Jeff Esposito

NOVEMBER 10, 2010

The first is immediately getting off the ride where you can purchase a picture of your group followed up by exiting through the gift shop. Now I was with a group of three other adults so we didn’t buy anything, but we sure as hell played around with things. Disclosure: I love gift shops). End on a high-note.

Discount 48

Discount Groups Groups Hosting 48

Jeff Esposito

OCTOBER 22, 2012

When I started working on a plan for adding a group to work on social support, I did a lot of research. This included talking to friends, reading blogs and reading white papers. I also asked Wiley if they could send me a review copy of Frank Eliason’s @Your Service. .

Review 37

Review Video Team Groups 37

Jeff Esposito

SEPTEMBER 5, 2012

To kick off this year’s NFL season, I am going to continue with last year’s tradition of using social media to predict this year’s weekly winners ( click here for full methodology) against a group of friends who will use their own methodology to predict the weekly winners.

Social Media 42

Social Media Social CRM Groups Groups 42

Jeff Esposito

OCTOBER 15, 2012

As the group went around the table a lot of brands were thrown out there (Nike, Converse, Harley Davidson, and Dodge). Last week I attended an off-site meeting for work. At the beginning of the meeting, we were given the ice-breaker question If you were a brand, which one would you be? When it came to me, I blurted out Sesame Street.

Brands 47

Brands Exercises Meeting Groups 47

Jeff Esposito

OCTOBER 5, 2012

Is Facebook Sharing Updates From Secret Groups? Business Travel is Better With Your Spouse – do you travel a lot for work? Ever wish you had your significant other with you? Well here are some reasons you might want to bring them along. Some interesting tidbits in here on some privacy within Facebook (yes, it exists).

Travel 38

Travel Klout Privacy Groups 38

Jeff Esposito

AUGUST 29, 2011

For this year’s South by Southwest conference , I have gathered a group of friends who are passionate about the topic including Eric Berto , Rebecca Denison and Erin Korogodsky. Many people say that it can’t be done or that only unicorn and rainbow numbers can be measured. To that I say bullshit.

Social Media 40

Social Media Conference Cost Groups 40

Jeff Esposito

AUGUST 3, 2012

If your company has different groups of fans with separate messaging needs, you are in luck. Facebook to introduce additional targeting for page posts – have you ever wished that you could send a page update to a. subsection of your fan base? I know I have.

Guidelines 40

Guidelines Issues Groups Groups 40

Jeff Esposito

FEBRUARY 12, 2011

Its interesting to see how groups of people are interconnected. Over the past few days I have been playing with LinkedIn Labs Maps feature to look at how my network is connected. Have you tried this tool out? Can you find yourself on this map? If we’re not connected, feel free to join my network.

LinkedIn 28

LinkedIn Groups Groups Features 28

Jeff Esposito

FEBRUARY 6, 2013

While I have never seen this done before, I think a small business owner could leverage Path for an exclusive club or discount group for their top 150 customers. Users typically are picky about who they connect with and limit their fringe-friends. They can also trim the network to rotate customers on a given interval as well.

Small Business 54

Small Business Social Networking MySpace Discount 54

Jeff Esposito

NOVEMBER 29, 2010

Last week I was in an interesting debate in a Facebook group on social media purists. After going back and forth, I was kind of tired of typing on my computer and Droid so I decided to record a quick video.

Social Media 33

Social Media Conversation Groups Groups 33

Jeff Esposito

FEBRUARY 27, 2013

Last week a good friend posed a question in a social group about a company not getting back to her after tweeting to them about a duplicate charge. The expectations I am thinking about center around how many think companies should bend over backwards for a customer just because they Tweet.

Social CRM 42

Social CRM Klout Case Study Social Media 42

Jeff Esposito

DECEMBER 10, 2012

For me, getting beat up for a few years and falling in-line with group think had me in a rut. From a selfish perspective, I have also been reflecting on myself a bit over the past month plus and have realized that I have fallen into a similar and scary place.

