Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. What can other comic franchises teach us about content marketing? Or that I’ve never really outgrown comics and cartoons.

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Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” Facebook, LinkedIn, Quora, Medium … the list goes on. LinkedIn, Facebook, etc., Twitter Facebook Google+ LinkedIn Is it Shortsighted Not to Host Your Own Blog?

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Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

AUGUST 28, 2018

This may be a group or organization proliferating the problem – or even the problem itself. You can read more of her musings at elenabosch.com and then connect with her on LinkedIn or Twitter. As for your protagonist, this key character may be introduced to readers more subtly. Don’t get trapped badgering the protagonist, however.

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Press Release Case Study Curation Consultant 262

Waxing UnLyrical

MAY 23, 2019

Facebook and LinkedIn groups are wonderful for keeping in touch during “off” times. They formed a top volunteer group, the “Key Limers,” who meet in a #LimeMeetup socially to attend all kinds of arts events in the city and personalized events in members’ homes. Connect with her on LinkedIn.

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Ensembli Training Eventful Communities 149

Waxing UnLyrical

AUGUST 5, 2015

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. There may even be peer groups that are more prone to use Snapchat than others. Texting and emailing are dinosaurs to them.

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Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C3 (Content) Weidert Group Case Study: Fisher Tank Company. C6 (Collaboration) Case Study: How to Grow Your LinkedIn Group Beyond 50k+ Members [Case Study]. ” The Link Humans case study.

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Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. There are many different methods, templates and tools in the marketing and public relations worlds which will get you started with planning in order to develop communications strategies. Connect with her on LinkedIn. The post I Need to Develop a Strategy.

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Waxing UnLyrical

APRIL 5, 2013

Anti militia demonstrations in the city have also helped to embolden the Government in its dealings with armed groups. There have been a number of tenders [Ed: basically RFPs] for integrated marketing communications services to which we have responded. None of them seem to be visibly armed. That, in itself, has been a challenge.

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Waxing UnLyrical

DECEMBER 13, 2018

Kathy Vaské is a Digital Marketing Strategist and Owner of Vaské Marketing Group. For over 20 years Kathy has led the marketing departments for corporate, mid-size and small businesses. Today, she is setting a new standard for delivering high-ROI consistency in marketing.

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Strategy Energy Small Business System 175

Waxing UnLyrical

JULY 1, 2017

Since my own trainer has just announced boxing classes (he does small group High Intensity Interval Training classes that are fab), I’m signing up with him. Twitter Facebook Google+ LinkedIn Smart Social Selling Lessons From My First Kickboxing Class. But it was a really good workout. So you know what happened next?

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Waxing UnLyrical

FEBRUARY 2, 2017

While in Kolkata, I had occasion to pass by one of the city’s first malls, Vardaan Market. What was even more fun to watch was the second group of people: those who tried to go down the escalator. The memory of those two groups of escalator riders never fails to bring a smile to my face. Or, more appropriately, ride up it.

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Waxing UnLyrical

SEPTEMBER 4, 2013

The use of anthropomorphism in brand identity and marketing, whether to describe consumer characteristics (e.g. What group did I belong to? I can find examples of each group in my own feed. But which group do you most fit into? They are adept at both solitary life and living in huge groups. Charm of Finches.

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Twitter Groups Groups Feed 202

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming.

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Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. A recent study by the University of Edinburgh determined that users with high numbers of “friends” were distressed about Facebook for fear of offending one of their social groups by appeasing another.

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Content Study Flickr Advertising 256

Waxing UnLyrical

AUGUST 16, 2012

A contest that pits two groups head to head in direct social media feud? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They came into the tournament with a fairly robust Facebook page , a Twitter feed with good momentum, and a new but fast evolving LinkedIn profile.

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Waxing UnLyrical

AUGUST 20, 2014

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Heidi Sullivan. Change in reputation?

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Waxing UnLyrical

FEBRUARY 5, 2014

Having persuaded Rod, Pete moved on to the larger market. Pete and Rod created packaging for the product and took an internet marketing approach. After auditing a class on internet marketing, they paid the professor of their course to create a website for them. Pete: People loved it, and so did their dogs.

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Startup Class Eventful Retail 237

Waxing UnLyrical

JUNE 4, 2019

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. More than any age group, 89% of Millennials plan travel activities based on content posted by their peers online #measurepr. To learn more about Danielle, connect with her on LinkedIn or Twitter.

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Waxing UnLyrical

MARCH 21, 2013

We participate in LinkedIn groups. Certainly, this is how many of us market our services. Twitter Facebook Google+ LinkedIn If You Pick My Brain, I’ll Have a Hole In My Head. We comment and share on Google+. We speak at conferences (sometimes even if we’re not paid for our time). We answer questions on Quora.

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Waxing UnLyrical

OCTOBER 5, 2011

Whether it’s marketing or public relations, I often have people tell me: “It’s different for me. Individuals who very well may be on LinkedIn, Facebook, and Twitter. Find creative ways to reach both groups of people. Guest post by Ken Mueller. I’m in B2B, not B2C. Social Media won’t work for me.”. To that I say, “Poppycock!

