Waxing UnLyrical

JULY 16, 2014

In fact, at one time, many marketers (and creatives in particular) claimed that treating marketing as a science would kill the art. Image: sean dreilinger via Flickr, CC 2.0. We formed a group called “ What I Saw at the Direct Marketing Revolution ” and began having discussions that weren’t really available anywhere else.

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Social Media ROI Syndication Flickr 242

Firebelly

OCTOBER 23, 2012

What Does Soccer Have to do With Content Marketing? If you want to succeed at content marketing, sometimes you only have to be an orange cone. You joined a LinkedIn group or attended a networking event. Photo credit: Kellogg Community College (Flickr, Creative Commons). You only have to put in a little bit of effort.

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Content Marketing Creative Commons Industry 182

Webbiquity SMM

SEPTEMBER 26, 2017

Image credit: C_osett on Flickr. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. Start a Group. Groups allow your connections to engage with you and one another. AICPA uses its LinkedIn group to share educational and marketing tools with CPA members.

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LinkedIn How To CPA B2B 186

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

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Research Social Media Marketing Retail 265

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. What can other comic franchises teach us about content marketing? Image: Do-Hyun Kim via Flickr, CC 2.0.

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Waxing UnLyrical

JUNE 26, 2013

Image: Rich Bowen via Flickr, CC 2.0. In this post you will find some planning and goal-setting methods to help judge the impact of your marketing and PR efforts. Check out the following scenario to see how you can use the metrics to judge the impact of your marketing scheme. Putting the basics into action. Look out for traps.

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Metrics Analysis Compete Groups 243

Mindjumpers

JANUARY 10, 2012

I feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base. 2012 Social Marketing & New Media Predictions [White Paper].

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Social Media Statistics MySpace Tumblr 273

Waxing UnLyrical

JANUARY 22, 2014

Image: Chuck Hagel via Flickr CC 2.0. Now that these tools have been explored, you’ll see marketers and PR pros exploring how they benefit their clients and/or organizations. I think his show promo provides a blueprint for what a successful Vine for marketers will look like. Leave it to me to doubt humanity.

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Instagram Flickr Video Social Media Management 212

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

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Tools Adwords Marketing Class 247

Waxing UnLyrical

MAY 29, 2012

Image: keysi via Flickr, CC 2.0. I did a Flickr search for Manwich and got over 1,500 results! You don’t need to create a focus group; you have one already. You knew this day would come. The day there’d be a post about the Manwich here at WUL. You have probably eaten a Sloppy Joe sometime in your life.

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Case Study Study Social Media Flickr 200

Firebelly

AUGUST 8, 2012

This varies from audience to audience, and even group to group. A B2B marketer is going to reach her audience differently than a B2C marketer. The B2C marketer will take advantage of mobile video consumption among Gen Y while still reaching out on laptop and desktop users who want to read text.

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Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

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Review Social Media Marketing Handbook 152

SocialFish

MARCH 30, 2011

Clay tablet, 3100-3000 BC, photo by Takomabibelot (Flickr). Groups like the LSW are a new challenge for associations: people feel disenfranchised, frustrated or not interested in the association, or they can’t afford to pay the dues, so they use the web to organize in an ad hoc way. The group is open to all, members and nonmembers.

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Case Study Library Communities Study 213

Webbiquity SMM

MARCH 30, 2012

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.

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Vocus Alltop Message Boards Klout 184

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. A recent study by the University of Edinburgh determined that users with high numbers of “friends” were distressed about Facebook for fear of offending one of their social groups by appeasing another.

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Content Study Flickr Advertising 256

Adam Cohen

JANUARY 13, 2015

Attention digital marketers: It’s time. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. photo credit: Evan via flickr. Are you seeing the same thing?

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Data Flickr Statistics Survey 100

Adam Cohen

JANUARY 13, 2015

Attention digital marketers: It’s time. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. photo credit: Evan via flickr. Are you seeing the same thing?

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Data Flickr Statistics Survey 100

Direct Marketing Observations

JANUARY 14, 2010

4) The Social Media Group this past week rolled out the “ Social Media RFP , which is essentially a working document on what companies of all sizes should be looking for when hiring a social media consultant or firm. 7) Ever since Jeremiah Owyang joined Altimeter Group , he hasn’t been as visible on Twitter as he used to be.

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RFP Bookmarklet One Spot Flickr 218

Waxing UnLyrical

AUGUST 31, 2012

Image: keysi via Flickr, CC 2.0. I did a Flickr search for Manwich and got over 1,500 results! You don’t need to create a focus group; you have one already. .” And from the team to you – have a terrific Labor Day weekend! You knew this day would come. Maybe a Manwich. When you were 12. Now get out there.

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Twitter Flickr Klout Case Study 154

Waxing UnLyrical

NOVEMBER 29, 2011

Image: Optiscanapp via Flickr, CC 2.0. Very few of the groups representing tech industries were using them. It is also a great option for groups who don’t have the budget to redesign their display banners. Many of the groups were providing QR codes with links to non-mobile sites. Here is what we found out: 1.

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iPhone Flickr Groups Groups 168

Waxing UnLyrical

MARCH 16, 2012

The March 6 #measurePR chat was a lively one, as the group tackled existential measurement questions like, “Is it ever okay *not* to measure?”. Top image: soukup via Flickr, CC 2.0. Jen Zingsheim , who periodically guest-moderates #measurePR, was on hand on March 6 to do just this. Here’s her recap of the chat.

