Sherrilynne Starkie

DECEMBER 22, 2013

Each week, we highlighted a new survey, report or study to help readers gain the insight they need to make the smart decisions necessary to meet their own goals and objectives. Related posts: Study shows social media drives sales. Presents (Photo credit: Wysz). Social media for health. User focus. Marketing integration.

Trends 276

Trends Survey Study Metrics 276

Buffer Social

NOVEMBER 7, 2017

So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts.

Study 111

Study Instagram Hashtag Research 111

The Realtime Report

AUGUST 16, 2012

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. There were realtime web scoreboards for all 302 events, and realtime results and live torch relay tracking on the mobile apps. million tweets for 204 teams on desktop and mobile.

Mobile 182

Mobile Foursquare Tumblr Facebook 182

The Realtime Report

FEBRUARY 28, 2014

The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. Even more interesting: the study found that the most popular smartphone activities vary by gender and geographic location. The survey also asked about security concerns. social media (46%).

Statistics 178

Statistics Mobile Survey Activities 178

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. This includes both mobile-friendly websites and mobile apps. Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect.

B2B 40

B2B Mobile Tips SMS 40

Sprout Social

MARCH 19, 2024

A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI. For example, a mobile carrier can utilize AI-driven sentiment analysis to tackle customer churn by integrating text analytics with their call center software.

Sentiment 110

Sentiment Banking Patterns Hotels 110

Proactive Report

MAY 7, 2018

A new study from Learning House revealed that about half the US. In 70 percent of the companies surveyed there are more than 500 jobs that are not filled, due to unqualified applicants. Mobile Development. Human Resources leaders don’t think college prepares young people for work. Software Revision Control Systems.

Skills 40

Skills Study Applications Analytics 40

The Realtime Report

MARCH 31, 2021

Many teams now complete a quick health survey via a mobile app on their way into the office so that they can be effectively screened before arrival. According to an Adobe Voice Survey, 86% of people said that voice tech would make the office more sanitary, while 77% expected to use this tech more frequently in the next year.

Trends 91

Trends Real Estate Survey Conference 91

The Realtime Report

APRIL 11, 2014

This was the first time in the survey’s history that Instagram outranked Facebook and Twitter as the most important social network for this demographic. One year ago, Facebook was the preferred social network for teens, listed as the most important social platform by 33% of those surveyed. Around 5,000 teens (average age: 16.4)

Social Networking 189

Social Networking Instagram Tumblr Facebook 189

Hootsuite

DECEMBER 20, 2019

Findings from a Pew Research Center survey show that 75% of women in the United States are on Facebook. A recent study by Facebook researchers set out to understand the negative effects of social media and inform the design of supportive tools. Not all users are given a designation, but a recent survey in the U.S. In the U.S.,

Social Media 111

Social Media Facebook Marketing HootSuite 111

The Realtime Report

DECEMBER 18, 2013

Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. Last Friday, the technology debuted in 254 Apple stores in the U.S.

Apple 149

Apple GPS Retail Wireless 149

The Realtime Report

NOVEMBER 12, 2021

Studies show that you have a maximum of 15 seconds to capture people’s attention to keep them on your page once they click on your website, email, or landing page. However, it is best to focus on UX for mobile equally. If a website visitor using mobile visits your site and the page doesn’t load properly or fit the screen, they leave.

Marketing 91

Marketing Startup SEO Applications 91

Small Business Mavericks

SEPTEMBER 23, 2014

Search Engine Land looked at a recent study surveying 8,000 US adults by phone or online and as you’d expect, you have to know your customers in order to optimize your marketing. Since mobile users are more likely to follow through with a purchase, have the tools in place to capture and convert transactions.

Strategy 107

Strategy Marketing Mobile Study 107

Buffer Social

JANUARY 25, 2018

Social media is going mobile. If you prefer to read a slide deck, here’s the full slide deck: This report wouldn’t have been possible without the amazing studies, research, and data available. Social media is going mobile. Facebook studied the behavior of 100 people while they were watching TV at home.

Social Media 111

Social Media Trends Report Survey 111

The Realtime Report

JULY 23, 2012

According to a study by by Shelia Cotton, a sociologist at the University of Alabama, Internet and social media users over the age of 50 may reduce their chances of suffering from depression by one-third compared to those who do not participate in social media. Cotton’s analysis include 8,000 men and women over the age of 50.

Activities 192

Activities Social Media Journal Study 192

Social Media Strategies Summit

APRIL 22, 2019

According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. By 2021, Instagram reports that mobile video will account for 78% of total mobile data traffic. By 2021, Instagram reports that mobile video will account for 78% of total mobile data traffic.

Trends 143

Trends Social Media Instagram Influencer 143

Social Media Strategies Summit

NOVEMBER 7, 2018

Kik, a cross-platform mobile messaging app. Kik is a cross-platform mobile application used for instant messaging. Users can make money (Kik has its own cryptocurrency called Kin) by taking brand surveys, sharing content or other activities on the platform. Benefit from in-person social media strategy workshops and case studies.

