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Fetching Friday – Resources Mashup & Otters Stacking Cups

Kikolani

The Resources Mashup. Outreach Specialist’s Bible – Whether you are doing blogger outreach, guest posting, or old fashion public relations you need to know where to start, how to pitch, and some tools to help you scale your efforts efficiently. Have no idea what is being published when by your social media team?

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Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers

Adam Sherk

Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends. Specific to lifestyle publishers the Google data was never all that useful anyway since it was dominated by topics like breaking news, sports and entertainment. — Yahoo!

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Understanding the ROI of Sprout Social

Sprout Social

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. The time saved around publishing, scheduling and reporting will empower you to maintain agility and innovate. Customers even described Sprout as a “can’t live without” resource. estimated savings.

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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

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20 Instagram Reel ideas for all types of brands

Sprout Social

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Offer resources during midterms and finals week. View this post on Instagram. Post a satisfying time-lapse.

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18 Impactful Black Creators to Follow on Social Media

Later

18 Black Creators on Social Media to Follow: Whether you work in marketing, fashion, food, tech, or beyond, these 18 creators are just the tip of the iceberg. She’s already amassed over 500,000 followers across Instagram, Twitter, TikTok, and YouTube thanks to her infectious personality, great fashion sense, and messages of self-love. .

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Why Social Listening is Key to Understanding Your Customers

Oktopost

Many moons ago, business owners could get away with dropping into the crowd and figuring out what their customers wanted through some good, old-fashioned eavesdropping. Don’t produce and publish content to your socials until you form a strategy. Here’s a simplified scenario for social listening. Either way, it’s a dud.

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