| |  Features + Mobile |
| Page 1 of 19 | Previous | Next | MOBILEGROOVE JANUARY 30, 2012  THE Future of Mobile; Authorities Weigh In On Mobile Megatrends While reading the collections of mobile 2012 predictions is a great way to gain perspective, I miss deep analysis of these trends that allows us to plan and prepare for the developments likely to impact models and strategies far beyond 2012. contributed the section on the future of mobile search , which I will explore later down in this post. Mobile search landscape. ahead. | MOBILEGROOVE MAY 18, 2012  Mobile Usage Hot Trends: Mobile Apps, Multi-screen & Mobile Video Mobile apps or mobile Web? If the goal is to reach as many makes and models of devices, then mobile-optimized websites are a natural first choice. If it’s about building “experiences”, then mobile apps — front and center on our smartphones— may have some advantages. mobile subscribers are moving to smartphones and downloading more apps. Related articles. | | | | | |
| MOBILEGROOVE SEPTEMBER 14, 2011  YOU Are Invited; MMA Tweetchat Looks At Mobile Marketing Hot Trends With the MMA Forum (London, October 4-5)– the premiere mobile marketing knowledge and networking event organized by the Mobile Marketing Association (MMA) — just three weeks away, MobileGroove brings industry authorities and pundits together to debate the hot trends and topics moving up the global brands agenda. Events Featured Mobile MarketingWhere: Twitter. | MOBILEGROOVE FEBRUARY 19, 2013  Mobile App Developers: Use Messaging To Activate Users, Monetize Engagement This is the key takeaway of COMMUNICATE, CONNECT & CURATE: 3 ways you can encourage mobile app re-engagement with SMS, a new whitepaper that I have written based on input from mobile interaction specialist tyntec and interviews with mobile authorities including Tomi Ahonen and Jon Mew, Director of Mobile & Operations, IAB UK. ” Meantime, GET IT Mobile Inc., | MOBILEGROOVE JUNE 4, 2012  5 Ways To Increase Your Mobile Web Traffic Mobile is BIG. In fact, mobile — with a deeper penetration than electricity and safe drinking water — is the most pervasive technology ever invented. If 2011 was the year when mobile data, specifically mobile apps and mobile Web, reached the masses, then 2012 will be the year that companies everywhere on the planet do more than merely ‘go mobile.’ | MOBILEGROOVE DECEMBER 9, 2011 Mobile Marketing Association Surveys Brands & Agencies Worldwide This year we have witnessed a seismic shift in how brands and agencies wield the power of mobile to deliver effective advertising, engage with consumers every stage of their daily journey and —ultimately — achieve business objectives that go beyond brand promotion and awareness to encourage commerce and continued customer loyalty. The rise (and rise) of mobile retail, the advance of smartphones and connected devices, and the heightened interest among companies across all verticals (retail, automotive, finance, pharmaceutical — the works!) Featured Mobile Marketing Mobile Researc | | | | | | | |
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PUZZLE MARKETER | FRIDAY, MARCH 15, 2013  The Mobile Revolution is Here Now [Infographic]
For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The Post-PC Revolution infographic was created by Moovweb , a company that has released a “Post-PC cloud-based Platform-as-a-Service (PaaS) that syncs content, features and business logic across all Web experiences – in real time.” ” Looking at your own company or business, you’ll likely only need to ask yourself one question, “Am I ready for my customers to engage with me via mobile devices?” MORE >> -
MOBILEGROOVE | MONDAY, JANUARY 28, 2013  Enterprises Need Mobile Apps Too; Tapping The Next BIG Market
It’s a fledgling market poised for explosive growth, and a mobile app mega-trend highlighted in my new book The Everything Guide To Mobile Apps: A Practical Guide To Affordable Mobile App Development For Your Business (F+W Media Inc.), This book brings together the insights of 25+ mobile professionals, practitioners and pundits to identify market trends, best practices and lessons learned in developing and distributing mobile apps. More recently, the company was nominated one of the top 50 innovative companies by Mobile Entertainment. MORE >> -
MOBILEGROOVE | THURSDAY, SEPTEMBER 22, 2011  #MMAF2011 Tweetchat: Is Transmedia Where Mobile Marketing Is Heading?
Mobile is global. Mobile must be aligned with our needs, not technology. Mobile sits at the center of a strategy to ‘engage at every stage.’ ’ Mobile has caused and enabled irrevocable changes in our behavior. Effective mobile marketing requires a sharp focus on four mindsets: 1) I’m local. Mobile marketing is similar but different in each country around the world. This is what marketers should understand, but where is the evidence that mobile interaction delivers results. mobile optimized site can also clinch the deal. MORE >> -
SOCIALFISH | TUESDAY, DECEMBER 6, 2011  New Infographic: Associations Going Mobile
I’m doing a session all about mobile with Jeff De Cagna and Paul Gannon at the ASAE Technology Conference on Wednesday morning. Mobile is something Maddie and I think and talk about a lot. And after posting that “ mobile apps are a waste of time for associations ” on this blog last year, I’ve gotten a number of requests to talk more about it. year later, a lot has changed in the mobile landscape. It’s all about the big picture, and how mobile can fit into that picture in a very holistic way. The post was meant to be provocative. MORE >> -
MOBILEGROOVE | FRIDAY, OCTOBER 21, 2011  Hot Mobile Stats & Trends You Need To Know
Hands down, the most anticipated presentation for all of us in the mobile and Internet space comes from Mary Meeker, a former analyst at Morgan Stanley and now a partner at Kleiner Perkins Caufield & Byers in Silicon Valley. And her most repeated forecast — the prediction that more people will access the Internet on a mobile device than on a personal computer by 2015 — is a key data point that continues to get play in industry presentations, conferences and research around the globe. How I See It: Many people make bold predictions when it comes to mobile. MORE >> -
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