How Flickr and Google Help Us Remember
DECEMBER 18, 2012
The Library of Congress did not know the names of French brothers Michel, age 4, and Edmond, age 2, when the institution uploaded this photograph to Flickr in the summer of 2008. Through Flickr’s users who viewed, commented, liked, and shared that photo, the LOC can now tell a story for what was once a story-less photograph. Media culture Flickr GoogleGot a question?
3 Reasons To Love Flickr Again
Small Business Mavericks
MAY 21, 2013
has decided, after eight years, to spend some energy improving Flickr. Specifically, there are three new improvements to Flickr that I think make it worth sharing photos (and videos) to again. Access Flickr from anywhere on any device. And, as an added bonus, Flickr looks nicer too. Besides, these cool new improvements to Flickr, you can also share your photos in full resolution, a bonus if you are a professional photographer. So What Can Flickr Be Used For? Bloggers used to use Flickr as a place to store photos that they could use for their blogs.
App of the Week: Flickr
The Social Media Incubator
OCTOBER 10, 2013
You may ask yourself, how can Flickr benefit a business marketing strategy? Flickr allows accessibility, sharing and organization with your photos. With the Flickr App , you or anyone you allow to organize your account can add photos from anywhere from their mobile device. Does your business use a service like Flickr in your online marketing?
Flickr adds Downloadable Video Sharing
The Way of the Web
OCTOBER 11, 2015
It’s not often that there’s a new feature worth talking about at Flickr. And it seems to have been so long that Flickr’s marketing team dropping it into a particularly bare email, giving it just two lines. Flickr has now made it possible to allow you to share videos in the same way as you can allow people to download your photos.
7 Steps to Successful Content Marketing [Infographic]
NOVEMBER 30, 2013
Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. This form of marketing may create recognition, but it’s rejected by consumers about 90% of the time. . Marketers use content marketing for: Brand awareness (79%).
Use Grammatical Errors to Your Advantage
JUNE 2, 2015
Though this marketing technique harks back to the early twentieth century, many companies continue to use it to their advantage. The spelling reform movement at the beginning of the twentieth century greatly changed the marketing communication strategies of major companies. Some of us can no longer imagine our existence without Flickr , Tumblr , and Digg. Guaranteed.
Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More
JUNE 21, 2014
Want to get the most out of your social media marketing activities? It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. Flickr. On Flickr, the goal is to enjoy high-quality photos in collections, so only post your best ones. The world of social media is ever-changing.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. It’s no wonder we have no idea how to integrate the marketing disciplines, what to measure, or when to use which tools (or if at all). Do you have several people working on marketing, or is it just you? Where do you start?
Words and Pictures – the Batman and Robin of Content Marketing
JUNE 24, 2015
But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Image: Do-Hyun Kim via Flickr, CC 2.0. Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Content Marketing Marketing Batman content marketing
Tips for Creating a Profitable Trade Show Experience
OCTOBER 3, 2012
Makes old-school marketing tactics such as events and trade shows seem…almost outdated. Depending on your industry and marketing strategy, a trade show may be just what your company needs. Share images of your booth (and a map highlighting your booth’s location) on Flickr and your other social networks. Today’s guest post is by Allen Mireles. Or do we? Plan, even.
Saying Goodbye to Digital Marketing: Meet the New Me
AUGUST 22, 2013
spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. managed online footprints for nonprofits and a Fortune Global 500 company. I led national conference panels on social media marketing. taught MBA students and small business owners everything from Facebook marketing to email marketing. Footsteps by schick.
Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard
The Realtime Report
AUGUST 17, 2012
LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. YouTube was significantly less popular with just 8%, and Google+ was most important for only 1% of B2B marketers. via CNET. via CNET.
Understanding Photography on Instagram
MAY 2, 2016
The article is titled “Market Yourself on Instagram”, but it is gated, unfortunately. find that crossover between social networks – 500 Pixels to Facebook to Flickr to Instagram to Twitter – is minimal. In my mind, that’s just smart marketing. However, I did keep a copy of my answers, which you can find below. Each network has its own audiences. whcd #nerdprom.
