Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Guest post by Anand Srinivasan.

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Social Media Marketing Hashtag Campaign 164

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

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Case Study Communities Study Committee 168

Waxing UnLyrical

MARCH 12, 2014

Image: Retis via Flickr, CC 2.0. For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. Marketers hear all the time about how they should double-down on their creation of visual content. Memejacking: How to Get Started Marketing with Memes. Why Does It Work?

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Meme How To Marketing Community building 191

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. Like this: Image: Nisa yeh via Flickr, CC 2.0. But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. Imagine you’re at a party.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Harp Interactive

FEBRUARY 23, 2010

Geotagging and local search optimization are two technology-based solutions that savvy marketers are using to attract the crucial local market segment. 4 Tips To Extend Market Reach Through Local Search Optimization & Geotagging. Flickr and Panoramio geotag and display these images in a mapping context.

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Geotagging GPS Foursquare Marketing 324

Harp Interactive

OCTOBER 9, 2009

Build blogs and teach conversational marketing and business relationship building techniques. Build community platforms around real communities of shared interest. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Consider the value of hiring a community manager.

Social Media 232

Social Media Press Release Marketing Widget 232

Ari Herzog

AUGUST 22, 2013

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I led national conference panels on social media marketing. I taught MBA students and small business owners everything from Facebook marketing to email marketing. I spoke at colleges. I networked.

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Meeting Marketing Avatar Flickr 168

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

Marketing 100

Marketing Startup Consultant Flickr 100

Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. Image: infradept via Flickr, CC 2.0. How 4 Social Media Predictions Impact Email Marketers. 6 Digital Marketing Trends to Watch in 2015. Five 2015 digital marketing trends for your consideration. You’re welcome.

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Trends Marketing Consultant Sample 100

Firebelly

OCTOBER 23, 2012

What Does Soccer Have to do With Content Marketing? If you want to succeed at content marketing, sometimes you only have to be an orange cone. I’ve worked with clients in the past who were being totally dominated in search, and our content marketing plan was an all-out game of catch-up. But the dividends will be huge.

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Content Marketing Creative Commons Industry 182

Social Media Marketing

DECEMBER 18, 2012

And just like that, the photo sharing app market is up for grabs. It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. And yet, through all of this, the Dude abides Flickr remains. And it's about creating that community around the user base - as noted above.

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Instagram Flickr Privacy Policies 168

Waxing UnLyrical

APRIL 8, 2015

Effective marketing. Marketing is most effective when it pulls qualified leads into your pipeline, and that’s all about attracting. How can you hone your marketing messaging to its most compelling and simple form? So we could call this marketing. Keep it simple in marketing. Image: Dennis Skley via Flickr, CC 2.0.

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Marketing Case Study Exercises Meeting 100

Waxing UnLyrical

MARCH 24, 2014

Image: Maria Ly via Flickr, CC 2.0. Marketing For Small Businesses: There Is Strength In Numbers. Why: In this guest post for SteamFeed , Maria Elena Duron discusses collaborative marketing. Taming the Social Media Marketing Beast. Why: Does social media marketing make your head spin? Happy Monday! And guess what?

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Influencer Consultant Flickr Collaboration 189

Waxing UnLyrical

JUNE 4, 2014

via Flickr, CC 2.0. In the realm of marketing, learning is the name of the game no matter what your goal is. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. It’s been a heck of a ride! Image: mayeesherr. (in

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Content UGC Community building Hotels 253

Laurel Papworth

APRIL 8, 2010

Which is somewhat ironical since passionate committed fans do a better job of building fan pages than some intern in the marketing department halfheartedly spamming out special offers. Fanpage vs community vs brand vs groups. The new Fan page is Community page. Community Pages. Trust and the hub-and-spoke approach.

Communities 111

Communities Facebook Widget Web 2.0 111

Waxing UnLyrical

NOVEMBER 24, 2014

Image: DVIDSHUB via Flickr, CC 2.0. A Content Marketing Thanksgiving Feast with All The Fixings. Why: Planning and executing your online marketing strategy can seem overwhelming. Thank you for being part of the WUL community, and a blessed Thanksgiving to our U.S. community from me and mine.

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Consultant Flickr Resources Communities 177

Waxing UnLyrical

JULY 21, 2014

Image: Cher Amio via Flickr, CC 2.0. Context and Community: the 2 Cs That Can Make Social Scoring Work. Why: In this goodie from the WUL vault, I share why social scoring without context is just a numbers game and how communities can be just as, if not more, influential than individuals with high social scores.

Consultant 195

Consultant Flickr Resources Metrics 195

Webbiquity SMM

OCTOBER 13, 2015

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Image credit: Flickr. How can you apply this in your marketing strategy?

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B2B Marketing Exercises How To 100

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

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Research Social Media Marketing Retail 265

Buffer Social

NOVEMBER 21, 2018

Related: If you are interested in learning how to pick and use such images, you might like our complete guide to using stock images in your marketing.). 24+ websites to find free images for your marketing. Flickr is an image hosting platform where you can find images that can be used and modified for commercial purposes.

