ROI and the Impact of Social CRM [NEW WHITE PAPER]
AUGUST 22, 2011
Our latest white paper is out! This paper is the second in our Social CRM series. The first paper in the series, Social CRM for Associations , has had close to 2000 downloads to date)! The first paper defined the concept of social CRM and the key technologies and basic work involved in building a social CRM practice inside your association. Download now! Feature
Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]
APRIL 11, 2012
Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness.
2012 Social Marketing & New Media Predictions [White Paper]
DECEMBER 14, 2011
These predictions have been compiled and released in form of a white paper called “2012 Social Marketing and New Media Predictions” The report covers some predictions about new approaches to marketing, new ways of organizing resources, and flexible, scalable technology to get customers’ attention and ensure their engagement. For this reason, Awareness Inc.
9 Indispensable B2B Social Media White Papers
NOVEMBER 2, 2010
White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Only one of the white papers requires registration and all were published within the past year. 1. Social Media White Paper – Learn and Earn.
Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
MAY 26, 2010
In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree. But then the question quickly becomes how do you build thought leaders?
B2B Blogging Trends [white paper]
FEBRUARY 9, 2011
I’m honored to have been asked to provide some answers to the following questions for B2B Blogging Trends , a white paper produced by Tony Karrer and Tom Pick, the guys behind the great social media for business site Social Media Informer : What do you see as key trends in B2B Blogging for 2011? If you’ve not started a blog yet, is 2011 the year to do so? Why or why not?
How Bloggers Can Create and Use White Papers
FEBRUARY 8, 2012
white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. How Bloggers Can Use White Papers. Create White Papers From Scratch.
How To Optimize Your B2B White Papers For Google
PWB Marketing Blog
OCTOBER 27, 2011
If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. It really doesn’t matter how important your white paper is.
How to Drive Business Value with Social Marketing Funnel [white paper]
JULY 27, 2011
Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing has been published. To create the white paper, Awareness has analyzed aggregate social media platform, profile and comment data from close to 100 businesses of all sizes (managed by the brands themselves or by agencies on behalf of brands) from several industries.
Free white paper: key trends of 2013
DECEMBER 22, 2013
Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review How do you make something like business communications, which is seemingly intangible, become more verifiable and concrete? These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. Presents (Photo credit: Wysz).
[NEW ICF WHITE PAPER] The Three “E’s” of Healthcare Consumerism
OCTOBER 9, 2013
Download this ICF white paper to learn how successful healthcare companies are adopting new approaches to consumer interaction. This white paper delves into these critical success factors and gives providers, insurers, and life sciences companies a framework for evaluating and adjusting to an increasingly consumer-centric business model. DOWNLOAD LINK. Total U.S.
The Long Win: How to Improve Employee Morale
MARCH 29, 2016
improve your employees morale increase employees motivation Marketing Innovators white paper USC Dornsife use gamification to motivate your staff washington state university what's the ROI of high employee morale your employees must have high moraleThe post The Long Win: How to Improve Employee Morale appeared first on Spin Sucks.
How To Optimize Your White Papers For Google | PWB Marketing Blog
PWB Marketing Blog
JUNE 8, 2011
Content Marketing isn’t Just for Marketers Anymore
MARCH 2, 2016
Content Marketing Apple blog posts content marketing content marketing process convenient materials create easy-to-read “How-to” guides customer journey ebooks Have conversations with customers informative material relevant content for prospects strong content white-papersContent marketing isn’t just for marketers anymore. Daniel Glickman shows you why it is important.
How to Create White Papers From Your Blog Posts and Use Them Effectively
MAY 10, 2012
This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. Blogs can use white papers as part of their marketing campaigns to spread expertise, generate leads, get more subscribers, and to take advantage of many other benefits. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post! What is a white paper? How can blogs use white papers?
Identifying, Understanding and Influencing Social Media Users [Infographic]
JUNE 28, 2012
Similar Posts: Global Social Media Adoption In 2011 [White Paper]. Facebook Marketing & Communication Research/Study Social Media Aimia Brands customers Engagement fans Infographic Report research social media personas social media users study Target group white paperBut who is this social customer? Social media personas. Which type of social media persona are you?
Boost Your Innovation Efforts with Lean Startup
NOVEMBER 17, 2015
Case Study White PaperGuest post by Guillermo Ortiz de Zarate, Director of Information Systems, National Council of Architectural Registration Boards (NCARB) and Elizabeth Weaver Engel, CAE, CEO & Chief Strategist, Spark Consulting LLC. ——– Have you ever had this experience? Maybe it was even specifically requested by members. What went wrong? The Pivot.
The State of Community Management 2014
APRIL 30, 2014
Content Strategy From the Trenches Industry Insider Open Community Potluck Useful Data White Paper You know, it, it’s that time again! From the Community Roundtable comes the awesomest comprehensive report on communities. Appetite whetted? Read the report here. The State of Community Management 2014 from The Community Roundtable. ————-. photo credit).
Social Media Campaigns Don’t Match When Consumers Are Online
JUNE 28, 2012
” According to the Engagement and Interaction White Paper , where they analyzed the top 20,000 Facebook fan pages, the answer is: A minimum of four times each day. Customer Engagement Social Media engagement and interaction white paper research social media days social media times studies study yesmailEver wonder how much content you should be producing? to 7 p.m.
How to Kick-Start Your Content Marketing [Report]
SEPTEMBER 12, 2012
A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. According to the paper, the formula for success is fairly simple: Provide people the information they want, when they want it and where they want it – but this may not be as easy as it sounds. The seven-step approach to delivering success.
Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
OCTOBER 29, 2012
Social Media Marketing Web Presence Optimization b2b procurement content development digital advertising MarketWire measurable online presence online advertising PRWeb public relations tactical WPO plan web presence optimization framework white paper WPO WPO modelare they more likely to use Facebook or a specialized discussion forum? What online publications do they read?
Tips for Creating a Profitable Trade Show Experience
OCTOBER 3, 2012
Create a QR code at your booth that visitors can use to download a white paper. Write a white paper about the event with the highlights and industry trends you observed and make it available to attendees. Take the content from the white paper and turn it into a PowerPoint presentation that you can upload to Slideshare. Have tradeshows become obsolete?
True Customer Engagement: the Leap Beyond User Experience
DECEMBER 28, 2012
Debunking the Hype Demand Perspective Featured Humanize Social CRM and ROI Social, In Theory White PaperThe reason for this disparity? “ The mystery shouldn’t be a mystery ,” the author concludes. Designing a great device is not the same as designing a great user experience. Designing a great user experience is not the same as designing greater engagement.”. They do.
How to Obtain More Views on Your Facebook Page [presentation]
JUNE 22, 2011
Searching the web, I came across this interesting white paper, namely what you can do as a brand to get more views on your page. The white paper is co-authored by Facebook and BrightEdge presenting how to optimize pages for better placement in search results. – increase your brand visibility. – drive engagement on your social media sites.
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
Content can be produced in a wide variety of formats: • White papers. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Case studies. Video. Podcasts. Presentations. Blog posts.
Is your social media going in the right direction?
DECEMBER 26, 2012
Featured SocialFish News White PaperAre you an association or nonprofit whose been doing social media work for a while? Do you need a “gut check” to make sure you’re on the right track? Do you need recommendations for growth or infrastructure improvements? Do you need data to backup future requests for more staff or resources? SocialFish can help. photo credit ).
Perfecting the Product Page
JULY 1, 2011
This paper will help you optimize your product page strategy, guiding you on numerous tactics, including: Maximizing imagery to sell your products. Web Analytics adobe white papers perfecting the product pageTo help you create product pages that empower shoppers to make the right decision and head to checkout, Adobe is offering a great guide authored by the etailing group.
Growing your Email Subscriber List: Seven Tips (and Some Social Media)
Social Email Marketing
JUNE 15, 2011
[NEW ICF Whitepaper] Are You Game? The Future of Consumer Engagement in Healthcare
NOVEMBER 21, 2013
Featured SocialFish News Useful Data White Paper Download this new ICF International whitepaper —and put your gamification knowledge to the test. Examine examples of healthcare gaming, explore key market drivers, and predict gaming trends in achieving healthier populations. Gamification— an unlikely word that’s made its way to the forefront of the modern healthcare dialogue.
How To Post Effectively on Facebook
SEPTEMBER 23, 2010
Why You Need a Blog: Blogs Are The Websites of The Social Media World » How To Post Effectively on Facebook Posted by Tehneyat Waseem Sep 23rd, 2010 Tweet Vitrue released a white paper this month on the effectiveness on when to post links and updates on Facebook according to when users are online, and when these links will generate most feedback, likes and traffic to your website.
Growing your Email Subscriber List: Seven Tips (and Some Social Media)
Social Email Marketing
APRIL 21, 2011
How to Grow Your Base of Support Online
MAY 14, 2015
Read this white paper to discover how to engage nonprofit supporters in a committed, lasting online relationship. The white paper includes a checklist of best practices for developing online supporter relationships. Download the white paper to learn: The benefits of moving offline supporters online. FREE RESOURCE for ya! Brought to you by Salsa Labs.
Which is YOUR Content Marketing Goal?
JANUARY 8, 2014
He cleared his throat and proudly announced that he had completed 10 white papers, 2 blog posts per day, lots of presentations for slideshare.gosh the list went on.and on.and on. content marketing ceo white papers blog posts presentation + slideshare content marketing + goals So a little story about our favourite little worker.Bob. Fabulous Bob! His aim had been content.
Two important SocialFish announcements…
MARCH 31, 2011
Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! Featured SocialFish News White Paper Think TankTwo important SocialFish announcements for ya: 1. Click here to find out more. But don’t join yet – contact Maddie to get special free beta-tester access , only available until June 1. Thanks for your attention!
Efficiently creating and using customer cases and client references (without the BS)
Social Email Marketing
JUNE 27, 2011
Content marketing accessibility blog posts client references cornerstones of social media marketing credibility cross-selling customer cases distance face-to-face interactions J-P De Clerck PowerPoint presentations prospects sales collateral social media marketing testimonials up-selling white papers word of mouthWhile planning to purchase a certain product or service, people have always sought the advice from other people they trust or know. This is one of the reasons why companies make use of customer cases and client references.
Book Review: The B2B Social Media Book
SEPTEMBER 4, 2012
” eBooks and white papers are complementary. “Traditionally, white papers have been more academic in tone and style. Although an eBook may strive to educate on the same topic, it would do so in a more entertaining tone, accompanied by images to help illustrate its points…Go for the eBook instead of the white paper when talking to nontechnical audiences.”
By: Blogging, Content Marketing and Social Metrics: Ways to Improve Them « Marketers.BlogNotions - Thoughts from Industry Experts
JANUARY 14, 2014
The mentioned white paper provides some thoughts and ideas to improve your blogging and social media marketing efforts for each of the metrics. […] per metric. We added links and ideas to do […