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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265
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38 of the Best Free Stock Photo Websites for 2021

Hootsuite

A lot are (surprise) retail or service focused. Flickr Commons. Here’s a trick to find free photos on Flickr: search for images that photographers have labelled with “Creative Commons” licensing! Or, just poke around the Flickr Commons, a database of public photography from around the world. Source: Flickr.

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Social Media Success is About The Customers, Stupid

Adam Cohen

They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. Being first to market doesn’t guarantee success, nor is it a requirement to gain success. …getting coverage at PR and marketing conferences. Photo credit: cayusa via flickr.

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Image: esocialmediashop via Flickr, CC 2.0. Guest post by Sean McGinnis.

Adwords 278
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

via Flickr, CC 2.0. In the realm of marketing, learning is the name of the game no matter what your goal is. Retail companies the world over are taking to holistic commerce and everything it brings to the table. It’s been a heck of a ride! Image: mayeesherr. (in in West Bengal!)

Content 253
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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. However, a fashion or retail company has to be on there because their audience is active and present on the network.

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Costa Coffee: Why Isn’t Twitter Brewing?

Waxing UnLyrical

Costa is a major high street coffee retailer (and I should add that I love their coffee). Image: Simon Q via Flickr, CC 2.0. Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. His home on the web is sanjivapersad.com.

Twitter 197