Writtent Blog

DECEMBER 21, 2023

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” If you’ve got room to infuse humor or unusual concepts into your marketing, run with it. Actually, about 170,000 marketers and the number is growing daily.

B2B 93

B2B Strategy Tips Content 93

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 94

Analysis Report Examples Tools 94

Proactive Report

OCTOBER 24, 2011

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.).

Press Release 81

Press Release News Wireless Journal 81

Buffer Social

AUGUST 16, 2023

It demands careful planning, strategic thinking, innovative approaches, and a relentless drive to stand out in a competitive industry. I was eager to take on any client in any industry. This strategic thinking allowed us to tap into whole new pools of clients and larger markets. So let’s dive in. This choice paid off.

Strategy 74

Strategy Press Release Startup Reputation 74

Laurel Papworth

JANUARY 12, 2023

How can NFTs be used in Metaverse Marketing campaigns for Australian wine and spirits? LECTURE: Laurel Papworth Metaverse Marketing of Wine and Spirits in Australia. Top Shelf International Press Release on NFTs [link]. Mentioned: Australian Sports in the Metaverse Marketing campaigns [link]. Hello and welcome.

Campaign 59

Campaign Geotagging Marketing Press Release 59

The Realtime Report

AUGUST 29, 2022

Future Market Insights analysis has noted that the value of the AI market with respect to the media sector has an expected growth between 2022 and 2032 with a CAGR estimated at 26%. The Scale of Upcoming. Changes in the World of Media. In line with this the estimated revenue will reach over $13 billion by the end of 2022.

Upcoming 91

Upcoming Aggregator Press Release Banking 91

Janet Fouts

OCTOBER 2, 2013

And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. Most bloggers intimately know their market. Here’s the thing.

Advertising 182

Advertising Content Marketing Press Release 182

Idaconcpts

DECEMBER 15, 2010

If you want your online business to be successful then you need to actively market your business. An introductory marketing class will teach you that there are two basic options for marketing: push and pull. A smart online business marketing strategy is to use both types of marketing at the same time.

Press Release 151

Press Release Strategy Forums Marketing 151

Webbiquity SMM

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

DECEMBER 6, 2010

Both require relationships with influential people in one’s industry to be effective. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). Since many (most?)

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Let’s paint the landscape of the industry before diving into the statistics. Public relations through a new lens.

Statistics 108

Statistics Skills Analytics Press Release 108

Waxing UnLyrical

JULY 3, 2013

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Saying It Social

NOVEMBER 7, 2010

Cultivating your Social Media Marketing Garden. I received a question similar to this earlier today and I thought I’d share my response with everyone because I know this question is quite common surrounding the topic of social media marketing. Social media marketing is about forming, developing, and maintaining relationships.

Social Media 182

Social Media Marketing Press Release ROI 182

Oktopost

APRIL 11, 2022

Remember that even the best marketers can’t get everything right on their own—you need to learn from other businesses in order to fully optimize your tactics. ? Some brands are reluctant to invest too much into competitive analysis if they’re already happy with their digital marketing results. Competitive pricing strategies.

Analysis 118

Analysis Price Influencer Sentiment 118

Ari Herzog

MAY 13, 2010

I receive a lot of press releases by email — and unlike past actions of deleting them, I have lately replied to my senders and asked simple questions to enlightening responses. Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. I don’t see that in your email. AUSTIN, TX.,

Examples 122

Examples Press Release Marketing Study 122

Sprout Social

MARCH 9, 2023

In a world of information overload, corporate communications is your way to expand your reach and build your brand. There are two main aspects of internal communication: employee engagement and internal marketing. Unlike other functions of corporate communication, marketing and branding can be directly related to the company’s revenue.

Skills 113

Skills Template Templates Travel 113

Hootsuite

APRIL 26, 2023

It is an overarching piece of legislation relating to health information in the United States. The standards on disclosures of protected health information are particularly relevant. Healthcare clearinghouses, which process health information. What information is covered by HIPAA social media rules?

Social Media 93

Social Media Health Care Tips Policies 93

Proactive Report

JUNE 2, 2014

Although most PR pros are not SEO pros, we have realized that search is one of the big game changes in the news industry. There have been signs that Google is not too thrilled with press releases. has affected press release sites. Whether your news content ranks in search is important.

Press Release 98

Press Release SEO News Google 98

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. Marketers have to combine the online and offline effects of their strategies while staying online and completing everyday to-dos. Backing-up work with a plan.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Convince & Convert

APRIL 10, 2018

Social Media Examiner does this well by consistently sharing what attendees can expect at their annual Social Media Marketing World conference leading up to the event. Social Media Marketing World has a healthy mix of attendees and speakers consistently adding content before and during their event using the hashtag #SMMW.