Project 46

Project Meeting Issues Groups 46

Jeff Esposito

MAY 2, 2011

Unlike many reports that focus on one network and give some interesting stats, this study takes a look at four major social groups surveying companies across four geographical regions – USA, Europe, Asia-Pacific and Latin America. One paper that I recently read was Burson-Marsteller’ s The Global Social Media Check-up 2011.

Social Media 41

Social Media Sample Samples Survey 41

Jeff Esposito

JULY 18, 2012

Unsurprisingly the usage in this group was quite low: 3.8% Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something , we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. of Fortune 500 CEOs use Twitter. of these CEOs are on Facebook. contribute to blogs.

Social Media 48

Social Media Report Consultant Skills 48

Jeff Esposito

DECEMBER 3, 2012

A public outcry over the removal of Gilda Radner’s name from the iconic cancer support group has turned into a public relations and branding case study of ‘what not to do.’. This is a guest post from Elissa Freeman.

Case Study 54

Case Study Organization Reputation Communities 54

Jeff Esposito

APRIL 1, 2013

So to me, community can happen anywhere from a corner sandlot to a Facebook group or weekly Twitter chat or Subreddit on kittens. I define community as a place where people with a shared interest or common goal corrugate and discuss it. Humans are a curious species that will find places to connect.

Communities 42

Communities Jive Lithium Real Estate 42

Jeff Esposito

NOVEMBER 3, 2011

Image - Chrysler-Group. If you’d like to try your luck against the social picks, I invite you to join the ESPN Pick ‘em league where Mike Schaffer is currently leading the pack with an 80-36 mark. Winner takes home a $25 Amazon gift card.

Social Media 34

Social Media Metrics Team Groups 34

Jeff Esposito

SEPTEMBER 19, 2011

Not only does the platform allow for commenting in real time (think streaming group chat) but it also offers multiple options for users to log in for commenting. Below are six that I’ve found extremely useful and I’d suggest you check them out and install them onto your blog.

WordPress 44

WordPress Sites Postrank Wikipedia 44

Jeff Esposito

DECEMBER 1, 2010

I made this video after reading a group of posts, including one from my friend Danny Brown on his post titled Everyone is Someone’s Child (I suggest reading). After all the root of social media is social and many folks are all about making the web a more open place.

Social Media 30

Social Media Groups Groups Industry 30

Jeff Esposito

JULY 23, 2012

Another group that can fall into the ostrich trap are support pros. These pros also won’t settle for marketers getting their hands on social media for marketing, because many communications pros like to puff out their chests and claim that the ownership of social is something that should fall into their hands and their hands alone.

Social Media 47

Social Media Policies Authentication Team 47

Jeff Esposito

NOVEMBER 26, 2012

I see this as a place to keep in touch with everyone and really dig the private groups feature. .” A lot of interesting (politest word I could think of here) things are posted on Facebook. Some make you cringe; others make you laugh while others make you want to cry. Foursquare – I love this network.

Social Networking 47

Social Networking Foursquare Privacy Travel 47

Jeff Esposito

SEPTEMBER 8, 2011

Before I get into the results for this week, I would like to invite you to test your picks against the formula that I listed above in my ESPN group. *In the case of a tie, the winner is decided by the team with the larger difference between positive and negative mentions.

Lithium 43

Lithium Sentiment Team Conversation 43

Jeff Esposito

MARCH 25, 2015

The hub’s Community features a catalog of Content Creators, Brands and Groups. Creators publish original news, blogs, updates, photos, videos and audio (soon) — or Sparks. The social content hub. Sparks are published by anyone with great original content.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

SEPTEMBER 24, 2010

The whole thing has been eye opening as I never realized how many grown men still shower with gym shorts on in a group shower – kind of odd to me. The numbers are from a research study that was done with Vistaprint customers and 46% of the surveyed group says that they use the medium. How was all of your week?

Survey 23

Survey Groups Groups Price 23

Jeff Esposito

MARCH 25, 2015

The hub’s Community features a catalog of Content Creators, Brands and Groups. Creators publish original news, blogs, updates, photos, videos and audio (soon) — or Sparks. The social content hub. Sparks are published by anyone with great original content.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

OCTOBER 13, 2011

The reason I see this as is that social is just not profitable for many companies and the group of folks complaining will barely give their brand a paper cut. I guess this guy shows the need for Chris Brogan’s new G+ for business book coming out. While I agree with his rationale, I am not surprised at the 70 percent figure. Is it wrong?

