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review How do you make something like business communications, which is seemingly intangible, become more verifiable and concrete? These are issues my colleagues at Thornley Fallis   and I have examined and discussed throughout the past year on the company blog. Presents (Photo credit: Wysz).

How to Drive Business Value with Social Marketing Funnel [white paper]

Mindjumpers

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. To create the white paper, Awareness has analyzed aggregate social media platform, profile and comment data from close to 100 businesses of all sizes (managed by the brands themselves or by agencies on behalf of brands) from several industries.

[NEW ICF WHITE PAPER] The Three “E’s” of Healthcare Consumerism

SocialFish

Download this ICF white paper to learn how successful healthcare companies are adopting new approaches to consumer interaction. This white paper delves into these critical success factors and gives providers, insurers, and life sciences companies a framework for evaluating and adjusting to an increasingly consumer-centric business model. DOWNLOAD LINK. Total U.S.

How to Create White Papers From Your Blog Posts and Use Them Effectively

ProBlogger

This guest post is by Mitt Ray of  The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. Blogs can use white papers as part of their marketing campaigns to spread expertise, generate leads, get more subscribers, and to take advantage of many other benefits. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post! What is a white paper? How can blogs use white papers?

The Long Win: How to Improve Employee Morale

Spin Sucks

improve your employees morale increase employees motivation Marketing Innovators white paper USC Dornsife use gamification to motivate your staff washington state university what's the ROI of high employee morale your employees must have high moraleThe post The Long Win: How to Improve Employee Morale appeared first on Spin Sucks.

How To Optimize Your White Papers For Google | PWB Marketing Blog

PWB Marketing Blog

Content Marketing isn’t Just for Marketers Anymore

Spin Sucks

Content Marketing Apple blog posts content marketing content marketing process convenient materials create easy-to-read “How-to” guides customer journey ebooks Have conversations with customers informative material relevant content for prospects strong content white-papersContent marketing isn’t just for marketers anymore. Daniel Glickman shows you why it is important.

Identifying, Understanding and Influencing Social Media Users [Infographic]

Mindjumpers

Similar Posts: Global Social Media Adoption In 2011 [White Paper]. Facebook Marketing & Communication Research/Study Social Media Aimia Brands customers Engagement fans Infographic Report research social media personas social media users study Target group white paperBut who is this social customer? Social media personas. Which type of social media persona are you?

Boost Your Innovation Efforts with Lean Startup

SocialFish

Case Study White PaperGuest post by Guillermo Ortiz de Zarate, Director of Information Systems, National Council of Architectural Registration Boards (NCARB) and Elizabeth Weaver Engel, CAE, CEO & Chief Strategist, Spark Consulting LLC. ——– Have you ever had this experience? Maybe it was even specifically requested by members. What went wrong? The Pivot.

How to Kick-Start Your Content Marketing [Report]

Mindjumpers

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. According to the paper, the formula for success is fairly simple: Provide people the information they want, when they want it and where they want it – but this may not be as easy as it sounds. The seven-step approach to delivering success.

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The State of Community Management 2014

SocialFish

Content Strategy From the Trenches Industry Insider Open Community Potluck Useful Data White Paper You know, it, it’s that time again! From the Community Roundtable comes the awesomest comprehensive report on communities. Appetite whetted? Read the report here. The State of Community Management 2014 from The Community Roundtable. ————-. photo credit).

Social Media Campaigns Don’t Match When Consumers Are Online

Spin Sucks

” According to the Engagement and Interaction White Paper , where they analyzed the top 20,000 Facebook fan pages, the answer is: A minimum of four times each day. Customer Engagement Social Media engagement and interaction white paper research social media days social media times studies study yesmailEver wonder how much content you should be producing? to 7 p.m.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Social Media Marketing Web Presence Optimization b2b procurement content development digital advertising MarketWire measurable online presence online advertising PRWeb public relations tactical WPO plan web presence optimization framework white paper WPO WPO modelare they more likely to use Facebook or a specialized discussion forum? What online publications do they read?

Tips for Creating a Profitable Trade Show Experience

Spin Sucks

Create a QR  code at your booth that visitors can use to download a white paper. Write a white paper about the event with the  highlights and industry trends you observed and make it available to attendees. Take the content from the white paper and turn it into a PowerPoint presentation that you can upload to Slideshare. Have tradeshows become obsolete?

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The Association Role in the New Education Paradigm

SocialFish

Guest post from Shelly Alcorn, Principal, Alcorn Associates – Download her excellent paper with Elizabeth Engel here. ————– I am very pleased to announce the publication of the white paper I co-authored with Elizabeth Weaver Engel, MA, CAE, “ The Association Role in the New Education Paradigm.” White PaperNo Feeds Found.

True Customer Engagement: the Leap Beyond User Experience

SocialFish

Debunking the Hype Demand Perspective Featured Humanize Social CRM and ROI Social, In Theory White PaperThe reason for this disparity? “ The mystery shouldn’t be a mystery ,” the author concludes. Designing a great device is not the same as designing a great user experience. Designing a great user experience is not the same as designing greater engagement.”. They do.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Content can be produced in a wide variety of formats: • White papers. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Case studies. Video. Podcasts. Presentations. Blog posts.