Eventful 155

Eventful Social Media Conference Hashtag 155

Sprout Social

JANUARY 18, 2022

With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. This empowered the IU leadership team to develop an audience-informed response to the crisis within 24 hours of when the issue first emerged. Social media can move markets. GM’s Mary Barra.

Skills 128

Skills Sentiment Team Press Release 128

Writtent Blog

AUGUST 23, 2013

Interviewing experts in your industry is a fabulous way to add variety to your content marketing and get the powerful information and captivating stories your customers really want. Networking: If you don’t have a lot of experience with interviews, start with the people you already know or have networked with in your industry.

Content 99

Content Press Release Marketing Applications 99

Bill Hartzer

OCTOBER 8, 2014

Companies looking to hire an SEO firm would look at the list, thinking that those ranked number one on the list were truly the TOP SEOs in the industry. His posts have always been entertaining, and informative: April 2007: [link]. Search Engine Marketing Firms' And, in my opinion, deceptive. August 2008: [link].

Google 165

Google Press Release Domain Name Conference 165

Harp Interactive

NOVEMBER 9, 2009

But there is definite dearth of information on the actual process of writing: OK, so you have set up a Twitter account. Facebook updates, Blog posts, all provide social platforms for businesses to communicate with their customers in a more informal environment while effectively promoting their cause. Where do you get the ideas?

Platform 254

Platform Social Media Radian6 Press Release 254

Twist Image

DECEMBER 26, 2012

Think about Jessica Simpson's latest situation: she doesn't need a publicist to draft up a superfluous press release or run around getting her hair and make-up done to answer the television entertainment news programs. For brands and marketers, this means something completely different and interesting. press release.

Press Release 101

Press Release Training News Embedding 101

Myrland Marketing

JUNE 18, 2013

You could write press releases, but you couldn’t always count on the journalist or reporter delivering the information just as you wrote it, or giving you the credit you deserve. The state of their industry. WHAT IS CONTENT MARKETING? Content Marketing is your way of doing what we discussed above.

Content 82

Content Marketing Press Release Report 82

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. Both rightly deserve credit for increasing awareness industry-wide.

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

JANUARY 20, 2010

There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo. The reality is that the industry is being radically re-invented by new technology, and there are no easy answers out there. UPDATE: For those interested in more actual information, NYTco.

Press Release 126

Press Release Digg News SEO 126

Waxing UnLyrical

AUGUST 14, 2013

It’s altered how we function on a day-to-day basis: our productivity, interactions, and the way we get information. However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. What’s more, this solution allows for a variety of document manipulation activities that are perfect for press agents.

Repository 203

Repository Press Release Data Process 203

Twist Image

MAY 9, 2013

You have a marketing problem. Unfortunately, too many marketers think that they have a branding problem. Unfortunately, too many marketers think that they have a branding problem. Yes, marketing optimization has been on the brain lately. let''s fix our marketing? marketing optimization. press release.

Brands 108

Brands Press Release Findability YouTube 108

Convince & Convert

APRIL 10, 2018

Social Media Examiner does this well by consistently sharing what attendees can expect at their annual Social Media Marketing World conference leading up to the event. Social Media Marketing World has a healthy mix of attendees and speakers consistently adding content before and during their event using the hashtag #SMMW.

Eventful 107

Eventful Social Media Conference Hashtag 107

Sprout Social

FEBRUARY 25, 2019

It’s used by companies around the world to understand their customers better and inform their next marketing step. Facebook listening is taking all of the information you’re given on Facebook, like comments, recommendations and private messages, and identifying trends in them. And then informing the best department about it.

Facebook 94

Facebook Review Overview Press Release 94

Social Media Strategery

MAY 25, 2013

It’s graduation season and once again, the resume, internship, and informational interview requests are rolling in. You’ve just graduated with a degree in communications, advertising, PR, or marketing, and have joined the thousands of other grads in competition for hundreds of entry level jobs and internships.

Press Release 124

Press Release Tumblr Advertising LinkedIn 124

Bill Hartzer

AUGUST 16, 2010

If there is a news item in your industry that is important and people will talk about it, then immediately post it on your blog. I cannot tell you how many times I have benefited (right here with this blog ) from posting something that was newsworthy that people in my industry care about.

Press Release 143

Press Release Engineering News Social Bookmarking 143

SocialFish

MARCH 1, 2011

These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure! Facebook Page Redesign: Why Should Brand Marketers Care? Give New Life to Your Press Release (Deirdre Reid). Got marketing technologists? How to Humanize a Sketchy Industry (Jay Baer).

Case Study 170

Case Study Press Release Eventful Analysis 170