Mobile Visits Account for 40% of All Traffic for Publishers
NOVEMBER 11, 2014
Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. Fashion and Beauty 42%. Related posts: How Much Search and Social Media Traffic Do Publishers Get? Publishing Less than 20% 0.
Pinterest: Great Opportunity for Lifestyle Publishers and Brands
NOVEMBER 21, 2011
While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. At the moment it has more followers than all of the others combined. I am primarily covering publishers in this post but there are also solid opportunities for retailers. Should Publishers Add “Pin It” Buttons?
6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing
Convince & Convert
JULY 29, 2014
Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test. 35 published articles From 0 ? 3,022 LinkedIn 255,262 total article views From 0 ? 35
Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?
AUGUST 14, 2012
As Pinterest continues to grow in popularity and usage it is becoming not only an important source of traffic and engagement for publishers but also a good source of links. For reasons of client confidentially I am not able to reveal the specific sites but they are all well-known brands from major publishers. Fashion & Beauty 99,050 3,455. Food 612,238 12,886. Social Medi
Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers
JUNE 27, 2012
Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends. Specific to lifestyle publishers the Google data was never all that useful anyway since it was dominated by topics like breaking news, sports and entertainment. So what’s a lifestyle site covering things like food, fashion or home to do?
Two Cheers for Facebook’s Celebrity Influencer Crackdown
NOVEMBER 2, 2016
For instance, earlier this year, Facebook decided to put more emphasis on user-generated posts in the feed rather than publisher content. That led to an overall 52 percent drop in organic reach among publishers, according to SocialFlow. In late 2013-early 2014, publishers saw their traffic plummet after Facebook sought to reduce would-be viral content. While marketers (and some desperate publishers ) once hitched a free ride on the followings of celebrity influencers, that ride is over. More proof that 2016 was a breakthrough year for influencer marketing?
Old-Fashioned Organic SEO Wins the Day After Google Penguin Update
Bare Feet Studios
SEPTEMBER 17, 2012
Publish date of the page. When a page is published there is generally a publish date included in the meta data. Be sure and checkout our Bare Feet Biz Pro Blogs if you are looking to add or update a WordPress blog (Google’s favorite publishing platform) to your web operations. ” Our company started building websites in 1996. Keep reading! Drupal).
How to Recover From Social Media Fails
JUNE 27, 2016
In most cases, it’s the result of external forces like a hack, oversight or an auto-publishing function that makes you seem like a robot. You can control who’s able to publish to which profiles, or even require message approval for certain team members to publish content. PublishingEvery company’s worst nightmare is experiencing a social media fail.
WIWT launches and networks of shared interest
The Way of the Web
SEPTEMBER 15, 2011
So fashion social network WIWT has publicly launched today after a beta period, and I’ve been checking it out after agreeing to upload at least one image of myself. Browsing through the site you can see almost everyone (myself excepted) has got a keen interest in fashion, and that includes a slightly surprising number of male uploaders. So is WIWT any good? Simple answer is yes.
Everyone’s a curator now…
The Way of the Web
OCTOBER 9, 2011
We’ve talked for years about citizen journalism and self-publishing, but more important than the channels of distribution are the ways in which content and context are discoved via search engines and social recommendations, and the fact that theoretically this leads to any piece of content available online being indexable, findable and potentially popular. All totally normal.
Ads Worth Spreading
MARCH 2, 2012
If people were truly concerned about their online privacy, why would they sign up for Facebook and not only post very personal pictures of them and their family, but also publish (to the world, no less) information that they would commonly label as "personal and private"? publishing. People hate advertising. How often have you heard that line? Do you believe it to be true?
End Of Blogs
MARCH 14, 2013
Call me old-fashioned. love Twitter , Facebook , Google+ and other places to publish, share and connect too, but I have a soft spot for blogs. The original power of blogging wasn't really in the ease of publishing, it was in the power to subscribe to a blog and be notified when a blogger updated their space. Blogging is this: the ability for anybody to have a thought and publish that thought - in text (supported by images, audio, video and whatever) - instantly and for free for the world to share. publishing. I love my blog. love your blog. love blogs. email.
Look at That, a Google+ Audience That is Largely Female
JULY 10, 2012
For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. Women are the strong majority in every age group: Now for a fashion magazine site with a largely female readership that is hardly surprising. The demographics of Google+ are typically described as predominantly male and young. Women’s Site. Food Site. Entertainment Site.
Your Marketing Drivel That Is Supposed To Be Content
APRIL 14, 2011
" I have no problem being critical internally of the work we produce at Twist Image (only the best for our clients), but I tend to shy away from criticism when I'm asked on a more ad hoc basis about the content that an organization is publishing in the Social Media channels. If your content can't be objective and the ultimate goal of publishing it is to get people to buy from you, that will be the way in which it will be consumed. The masters of it (those that toil in the branded content arena) understand how to do this in a more balanced fashion. publisher.
