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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. For over 100 years, Chanel has maintained its top spot in the world of fashion and glamor. They’ve put out diverse and relatable content and maintained a healthy relationship with audiences.

Fashion 52
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Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? Fashion and Beauty 42%. Related posts: How Much Search and Social Media Traffic Do Publishers Get? Publishing' Home and Lifestyle 39%. Sports 38%. Travel 32%. The Daily Show Visits The New York Times.

Mobile 164
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What is Earned Media?

Sherrilynne Starkie

Here a software company has published a research report using a hook that’s sure to interest reporters. Fashion and beauty brands love working Canadian Instagram influencers who can reach hundreds of thousands of Millennial shoppers. I first published them in 2006 and then updated them 2018. Examples of Earned Media Success.

Fashion 409
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Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

As Pinterest continues to grow in popularity and usage it is becoming not only an important source of traffic and engagement for publishers but also a good source of links. For reasons of client confidentially I am not able to reveal the specific sites but they are all well-known brands from major publishers. Food 612,238 12,886.

Survey 166
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Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. I am primarily covering publishers in this post but there are also solid opportunities for retailers. Should Publishers Add “Pin It” Buttons?

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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish. riverisland The modest fashion haul of dreams, thanks to @Iman | Fashion, Beauty & food ?

Strategy 117
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Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers

Adam Sherk

Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends. Specific to lifestyle publishers the Google data was never all that useful anyway since it was dominated by topics like breaking news, sports and entertainment. — Yahoo!

Yahoo 116