3 Viral Marketing Lessons from the 2016 Super Bowl Commercials
FEBRUARY 8, 2016
While it’s just two teams that go head to head on the field, for global players from Amazon to Coca Cola, the Super Bowl is a chance to show off the full scale of their marketing arsenal to a global audience. Track the success of your marketing campaigns using the Talkwalker Virality Map. Banner Image: Travis Wise via Flickr. Lesson 1: It’s All About the Pre-Game. Conclusion?
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. Enjoy!
Content Marketing is More Than Just Blogging
AUGUST 23, 2012
Content marketing is about more than just blogging. Find photos from Flickr or Picasa — be sure to use Creative Commons photos — or buy royalty-free stock photography, and put them in your blog posts for added impact. Blog Blogging Content Marketing audio content creation content marketing photos podcasting videosBasically anything you can read. And video?
Instagram Does the Two Step - And Steps In It
Social Media Marketing
DECEMBER 18, 2012
And just like that, the photo sharing app market is up for grabs. It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. But the rise of Instagram as a deft and light app that allowed seamless integration into sites like Facebook, Twitter, Tumblr and more made some wonder if there was a future for Flickr. For now.
It's Time to Stop Thinking Like Marketers
Social Media Marketing
MARCH 31, 2013
It strikes me as odd that we've taken the old style of mass marketing, which itself has been competing for attention and eyeballs for years, and simply moved it over to digital marketing - and then, to make matters worse, have transferred that to social media. For a while, I've been on the trail encouraging brands to think like consumers rather than like marketers.
How to Build the Ultimate Online Newsroom
JUNE 8, 2011
Use and link to social content sharing sites for your media assets as well, including YouTube and Vimeo for company videos, SlideShare for presentations, Podcast Alley and iTunes for audio, Flickr for photos, plus Scribd and Docstoc for PDF files. Maria Verven is a PR and content marketing executive with KC Associates , a Minneapolis-based b2b technology PR and marketing agency.
Flickr Friday: The Content Grid
SEPTEMBER 10, 2010
Digitalia | Indianapolis Social Media Marketing « 5 Helpful Social Search Articles | Main | Twitter announces #NewTwitter » September 10, 2010 Flickr Friday: The Content Grid A content marketing framework that plots type and channel across two dimensions: who should create it (a single owner or the entire staff) and how it should be distributed for maximum impact on the sales funnel.
Instapocalypse and the Permission War
JANUARY 2, 2013
Feel better now that Instagram restored some of its original terms of service, and recommitted to observing permission marketing norms with photos? It seems like every four or five months we experience some outrageous Internet drama where tech and marketing bloggers declare the death of a brand. Flickr does a better job of letting me choose which photos are searchable and by whom.
Empathy and Marketing: How to Turn Your B2B Prospects Into People
OCTOBER 13, 2015
Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Image credit: Flickr. In the marketing realm, there’s a lot of talk about empathy. Guest post by Brooke Cade.
57 Notable and Unique Content Marketing Ideas
FEBRUARY 20, 2014
The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. The idea of the narrative is much older than content marketing, and there’s a fair chance it’s going to last much longer.
Give Your Content Marketing a Human Face
MARCH 4, 2015
Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Yes, Yes, effective content marketing will aid your company in search engine optimization, support inbound marketing, and generate more sales leads, but marketing support is just the tip of the iceberg.
Six Surprising B2B Content Marketing Ideas
PWB Marketing Blog
OCTOBER 5, 2011
One of the biggest challenges B2B marketers have is coming up with new content. Try these six surprising B2B content marketing ideas. Flickr is the primary channel for this, but Picasa is also good. B2B Internet Marketing B2B Social Media Content Marketing Media Trade Shows VideoBoring white papers and boastful case studies are common pitfalls.
How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.
Boosting your Seasonal Marketing with Pinterest
DECEMBER 4, 2013
By now your seasonal marketing campaign should be well under way. And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts? Image: Kris Olin via Flickr, CC 2.0. Especially if women are your target market, Pinterest is an invaluable tool to add to your marketing toolkit.
The three skillsets of highly effective marketers
The Way of the Web
AUGUST 30, 2012
Marketing has evolved rapidly in the last few years to try to keep up with the digital world. One sign of this has been recent calls for a change from Chief Marketing Officer roles to becoming Chief Marketing Technologists. But there’s a traditional marketing skill which might get overlooked in an over-reliance on technology and data. Or run a sideline business.
