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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build blogs and teach conversational marketing and business relationship building techniques. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Experiment with Flickr and/or YouTube groups to build media for specific events. and Mogulus, or Qik on a cell phone.

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 247
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265
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Content Creation? Curation? Focus on Publishing Instead

Firebelly

This varies from audience to audience, and even group to group. A B2B marketer is going to reach her audience differently than a B2C marketer. The B2C marketer will take advantage of mobile video consumption among Gen Y while still reaching out on laptop and desktop users who want to read text.

Curation 194
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Shanan & Kate’s Excellent QR Code Adventure

Waxing UnLyrical

Image: Optiscanapp via Flickr, CC 2.0. Very few of the groups representing tech industries were using them. It is also a great option for groups who don’t have the budget to redesign their display banners. Many of the groups were providing QR codes with links to non-mobile sites. Here is what we found out: 1.

iPhone 168
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Will India See a Rise in Digital PR?

Waxing UnLyrical

Image: Amit Kumar via Flickr, CC 3.0. Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. Yes, the rupee is 62 against the U.S. dollar (as of December 1, 2013).

comScore 199
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2 Gr8 2 B 4Got10: Will Texting Kill Language As We Know It?

Waxing UnLyrical

Image: Maggie Hannan via Flickr, CC 2.0. We then got into the topic of the impact of the Web and mobile on language, and whether texting is affecting our ability to write “properly.&#. Conway has also worked in London, most recently as Internet PR Account Director at Propeller Group. Guest post by Conway Wigg.

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