Buffer Social

NOVEMBER 7, 2017

So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts.

Study 111

Study Instagram Hashtag Research 111

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

The Realtime Report

JUNE 15, 2021

Here are ways to collect the feedback of your customers so you can improve your support: Conduct surveys to determine how current customers are feeling, how clients perceive customer service, and how satisfied customers are with the brand. You can tailor the survey questions to better match the data you gather.

Tips 103

Tips Survey FAQ Knowledge Base 103

BeingOptimist

JANUARY 14, 2022

A study by McKinsey and Company revealed that SaaS startups need over 20% growth every year to thrive. To rank well, ensure your content is in-depth, backed by case studies and research, and targets search intent. You can use in-application feedback, exit surveys, 1-on-1 interviews, and periodical surveys.

Startup 105

Startup Discount Price Survey 105

Myrland Marketing

APRIL 18, 2013

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. WHAT IS AN INVISIBLE USER?

Survey 74

Survey Social Media Wikipedia LinkedIn 74

Mindjumpers

DECEMBER 19, 2011

The survey findings: In order to dive deeper into this topic AYTM Market Research surveyed 2,000 internet users. Further, the infographic shows some interesting personalities of relatively the same age group, drawn on the basis of their social media behavior, concluding how can they work as influencers for brands.

Social Media 274

Social Media Brands Survey Influencer 274

For Real Social Workers

APRIL 14, 2022

The Harris Poll conducted a survey on behalf of The American Psychological Association in March 2022. Over 3000 Americans were surveyed regarding stress and the causes of stress. The survey determined the top sources of stress. The survey also determined that Americans were still experiencing negative effects of the Pandemic.

Survey 105

Survey Energy Privacy Press Release 105

Janet Fouts

SEPTEMBER 16, 2019

Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth? Neuroscientist Antonio Damasio studied individuals in the 1990’s who had specific brain lesions that limited their ability to connect emotionally. Why are consumers so unpredictable?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could.

Products 92

Products Team Focus Group Collaboration 92

Keyhole.co

JANUARY 20, 2024

In fact, surveys show that the majority of Facebook users follow at least six brands. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. Their Facebook group has 3.2 Their Facebook group has 3.2 A Facebook group essentially becomes free advertising.

Small Business 100

Small Business Engagement Strategy Facebook 100

Koka Sexton

DECEMBER 26, 2022

It also offers practical advice and case studies on how to effectively measure the effectiveness of behavioral science-based marketing campaigns. ” Behavioral science is the study of the complex relationships between human behavior and the environment. This can then be used to create more relevant and effective loyalty campaigns.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Janet Fouts

JULY 24, 2017

Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth? When Neuroscientist Antonio Damasio studied individuals in the 1990’s who had specific brain lesions that limited their ability to connect feelings to emotions. We “feel it in our gut”.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Bill Hartzer

DECEMBER 7, 2010

An annual marketing budget survey of business-to-business marketing trends released today is showing that marketing departments are going to increase their budget in Social Media and in Search Engine Marketing in 2011. The study was conducted jointly by Goldstein Group Communications and Hearst Business Media.

Engineering 108

Engineering Survey Social Media Marketing 108

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. Source: Facebook Groups. According to a Facebook study of 8,000 users, 69% of respondents said that directly messaging with a company helps them feel more confident about the brand. Platforms to use: Facebook Groups, Instagram Close Friends. Platform to watch: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Hootsuite

DECEMBER 20, 2019

Meanwhile, Facebook Groups are surging in popularity. Some social media networks tend to be popular with specific age groups. Facebook, on the other hand, has a fairly even spread of users across most age groups. Findings from a Pew Research Center survey show that 75% of women in the United States are on Facebook.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. The two groups of users – Baifumei and Grassroots. This group represents 50-75 million of China’s Internet users.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Techipedia: Tamar Weinberg

APRIL 7, 2014

A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Further surveys have shown that 80% of these e-patients would be interested in participating in a clinical trial. A whopping 85% of studies incur delays due to patient recruitment. Extended study periods.

Research 194

Research Pharmaceuticals Social Media Tools 194

Socialized

FEBRUARY 10, 2021

You might, for example, study administrative activities that are irritating to your brand as it introduces a product or service that attempts to simplify repetitive jobs during a working day. Using current studies on the subject or perform your own surveys to find your own platforms. Evaluate the content form and venue.