Google 31

Google Social Media Engineering Groups 31

Jeff Esposito

DECEMBER 24, 2010

Twitter as a tool for relationship marketing – I saw this link in a Facebook group from Antonia Harler and wanted to check it out as it was a glimpse into a thesis for her university studies. While the post just scratches the surface of the data, I am hooked and would like to see more.

Statistics 29

Statistics Study Groups Groups 29

Jeff Esposito

JANUARY 20, 2011

What is not fiction is HAPPO a great group of folks looking to help PR folks find employers, for more information, visit the site here. Disclaimer – this post is a pure work of fiction and does not represent any job that has a salary attached to it. Kris Kringle, AKA Santa Claus is a fictional character as well.

Travel 24

Travel Hashtag Communities Blogger 24

Jeff Esposito

MAY 6, 2011

No One “Consumes” Social Media – This post from Geoff Livingston touches on the common misnomer that is put out there among market research groups – media consumption. If you are like me and negligent on your LinkedIn account you should check out this post from Bob Cargill on the recommendations feature. What say you?

Authentication 36

Authentication LinkedIn Conference Social Media 36

Jeff Esposito

JULY 21, 2010

This group would be the official welcoming committee for opposing players coming into the Q. link] Another group has formed “The Official Miami Boycott Bargain&# – a way to suppor the Cavs, support local businesses while at the same time pay no attention to LBJ when he returns.

Jive 30

Jive Forums Committee Survey 30

Jeff Esposito

SEPTEMBER 1, 2010

Given the audience’s pension to blog and to rate and review companies and products, this is a perfect group to pool for product reviews or a refer-a-friend or loyalty program. On the flip side, if you anger this group be ready to hear about it in your Google Alerts.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

JANUARY 8, 2014

or updates from professional groups and companies that I love (Under Armour, Samuel Adams and Jimmy Fund) in my feed. For me, it is relevance – I would rather see a former coworker in Baltimore or Long Island who has a real life update (wedding, kids, coming out, etc.)

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

OCTOBER 7, 2010

Douglas Britt is the “Society/ visual arts writer&# for the Houston Chronicle andhe sent out a 15-point email to “every gallerist/cultural group in Houston,&# according to this Gawker article. I didn’t think too much of it at the time, but it all came back when this gem popped up on Gawker – the skies parted and angels sang.

Press Release 36

Press Release How To Eventful Resources 36

Jeff Esposito

AUGUST 19, 2010

I’ll be on a panel with some cool folks: Laura Fitton, CEO/Founder of oneforty and co-author of the bestselling book, Twitter for Dummies * (@pistachio) Jeff Esposito, Public Relations Manager, Vistaprint (@jeffespo) Jesse Engle, Founder & CEO, CoTweet (@engle, @cotweet) Morgan Stewart, Principal, Research & Education Group, ExactTarget (..)

Alltop 23

Alltop CoTweet CoTweet Creative Commons 23

Jeff Esposito

DECEMBER 15, 2010

At the end of the day we’ve all got things that we need to be better at, but may not be ready to admit them, so let’s think of the comments below as a group therapy session where we can make the best resolution list for 2011 that we’ll create together as a definitive list. Please note this caveat is the reason for the asterisk in the title.

Meeting 32

Meeting Sports Fashion List 32

Jeff Esposito

OCTOBER 20, 2010

I wanted to share the top 5 things that I do to try to hang up: Leave your phone away when out of groups – restaurants, drinks, coffee, etc. I am currently going through this journey and teaching myself to hang up (when appropriate).

Smart Phone 32

Smart Phone Communities Tips Groups 32

Jeff Esposito

JUNE 20, 2011

Externally, the goal is to build a vibrant group talking about a brand or its core beliefs to actively engage a customer base. Community Organizer. Building a community both internally and externally is an essential responsibility for the social media lead. Internally, it’s trickier as the lead needs to cultivate relationships across silos.

Social Media 41

Social Media Crowdsourcing Team Project 41