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Understanding the ROI of Sprout Social

Sprout Social

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. The time saved around publishing, scheduling and reporting will empower you to maintain agility and innovate. Customers even described Sprout as a “can’t live without” resource. estimated savings.

ROI 101
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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

You might have recently published a corporate statement in support of Black Lives Matter and racial justice. However, as God-is Rivera, Twitter’s Global Director of Culture and Community, recently wrote: This is not a fad or a ‘moment.’. This community wants to know that you’ll show up for them even when it’s not popular to do so.

Strategy 145
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18 Impactful Black Creators to Follow on Social Media

Later

18 Black Creators on Social Media to Follow: Whether you work in marketing, fashion, food, tech, or beyond, these 18 creators are just the tip of the iceberg. She uses social platforms like Twitch, Twitter and Discord to speak to her audience, and would be a great collaborator for anyone targeting the gaming community. . 1: Jayde I.

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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail 103
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Good, Better, and Best Strategies for Customer Service on Social Media

Ignite Social Media

Our team of Community Managers has created 3 tiers from Good to Best to help you determine what level of customer service on social media best fits your business strategy. Find a realistic timeframe during which you can respond and publish that information somewhere to help set expectations. Tier 2 | Better | A Step Above.

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Why Social Listening is Key to Understanding Your Customers

Oktopost

Many moons ago, business owners could get away with dropping into the crowd and figuring out what their customers wanted through some good, old-fashioned eavesdropping. Don’t produce and publish content to your socials until you form a strategy. Social listening is key to informing your brand’s understanding of customers and leads.

B2B 62
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A Guide to Setting Up Shoppable Video Content on Social Media

Pixlee

If you’re interested in extending social selling to your site, Pixlee allows you to collect, publish, and tag UGC in shoppable website widgets. Cosmetics brand Morphe lets site visitors “shop the ‘gram,” tagging products in community Instagram posts and displaying them on-site. Shoppable Social Videos to Increase Sales and Visibility.