Platform 272

Platform Social Media Influencer Trends 272

The Realtime Report

DECEMBER 28, 2012

Those who share product information on social media are most likely to do so on Facebook, according to a recently released study by 8thBridge. The survey asked Facebook users whether they share info about products on social media, and what (if anything) motivates them to do so. The results are from an 8thBridge survey of 1,819 U.S.

Social Networking 180

Social Networking Products Posterous Tumblr 180

SocMed Sean

JUNE 23, 2017

Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption! Mobile is the new normal, and businesses are striving to follow this direction so as not to lose the race of winning customers. This expectation holds true for mobile apps, as well. One other thing to mention.

Organization 182

Organization Mobile SEO Apple 182

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. They prefer services that have a good mobile interface, services like Sina Weibo & Weixin (WeChat). They only speak Chinese.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Adam Sherk

MARCH 19, 2013

Mobile Creates Additional News Consumption. One encouraging aspect of the study is that as mobile news consumption grows it is not at the expense of other channels. Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter. Social Sharing: The New Coffee Table Magazine Spread.

News 128

News Mobile Survey Study 128

Techipedia: Tamar Weinberg

APRIL 7, 2014

A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Further surveys have shown that 80% of these e-patients would be interested in participating in a clinical trial. A whopping 85% of studies incur delays due to patient recruitment. Extended study periods.

Research 194

Research Pharmaceuticals Social Media Tools 194

Ignite Social Media

JANUARY 10, 2018

In a survey conducted by Edison research, it was found that the average US mother spends approximately 3.5 1 Due to its portability and ease of use, 90% of mothers use mobile devices to access the internet and social media. In a survey conducted by Edison research, it was found that the average US mother spends approximately 3.5

Social Media 113

Social Media How To Survey Research 113

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 103

Sentiment Analysis Patterns Price 103

Twist Image

OCTOBER 23, 2017

We often talk about kids and their mobile devices. Check this out : "On a daily basis, children under the age of eight now spend an average of 48 minutes with mobile devices, according to a new survey. 42% of children have their own tablet device - up from 7% four years ago, and less than 1% in 2011 according to the study."

Mobile 73

Mobile Apple Survey Data 73

The Realtime Report

MARCH 25, 2014

Released today, the study found that average website satisfaction is 78.2 Are you surprised that social media websites ranked so low among the industries surveyed? Twitter Users Log In Via Mobile, #RLTM Scoreboard Smartphones Surpass TV in Time Spent with Media. Social Media 68.

Sites 177

Sites Social Media Insurance Airlines 177

Small Business Mavericks

JUNE 12, 2014

Millennials are the focus of the study in the article, but we all know non-millennials who have changed their expectations because they have gotten used to using mobile technology. Emails are apt to be read the same day they were sent — how do your emails look on a mobile device? chat) — does your company do that?

Marketing 87

Marketing Mobile Small Business Survey 87

Convince & Convert

DECEMBER 29, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). This is of course substantially more diverse than the population overall, and markedly more diverse than Facebook.

Social Media 166

Social Media MySpace Statistics Social Networking 166

Mindjumpers

JANUARY 3, 2011

At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. The study determined that consumers use a mixture of digital and new media to interact with brands and companies. And they do play hard to get!

Loyalty 205

Loyalty Social Media Study Social Networking 205

Convince & Convert

MAY 27, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). This is of course substantially more diverse than the population overall, and markedly more diverse than Facebook.

Social Media 166

Social Media MySpace Statistics Social Networking 166

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

B2B 148

B2B LinkedIn Tips Marketing 148

Hootsuite

APRIL 12, 2021

Send out an employee survey. Hootsuite surveyed employees and learned that different teams wanted different social resources. Using company swag is one of the most common forms of “nonverbal advocacy behavior,” according to a recent study. 6 quick tips for creating an employee engagement social media strategy.

Engagement 139

Engagement Social Media Strategy Tools 139

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University.

Analytics 45

Analytics Survey Mobile Study 45

Sprout Social

AUGUST 1, 2019

Reviews have only become more accessible with the proliferation of mobile apps and the addition of readily visible ratings in search results. According to BrightLocal’s Local Consumer Review Survey in 2018, 86% of consumers read reviews for local businesses. But what do people think about these reviews? They react with their wallets.

Review 101

Review Strategy Hotels Survey 101

Socialmedia.biz

JUNE 23, 2018

New studies indicate that people are feeling lonelier than ever before and social media may be the cause. Studies Hint at a Larger Problem. Here in the United States, a recent study sought to examine the feelings of loneliness among Americans. In their research, Clark’s team surveyed Duke freshman and seniors.

Social Media 67

Social Media Notification Study Skills 67

Convince & Convert

DECEMBER 9, 2010

Speaking of email, some businesses believe almost all of their subscribers are looking at their email via a mobile device. In a fascinating new research report from eROI , surveyed companies estimated that mobile email viewing ranged from 2% to 50% of subscribers. The second is the fallacy of the case study.

CoTweet 115

CoTweet CoTweet Mobile B2B 115