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Flickr Analysis Hashtag Questions 205

SocialFish

MARCH 30, 2011

Clay tablet, 3100-3000 BC, photo by Takomabibelot (Flickr). Groups like the LSW are a new challenge for associations: people feel disenfranchised, frustrated or not interested in the association, or they can’t afford to pay the dues, so they use the web to organize in an ad hoc way. The group is open to all, members and nonmembers.

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Case Study Communities Study Committee 168

Waxing UnLyrical

APRIL 30, 2012

Checking out that networking group across you’ve heard good things about? Photo credit: Natalia Buckley , courtesy Flickr, CC 2.0. Based in Maryland with roots in New York, she’s been crafting effective marketing copy as a writer and polishing many forms of prose as an editor since 2002. Which yes can expand your forest?

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Small Business Patterns Flickr eBook 233

Ari Herzog

DECEMBER 28, 2012

I will continue to seek out new connections who are strategically aligned with my interests and passions in social media marketing, open government, and social change. I will continue to interact with like-minded individuals on groups and in the Q&A section. My frequency and utility on each will be determined in the new year.

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LinkedIn Twitter Facebook Foursquare 170

Convince & Convert

JUNE 24, 2011

Cliques and groups define you. In high school, I spanned a bunch of cliques, groups, even a few lame gangs. But in each case, as I’d weave through my angst filled teenage years jumping from group to group, each had its own coda, jargon, ethics, special interests, badges of honor (or dishonor) and tests of loyalty.

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Social Media Flickr Badge Groups 154

Waxing UnLyrical

OCTOBER 5, 2011

Whether it’s marketing or public relations, I often have people tell me: “It’s different for me. Find creative ways to reach both groups of people. Image: Andy Carvin via Flickr, CC 2.0. Ken Mueller is the owner of Inkling Media , a Social Media and Inbound Marketing sole proprietorship in Lancaster, Pa. Horsefeathers!

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B2B Sports Flickr Retail 206

Waxing UnLyrical

AUGUST 22, 2012

Image: West McGowan via Flickr CC 2.0. Matt LaCasse believes that finding the methods and channels customers and audiences use, and engaging with them in their comfort zone, is the key to effectively communicating with those groups on behalf of clients. What do you think? He is a husband, Iowa Hawkeyes and Chicago Cubs fan.

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Privacy Facebook Apple Yahoo 198

Waxing UnLyrical

AUGUST 4, 2011

This is especially true when we’re tasked with speaking to a wide audience that includes groups who aren’t historically considered mainstream. The surprising part is that marketers are confused as to why campaigns like this rub audiences the wrong way. Image: Ed Schipu l via Flickr, CC 2.0. Dear Stacie: We Know.

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Insurance Price Campaign Flickr 240

Harp Interactive

JANUARY 27, 2010

My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. Join relevant groups and sign up for email notification from these groups. Search Squidoo , Slide Share , Flickr , YouTube ….find

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Engagement Strategy Radian6 Brand Monitoring 248

Social Media Marketing

DECEMBER 17, 2010

Just two months ago, Facebook made news with its rollout of new Groups, which Zuckerberg claimed would be "giving you more control." It was discovered that Facebook members could add each other to groups without their consent. He managed to leave the group , but not before the damage was done. Image credit: inF!

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Facebook Privacy Flickr Notification 161

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Lee Odden has them.

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Social Media Yahoo Privacy Flipboard 167

Waxing UnLyrical

JUNE 3, 2011

But there seems to be a lot of cofusion both on the part of employers and job candidates, and a lot of jobs that actually entail managing a company’s social media marketing efforts are being billed as community management positions. That’s social media marketing. Don’t hire a marketing person.

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Communities Social Media Management Klout Flickr 195

Socialmedia.biz

JULY 28, 2016

Photo courtesy of Sean MacEntee, flickr, CC BY 2.0. The global messaging market is saturated. We send group messages, encrypted messages and messages that self-destruct. The theory that anyone who happened to be walking past the pet store might also be in the market for some discounted cat food was short lived.

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Marketing API Authentication Flickr 60

Waxing UnLyrical

DECEMBER 5, 2011

The more you know… There’s another lesson that can be learned from that episode and it has nothing to do with drugs and everything to do with marketing communications. It was the show’s core group of friends who were actually ambassadors for each other throughout middle school, high school and the college years. Thanks, NBC.

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Influencer Reputation Flickr Loyalty 215

The Marketing Blog

FEBRUARY 4, 2010

53 pm Preventing Social Media Spam Jump to Comments Image by Josh Russell via Flickr Sometimes it feels really sorry to see the tactics of a select group of folks in the name of using Social media as a Conversation Medium ! Home About In the Media Enterprise 2.0 Conversations Facebook will surge ahead in India February 4, 2010.8:53

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Social Media Web 2.0 Startup Flickr 138

Waxing UnLyrical

APRIL 13, 2012

Image: Tjeerd Wiersma via Flickr CC 2.0. Matt LaCasse believes that finding the methods and channels customers and audiences use, and engaging with them in their comfort zone, is the key to effectively communicating with those groups on behalf of clients. He is a husband, Iowa Hawkeyes and Chicago Cubs fan.

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Questions Flickr Social Media Management Issues 157

Waxing UnLyrical

DECEMBER 11, 2013

Image: Amit Kumar via Flickr, CC 3.0. Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. Yes, the rupee is 62 against the U.S. dollar (as of December 1, 2013).

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comScore Smart Phone SMS Advertising 199