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How to Obtain More Views on Your Facebook Page [presentation]

Mindjumpers

Searching the web, I came across this interesting white paper, namely what you can do as a brand to get more views on your page. The white paper is co-authored by Facebook and BrightEdge presenting how to optimize pages for better placement in search results. – increase your brand visibility. – drive engagement on your social media sites.

Social Marketers, CMO’s Are Most Worried About These Things

Simply Measured

Education & Analysis Social Media White Papers, Guides, & eBooksBelieve it or not, CMO’s are a lot like you — they are tasked with being both creative superstars and measurement aficionados. With only a certain amount of budget and a seemingly endless list of goals, CMO’s are looking to balance the art and science of marketing. How You Can Help. How You Can Help.

Is your social media going in the right direction?

SocialFish

Featured SocialFish News White PaperAre you an association or nonprofit whose been doing social media work for a while?  Do you need a “gut check” to make sure you’re on the right track?  Do you need recommendations for growth or infrastructure improvements?  Do you need data to backup future requests for more staff or resources? SocialFish can help. photo credit ).

Perfecting the Product Page

Idaconcpts

This paper will help you optimize your product page strategy, guiding you on numerous tactics, including: Maximizing imagery to sell your products. Web Analytics adobe white papers perfecting the product pageTo help you create product pages that empower shoppers to make the right decision and head to checkout, Adobe is offering a great guide authored by the etailing group.

Two important SocialFish announcements…

SocialFish

Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! Featured SocialFish News White Paper Think TankTwo important SocialFish announcements for ya: 1. Click here to find out more. But don’t join yet – contact Maddie to get special free beta-tester access , only available until June 1. Thanks for your attention!

Growing your Email Subscriber List: Seven Tips (and Some Social Media)

Social Email Marketing

Email marketing B2B marketing choice clarity confirmation mail content conversion-oriented interactive marketing CRM cross-channel customer-centricity data data-driven e-commerce email list email marketing email subscriber list frequency interactions mini-form opt-in rules privacy policy relationship relevant content subscribing subscribing process support tickets timing trust unsubscribe unsubscribes white papers“The money is in the list”. saying which is often heard when it comes to email marketing. Expanding their list is an ongoing priority for email marketers.

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Which is YOUR Content Marketing Goal?

Engaging Brand

He cleared his throat and proudly announced that he had completed 10 white papers, 2 blog posts per day, lots of presentations for slideshare.gosh the list went on.and on.and on. content marketing ceo white papers blog posts presentation + slideshare content marketing + goals So a little story about our favourite little worker.Bob. Fabulous Bob! His aim had been content.

[NEW ICF Whitepaper] Are You Game? The Future of Consumer Engagement in Healthcare

SocialFish

Featured SocialFish News Useful Data White Paper Download this new ICF International whitepaper —and put your gamification knowledge to the test. Examine examples of healthcare gaming, explore key market drivers, and predict gaming trends in achieving healthier populations. Gamification— an unlikely word that’s made its way to the forefront of the modern healthcare dialogue.

Growing your Email Subscriber List: Seven Tips (and Some Social Media)

Social Email Marketing

Email marketing B2B marketing choice clarity confirmation mail content conversion-oriented interactive marketing CRM cross-channel customer-centricity data data-driven e-commerce email list email marketing email subscriber list frequency interactions mini-form opt-in rules privacy policy relationship relevant content subscribing subscribing process support tickets timing trust unsubscribe unsubscribes white papers“The money is in the list”. saying which is often heard when it comes to email marketing. Expanding their list is an ongoing priority for email marketers.

List 15

How to Grow Your Base of Support Online

SocialFish

Read this white paper to discover how to engage nonprofit supporters in a committed, lasting online relationship. The white paper includes a checklist of best practices for developing online supporter relationships. Download the white paper to learn: The benefits of moving offline supporters online. FREE RESOURCE for ya! Brought to you by Salsa Labs.

List 40

Efficiently creating and using customer cases and client references (without the BS)

Social Email Marketing

Content marketing accessibility blog posts client references cornerstones of social media marketing credibility cross-selling customer cases distance face-to-face interactions J-P De Clerck PowerPoint presentations prospects sales collateral social media marketing testimonials up-selling white papers word of mouthWhile planning to purchase a certain product or service, people have always sought the advice from other people they trust or know. This is one of the reasons why companies make use of customer cases and client references.

By: Blogging, Content Marketing and Social Metrics: Ways to Improve Them « Marketers.BlogNotions - Thoughts from Industry Experts

Conversionation

The mentioned white paper provides some thoughts and ideas to improve your blogging and social media marketing efforts for each of the metrics. […] per metric. We added links and ideas to do […

Book Review: The B2B Social Media Book

Webbiquity SMM

” eBooks and white papers are complementary. “Traditionally, white papers have been more academic in tone and style. Although an eBook may strive to educate on the same topic, it would do so in a more entertaining tone, accompanied by images to help illustrate its points…Go for the eBook instead of the white paper when talking to nontechnical audiences.”

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4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Traditional format for thought leadership has been the white paper but in this era of digital and social that isn’t enough. Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. Enjoy!

Do NOT Make this Mistake Around Member Engagement

SocialFish

We are currently writing a white paper about How To Define Engagement And Do Engagement Scoring Right which will contain a valuable template and how-to’s for both creating the definition that works for your association, and how to score engagement touchpoints so that they are meaningful and drive action. Engagement has a LOT of attention in the association world today. Metrics!