Sites 111

Sites Public Domain Creative Commons Embedding 111

Waxing UnLyrical

NOVEMBER 17, 2014

Image: Sung Ming Whang via Flickr, CC 4.0. 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. The Psychology of Pricing. When the Intermediary is not Adding Value.

Syndication 202

Syndication Price Consultant Flickr 202

Social Media Strategery

FEBRUARY 2, 2015

Creative Commons image from Flickr user Slackley. Pittsburgh and other mid-size cities get a bad rap in the PR and marketing industry. Where’s the PR, advertising, and marketing community in all of that? And I think there’s a whole lot people here in the Pittsburgh PR community who feel the same way.

Communities 50

Communities Startup Energy Creative Commons 50

Waxing UnLyrical

JULY 14, 2014

Image: Paul Townsend via Flickr, CC 2.0 . Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Based in the Washington, D.C.,

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Campaign SMS B2B Case Study 194

Waxing UnLyrical

JUNE 2, 2014

Image: AJ Cann via Flickr, CC 2.0. How to Achieve a Return on Conversation with Emotional Marketing. Why: Good marketing is about starting conversations, not shameless self promotion. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Conversation 205

Conversation Exercises Small Business Consultant 205

Waxing UnLyrical

MAY 7, 2014

Soon I’ll be heading to Boston for a bespoke (I love that word) full-day training program for the Office for Diversity Inclusion and Community Partnership’s LFDP Conference at Harvard Medical School. Image: Marie Coleman via Flickr, CC 2.0. Don’t Ignore Distribution in Your Content Marketing. Yes, Haaahvahd.

Social CRM 186

Social CRM B2B Conference Consultant 186

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

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Tools Adwords Marketing Class 247

Waxing UnLyrical

JULY 8, 2013

Image: Sean MacEntee via Flickr, CC 2.0. How To Get Leads With Content Marketing. Why: Michael Brenner provides an easy solution to content marketing that offers help rather than hard selling to generate useful business leads. Content marketing is owning, as opposed to renting media! Happy Monday!

Content 205

Content Resources Consultant Flickr 205

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

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Review Social Media Marketing Handbook 152

Waxing UnLyrical

SEPTEMBER 16, 2013

Image: Jørn Henriksen via Flickr, CC 2.0. 5 Metrics Every B2B Marketer Should Track. Eric Wittlake shares which data are essential for long-term marketing success. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Consultant 186

Consultant Flickr Metrics Skills 186

Waxing UnLyrical

AUGUST 4, 2014

Image: Trey Ratcliff via Flickr, CC 2.0. What is Marketing Automation and How Does it Affect Social Media? Ian Cleary takes a look at why automation can help keep your communication channels open while you identify real prospects. How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance.

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Analytics Consultant Flickr B2B 188

Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” ” Image: Julie Rybarczyk via Flickr, CC 2.0. 8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online.

Press Release 186

Press Release Startup Consultant Flickr 186

Waxing UnLyrical

MARCH 8, 2017

I haven’t heard of too many PR/marketing agencies shuttering their doors today, though maybe someone will email me as soon as they read this, “ WE WENT ON STRIKE!” So I asked my community: what advice they’d give to young(er) women entering/in the PR field? Image: Ted Eytan via Flickr , CC BY-SA 2.0.

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Campaign Patterns Banking Flickr 264

Waxing UnLyrical

DECEMBER 8, 2014

Image: Scottish Libraries via Flickr, CC 2.0. Marketers Everywhere: Stop Marketing Your Brand. Why: Regardless of your audience, human to human connections ultimately result in successful marketing. Why: Regardless of your audience, human to human connections ultimately result in successful marketing.

Consultant 190

Consultant Journal Flickr Resources 190

Waxing UnLyrical

SEPTEMBER 4, 2015

I couldn’t write about social media and marketing when we’re in the middle of the worst humanitarian crisis in decades. I found the photo I used to create this image from Cluster Munition Coalition on Flickr ( CC 2.0 ). There are millions of people around the world who do not have homes, safety, family.

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Flickr Consultant LinkedIn Publishing 100

Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Image: Théo via Flickr, CC 2.0. The result: PR is poorly integrated with the rest of marketing. Events Measurement MeasurePR Shonali Burke #measurepr b2b marketing eric wittlake' Pro or con?

Press Release 182

Press Release B2B Curation Consultant 182

Dave Fleet

JULY 26, 2010

Online Communications Policy. Community Guidelines. Communication (Blogging) Policy. Employee Social Influence Marketing Guidelines. Online Social Media Principles. Daimler AG. Social Media Guidelines. Blog Policy. Corporate Blogging Policy. Fellowship Church. Blogging Policy. General Motors. Blogger Policy. Georgia Tech.

Policies 419

Policies Resources Liveworld Social Media 419

Firebelly

JANUARY 16, 2014

Scott Stratten of @unmarketing used a major case study on QR codes to emphasize why marketers should shift their focus towards content. The problem these QR codes demonstrate is marketing campaigns don’t focus enough on the actual nuts and bolts. Scott Stratten, the President of Un-Marketing, speaks at NMX 2014.

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Review Content Curation Case Study 176