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Waxing UnLyrical

NOVEMBER 14, 2016

The insurance company in the contest gives $1 million dollars to a group of lucky winners, whose task is to simply retweet Esurance’s page on Twitter. ” I think the Esurance marketing team did a great job in attracting people to sign up for their contest. It is ingenious in its very simplicity. So lasagna, lasagna, lasagna!

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Waxing UnLyrical

JUNE 10, 2015

This alone can give you an advantage; according to Altimeter, 70% of marketers have not yet developed a consistent content strategy. For instance, a pet grooming website might define their market as “pet owners.” ” However, this is a diverse group – far too diverse for writing targeted copy.

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Waxing UnLyrical

AUGUST 20, 2014

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Heidi Sullivan. Change in reputation?

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Metrics Consultant Eventful Reputation 114

Waxing UnLyrical

OCTOBER 21, 2016

22 , 5-7 pm, Duncan Alney of Firebelly Marketing & I of Shonali Burke Consulting are co-hosting a private event at Duncan’s beautiful home in Indianapolis. RSVP in the Social PR Posse group (if you’re not already part of the group, just request to join and I’ll approve you). 2:45-3:45 pm, White River H.

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Waxing UnLyrical

MAY 2, 2016

An elite group of Social PR pros found out last year, when I first launched my premiere online course. Why: “Think about your niche market, whether it’s natural food, entertainment or tech, and how you can build your own personal brand within your industry,” says Mercy Chikowore in this still relevant post.

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Waxing UnLyrical

FEBRUARY 25, 2013

Richard Bagnall , one of the founders of Metrica, which is now part of the Gorkana Group, was our special guest. It’s important to have a consistent global approach but respect needs of local markets which run at different speeds. Twitter Facebook Google+ LinkedIn Share This: a Recap of #measurePR with Richard Bagnall (Pt.

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Waxing UnLyrical

JULY 15, 2015

A few years back, there were communicators who were so focused on the present, they weren’t heeding those speaking about the importance of communications measurement, the impact of mobile communications and mobile marketing, or the value of creating content that consumers wished to upload and share. See What Comes After What Comes Next.

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Waxing UnLyrical

NOVEMBER 7, 2014

If not, you can draft and field a perception survey, which you can ask your client to send to a specific group of recipients, asking them to complete it anonymously. Twitter Facebook Google+ LinkedIn Three Keys to Blueprinting Your Social PR Strategy. How do they feature in relevant conversations… if at all?

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Strategy Consultant Research Organization 243

Waxing UnLyrical

MARCH 2, 2017

All from “online marketers” who I know many of my peers in the industry scoff at. I know there are people in my peer group who think I’m completely full of it every time I announce a new training, or new program (like The Social PR Apprentice™ , which I literally launched this past weekend).

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Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. Including rent, utilities, payroll, marketing, insurance, etc., David Klein is a San Francisco-based marketing executive who focuses on technologies that empower people and businesses. Guest Post by David Klein.

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Cost Insurance Project Team 100

Waxing UnLyrical

NOVEMBER 11, 2015

I’m also learning through active participation both as a participant and as a presenter in programs offered by the Public Relations Society of America and its many local chapters, the Publicity Club of New England , the American Marketing Association , and on and on. Sure, we have fun (or at least I do) in the classes.

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Waxing UnLyrical

JUNE 19, 2013

Author information Conway Wigg Digital Strategist at BPC Conway Wigg is a digital strategist at BPC, Malta’s leading communications agency and a senior manager at Arabicomm, a full service media and marketing agency operating in North Africa which is part-owned by BPC. His client experience includes HSBC, Vodafone, Emirates and Kellogg’s.

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Construction News Company LinkedIn 182

Waxing UnLyrical

MAY 1, 2013

My friend is the wondrously talented Ann Bevans of Bevans Group, LLC. Twitter Facebook Google+ LinkedIn We Make Our Own Fairy Dust. Business Marketing Shonali Burke Women''s Issues ann bevans business development fairy dust international workers day may day sales' It’s been a banner week!”

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Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. The result: PR is poorly integrated with the rest of marketing. Do media impressions have a loftier purpose than advertising or marketing? Many don’t understand PR or its value.

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Waxing UnLyrical

APRIL 18, 2013

at SMMWorld: “At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ – or, maybe, during them – you have to find time to chat one-on-one, or in small groups. Marketing 101: Surviving Social Slam.

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Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. Now for ME LinkedIn is strictly business. They just a ssume they need a Facebook page and a Twitter page and a LinkedIn group. Engagement" is overrated. but "why?".

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Waxing UnLyrical

APRIL 11, 2016

If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. Next week will see the monthly #measurePR Twitter chat (April 14, 12-1 pm ET), where we’ll welcome four heavy-hitting influencers to talk about measuring influencer marketing and more. ” 3.

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