Remove category inbound-content-marketing
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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog.

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Sprout on Sprout: 3 use cases for Tagging

Sprout Social

We’re talking about Tagging—a game-changing Sprout feature that can demystify the performance of both your inbound and outbound social content. Tags help social marketers group and categorize posts for flexible reporting on content, creative and campaigns. Social content planning is anything but random.

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7 Essentials for Paid Media Plan with Examples

Oktopost

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

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How To Find Trending Hashtags On Instagram In 2023

Keyhole.co

Can’t get engagement on Instagram even with impeccable content? They get your content in front of a broader audience, enhance discoverability, and enable more refined targeting. To use it properly, first, you must understand why hashtags are indispensable for a strong Instagram marketing strategy.

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5 Ways To Use Social Listening For Competitive Analysis

Keyhole.co

Competition is fierce in today’s markets. Understanding competitors through social listening Screenshot taken from lush.com In any market, knowing your competition is half the battle. What kind of content are they producing and where are they publishing it? Or L’Oréal and Garnier? Ready to tune in?

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What is a UGC Creator and How to Become One in 2023 (ft. Advice from Experts)

Buffer Social

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. User-generated content, also known as UGC, is any piece of media created by regular people to help a brand sell its product or service. Your face may not even show in the content you create.

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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. Recommended Tactics. Partner links.