First off, lets look at the differences between a profile, page and group. Just think if that happened to you – considering all the effort and work you’ve put in for it all to disappear along with the contacts and community you’ve created? group is ideal for small communities of people who share a similar interest. Groups can be open (anyone can join), closed (your request to join has to be accepted) or secret (the group is completely invisible to everyone other than the group members and you have to be invited to join). MORE >>

I’ve loved putting together a series on debunking community management as part of FreshNetwork’s commitment to promoting best practise and sharing knowledge. So to help any time-poor, interest-rich readers out there, here is a summary of the key points from the series: Introduction to community management. The what, who and why of community management. The way you splice your day depends largely on the community set-up, size and specific-goals, but there are general rules that cross all communities. Listen to the group, and the individuals within it. MORE >>

The lovely folk at the Design Business Association asked me to share some tips on how their Linked In Group members could make the most of the community. Here are my thoughts … Linked In Groups are a superb place to connect and collaborate with existing communities that have a shared interest, raise your personal brand … Read more. Linked In Social Media Linked In Etiquette Linked In Groups social networking MORE >>

Online customer communities are great ways to boost customer retention and move from retention to customer loyalty or even advocacy. Community marketing Customer relationships Customer service Social media marketing advocacy customer loyalty customer retention Dachis Group Dion Hinchcliffe online customer communities SociousCustomer retention is one of those business issues that generally don’t get attention until a crisis occurs. That is, the customers actually begin to leave. At this point, executive focus turns almost exclusively to the [.]. MORE >>

Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Facebook Applications Dashboard | Main | Stop Following Instructions and Explore » October 10, 2010 Facebook Groups Simplified Last week Facebook launched three new enhancements.  You can now Back-up Your Faceboo k Information, monitor your applications from the New Applications Dashboard , and create New Groups with enhanced functionality.  This post will complete this trifecta by giving you my perspective on the new groups. MORE >>