Monday Roundup: 2015 Marketing and PR Trends
JANUARY 26, 2015
Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. Image: infradept via Flickr, CC 2.0. 1. How 4 Social Media Predictions Impact Email Marketers. So have a read. 3. 6 Digital Marketing Trends to Watch in 2015. Five 2015 digital marketing trends for your consideration. Where Does Search Fit in Digital Marketing in 2015?
Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife
JULY 3, 2013
Image: UOregon Conference Services via Flickr, CC 2.o. Like this: Image: Nisa yeh via Flickr, CC 2.0. But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. Design firms become “marketing strategists.”. Sound ridiculous? It is.
The Benefits of Offline Marketing
DECEMBER 4, 2012
It seems everyone’s obsessed with online marketing, from the growth of search engine marketing and Google controlling the majority of searches in the US to social media marketing with Facebook and Twitter being the hottest topics at the moment. Photo Credit: Chris Heller on Flickr. Direct mail is another method of offline marketing. Blog Marketing
Flickr Friday: Sexist Profiling on Twitter
JUNE 4, 2010
Digitalia | Indianapolis Social Media Marketing « Jakes Take: Fresh Logos, Fresher Coffee | Main | YouTube Tuesday: I Can Make You Go Viral! » June 04, 2010 Flickr Friday: Sexist Profiling on Twitter Heres an interesting look at a breakdown of the several different Twitter user types. Chad Richards is the Social Program Manager at Firebelly Marketing.
7 Advanced Social Media Marketing Strategies
DECEMBER 26, 2012
Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. Advanced strategies go a step (or several) beyond simply showing up in the social media sphere to introduce and then reinforce marketing messages that prompt users to take desired actions. Photo Credit: Laurel Papworth and Gary Hayes on Flickr. #1 Defining Your SMM Philosophy.
Easing Up on the Blog Throttle
MARCH 19, 2014
But what would you say if I told you that my photo blog on Flickr gets as much traffic in a week as my regular blog does in a whole month? Having built a couple of other more successful blogs in the past few years, I know that even with three or four posts a week, I can’t compete with marketing blogs that post two to three times a day on a pure traffic basis. Crazy? Maybe.
Tradition or Fear: Which Drives Your Marketing?
MAY 25, 2011
Both are pretty powerful motivators, but both are poor reasons for making marketing decisions. Last year I sat down with a small business client to take a look at their existing marketing plan, with an eye toward helping them jump into the world of social media. Their marketing budget was very lean, but one line item in particular gave me the jitters. Guest post by Ken Mueller.
Three Most Important Content Marketing Lessons of 2012
NOVEMBER 27, 2012
This year has been one of major upheaval after another for content marketers. Here are three things that every content marketer should have learned from the past 12 months. 1. For example, the big co-citation link here is my use of “content marketing” in the headline, plus my name. Photo credit: JanneM (Flickr, Creative Commons). You Need to be a Good Writer.
8 Basic Yet Necessary Tools or Plugins for your Site
MARCH 29, 2011
The HomeAway app had a nifty little marketing tactic that meets all the requirements of an effective app: it is fun, exciting and easily shared. A customized app like this is a great way to increase traffic to your website through the power of social media- naturally, this could be your next step. Tools in Action. First, let’s see how effective a good widget or app can be. Tweet This!
15 Reasons Your PR Pitches Suck
JANUARY 27, 2011
Image: JKönig via Flickr, CC 2.0 Image: Andy Field (Hubmedia) via Flickr, CC 2.0 Image: marissaorton via Flickr, CC 2.0 11. Image: Leo Reynolds via Flickr, CC 2.0 So when you send an email to a journalist, with a terse introductory note telling them to “please read the press release below, do you really think they will be enchanted? And O.M.G. And that was it.
Content Marketing Is More Than Just Writing
OCTOBER 12, 2012
As an enthusiastic photographer, I’m always reminding people that when it comes to content marketing, it’s more than just writing. But there’s so much more to content than the written word that when people forget the other forms of content, they’re missing out on an important piece of the content marketing wheel. picture on a written blog post of a video guy.