Does it link to the group you’ve been working so hard to build, or does it link to your organization’s company page? Let’s compare: NTEN group on LinkedIn. LinkedIn Groups enable people to join, discuss topics that are important to them, and interact with other group members. Group members can also show the logo on their profile, if you enable that setting. And I think that’s a mistake for any association who has a group on LinkedIn. You know those social media icons on your homepage? You probably have a LinkedIn icon up there. MORE >>

Some friends and I took the new Facebook Groups for a test-drive to find out. New Groups. After I had finished writing several hundred words about the pros and cons of the new group functionality and interface, I sat back and realized there was one big con staring at me. First, it is important to know that these new Facebook Groups will be the only Facebook Groups. In other words, the old style of groups is no longer an option if you’re looking to create a new group. Groups already in existence will remain as they are, at least for the moment. MORE >>

New changes are constantly being made, so I’m going to try and sort out the confusion a bit by explaining how to use the new groups. First of all, the new groups differ a lot from the groups that we have known so far. Many brands have been unsure whether to create a groups or a page, but the differences are getting more distinct: The groups work better for internal communication and to stay connected to a group of people you need to communicate with. The intention is for brands to run their communication on pages and not in groups. MORE >>

Group buying is a trend that had incredibly growth throughout 2010. Group buying, which refers to social buying or collective buying as well, is the buying an offer which has been significantly reduced, due to the fact that it is only valid if enough buyers are found. From the graph above, you can take a look at the number of monthly unique visitors from the top 2 group buying websites in North America:  LivingSocial, and Groupon. Here is a short review of these 2 key players in the online group buying industry. LivingSocial: The Amazon.com-backed Giant from D.C. MORE >>

Online community moderation company Community 102 recently published an interesting infographic which looked at how different age groups interact online across the social web. How different age groups interact across the social web. Key takeaways include: When it comes to age distribution across the social web, the most active age range is 35-44 year olds (25%) in comparison to just 9% of 18-24 year olds. The highest majority of Facebook users are aged between 18-25 (29%) while on Twitter the highest majority of users are 26-34 year olds  (30%). MORE >>