Questions 130

Questions Social Media Social Networking Metrics 130

Hootsuite

OCTOBER 21, 2020

Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Our new research reveals it’s time to rethink this assumption.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

MARCH 19, 2024

A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI. Consider a new healthy snack brand, analyzing thousands of consumer surveys and open-ended responses about snack preferences and brand recognition.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Social Media Strategies Summit

APRIL 22, 2019

The move to Private Groups. Groups took off in 2018 as a way for brands to connect directly with fans without the algorithm affecting their posts. As of 2018, Facebook reported that 200 million people are members of ‘meaningful’ Facebook Groups. TRUST will be a key issue for consumers.

Trends 143

Trends Social Media Instagram Influencer 143

Ignite Social Media

AUGUST 31, 2021

A survey last year revealed that 82.76 % of shoppers say they would rather support a local business than a large corporation. According to a study , small businesses reply more than their larger counterparts. The data backs up this trend as well. Followers are only increasingly caring about what a brand stands for in this day and age.

Trends 184

Trends Organization Social Media Travel 184

Social Media Marketing

MAY 16, 2017

“Marketing Research”-Yes, the answer is detailed market research and complete study about the customer behavior. Step No: 3 Regular Customer Surveys With the simple tools such as Survey Gizmo or Survey Monkey , you can easily create a question bank with tons of questions designed for the quick customer analysis.

Marketing 103

Marketing Survey Banking Research 103

Ignite Social Media

MARCH 16, 2018

In a study conducted by the NORC Center for Public Affairs Research, teens were surveyed about their usage patterns on social media. With an improved targeting strategy and a presence on multiple platforms, reaching the under 25 group will not be a problem. If this seems like a challenge, Ignite Social Media can help.

Facebook 119

Facebook Survey Patterns Instagram 119

Buffer Social

JANUARY 15, 2024

According to one study, it also costs over $50 billion annually due to wasted resources alone.   To really get to know your customers, Short suggests that brands "survey them. But what makes B2B content good ? Tough question. " Short thinks brands need to spend more time and resources understanding their audience. 

B2B 95

B2B Content Syndication SEO 95

Social Media Strategies Summit

NOVEMBER 7, 2018

Houseparty is a live group video chat platform that allows you to connect with contacts saved in your phone via group video chat. Users can message individual friends as well as groups on Kik. Kik tracks it’s 300 million users by IP address and age, so targeting by location and age group is easy for marketers.

Platform 272

Platform Social Media Influencer Trends 272

Hootsuite

JULY 12, 2022

And Twitter is a group of raccoons fighting behind an Arby’s. (In Be conversational—whether that’s the energy of a serious convo or a group chat with your BFFs. They led with this awkwardly-worded pitch: “Intelligent survey software for serious primates of all species.” LinkedIn is an office party with all your colleagues.

Brands 114

Brands HootSuite Module Meme 114

Convince & Convert

JULY 2, 2014

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand.

Brands 161

Brands Case Study Survey Organization 161

Ignite Social Media

JANUARY 10, 2018

In a survey conducted by Edison research, it was found that the average US mother spends approximately 3.5 1 Not only are mothers creating these accounts, but they are actively using them with over 60% of surveyed mothers saying they check their social media accounts at least once a day. hours using the internet per day.

Social Media 113

Social Media How To Survey Social Networking 113

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. We got to the heart of three critical areas, which we’ll share in this post.

Marketing 144

Marketing Committee Health Care Organization 144

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

B2B 148

B2B LinkedIn Tips Marketing 148

Convince & Convert

JULY 1, 2014

ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. Please share in the comments!

Case Study 165

Case Study Brands B2B Marketing 165

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. A study from PwC revealed that Millennial and Gen Z-aged customers are significantly more likely to consider environmental, social, and governance issues when deciding whether to trust companies. No doubt Clinique is well aware of this.

Examples 177

Examples Brands Avatar Authentication 177

Convince & Convert

DECEMBER 9, 2015

Sponsored Social pioneer IZEA commissions an annual study to uncover insights on the knowledge, experience, and overall sentiment of marketers and creators around Sponsored Social, as well as their input on budgets, price perceptions, and FTC compliance. The study distributed an online survey to a nationally-representative U.S.

Sample 60

Sample Samples Survey Study 60

Buffer Social

DECEMBER 19, 2016

Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. If any of these studies inspired you with more ideas to experiment with, I’d love to hear from you! Surveying 1,520 U.S. 79% of U.S.

Study 40

Study Social Media Marketing Research 40

Mindjumpers

AUGUST 23, 2018

This could be surveys, interviews or focus groups. Some examples from a recent study in a university being, 90% of professors saying they work harder than average and 44% of students reporting they had donated to the university in the past year when in reality it was 28%.

Focus Group 100

Focus Group Curation Data Survey 100