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67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports.

Mobile 186
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I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts.

Study 111
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27 Top Facebook Demographics that Matter to Social Media Marketers

Hootsuite

Meanwhile, Facebook Groups are surging in popularity. Some social media networks tend to be popular with specific age groups. Facebook, on the other hand, has a fairly even spread of users across most age groups. Findings from a Pew Research Center survey show that 75% of women in the United States are on Facebook.

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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

Houseparty is a live group video chat platform that allows you to connect with contacts saved in your phone via group video chat. Kik, a cross-platform mobile messaging app. Kik is a cross-platform mobile application used for instant messaging. Users can message individual friends as well as groups on Kik.

Platform 271
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The Top 9 Social Media Trends of 2019

Social Media Strategies Summit

According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. By 2021, Instagram reports that mobile video will account for 78% of total mobile data traffic. By 2021, Instagram reports that mobile video will account for 78% of total mobile data traffic.

Trends 142
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China: The State of Social Media

Mindjumpers

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. The two groups of users – Baifumei and Grassroots. This group represents 50-75 million of China’s Internet users.

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How AI insights improve decision making

Sprout Social

A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI. Consider a new healthy snack brand, analyzing thousands of consumer surveys and open-ended responses about snack preferences and brand recognition.

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