Fashion and P.R. Social Media blogger events
JANUARY 17, 2010
Others know damn well that PR people get paid to do promotional work, journalists get paid to publish press releases and get the goodies such as gift cards and promotional material for free. Social Media Fashion. Any fashion blogger who abides by the rules above (extrapolate: any blogger that obeys a PR company’s requirements) is not going to be an A list blogger.
Shareaholic Becomes a (Top Notch) Content Curator
NOVEMBER 8, 2012
Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food. Fashion & Beauty. • DIY. Through web browser extensions, open platform APIs, and one of the largest and fastest growing networks of content publishers, Shareaholic reaches over 270 million people across every continent each month. Parenting. Fitness. Social Media Marketing. Personal Finance. Who is Shareaholic? Check it out !
Day One: Mirum
FEBRUARY 5, 2015
As someone who has both published magazines and worked as a freelance journalist, there was something (deep inside of me) that wanted to use technology to share both the process of what we were going through as a business and how we - as an agency - felt about technology, brands and building a semblance of community. fashion myself as a humble and quiet individual, but these articles make me want to scream, "look at us!!!" It works! publishing. Today is a new day. Hello, Mirum. Back in 2002, when I joined Twist Image , I had no expectations. I had big expectations. brand.
A Story With No End
JANUARY 4, 2012
Well, I shouldn't say "never," but the power of these online publishing tools does create a world where articles, books and whatever can be constantly updated in an iterative fashion. From one side of the coin, this has to be one of the coolest innovations in publishing that we've seen in a very long time. online publishing. publishing. publishing innovation. How would you feel about reading an article in your local newspaper that never ended? It also speaks volumes to the power of correcting errors or clarify points of confusion. content.
Free Summer School For Marketers
JUNE 24, 2013
At the same time, I was already publishing a couple of music magazines that were becoming successful. As I ventured down the road of burnout by trying to be both a publisher and a full time college student, I had a heart-to-heart conversation with my parents. In a very non-traditional fashion, my mother said, "If the magazines don''t work out you always go back to school, but if you stay in school and stop publishing those magazines, you will never know what could have been." custom publishing. publishing. It''s true. and cheaper. MediaPost.
SEO Guidelines for Sponsored Content and Partner Links
APRIL 3, 2013
Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. How do publishers ensure that sponsored content complies with Google’s guidelines? Survey: Pinterest a Great Source of Links for Publishers.
StumbleUpon Traffic to Magazine and Content Sites Down 27%
JANUARY 23, 2013
The examined sites can be roughly divided into five main categories: food, home, fashion & beauty, health, entertainment and news & tech. For confidentially reasons I am not able to reveal the specific titles, but they are all well-known brands from major publishers. Personally I’m a fan of StumbleUpon both for users and as a source of traffic for publishers.
Some Of The Best (Non-Marketing) E-Newsletters To Make You A Better Business Leader
SEPTEMBER 6, 2013
In the day and age of readers, online bookmarking tools and other resources to find, curate and save content online, I still rely on good, ole fashion email for the bulk of my content. If I were able to be the publisher to the world, Futurity.org would probably be the prime place that I would use to source the best headlines, that everybody should know and understand. This is the newest publishing platform that was created by some of the former founders of Twitter. publisher. Where do you find the things that inspire you? Some people are a slave to their email.
SHORTHAND: Jay Baer On “Hug Your Haters”
MARCH 14, 2016
He recently published Hug Your Haters: How to Embrace Complaints and Keep Your Customers , which is being touted as “the first modern book on customer service.” 95% of unhappy customers never complain in a form or fashion the business can find. In this first installment, I spoke with Jay Baer—leader of Convince & Convert. ” Let’s get to the questions! 1.
Local TV News Teams Having Fun with Pinterest
MAY 30, 2012
While Pinterest is a natural fit for lifestyle publishers there are good opportunities for broadcast media too. Among the types of boards that are popular are lifestyle content (recipes and food, fashion, home, etc.); Pinterest: Great Opportunity for Lifestyle Publishers and Brands. It is fair to say that it is still early days for local TV newsrooms on Pinterest. Social Medi
The Marketing Problem Is Simple: There Are Too Many Ads
JULY 18, 2012
the old portal model of Yahoo , AOL , etc.) or do they visit multiple sites in a more chaotic fashion across multiple devices (computer screen, tablet, smartphone, etc.)? If Facebook can promise to deliver more relevant and contextual advertising to other publishers based on their data and additional third-party analytics, who wouldn't bite at the opportunity. As will most brands and publishers. publisher. As a brand, do you find it hard to put your message in front of the right audience? This used to be the major challenge. Putting your ads everywhere. advertising.
MAY 5, 2011
in a timely fashion), but the truth is a little different. publishing. advertisingcampaign blog blogging brand content creativity facebook humility marketingstrategy onlinevideo publishing speakingengagement talent twitter viralvideo webanalytics youtubeHow badly do you want something? It's very interesting to think about the things we want and lay them against the things we have. Take a long hard look at what you have. How did you get it? Did you get it because it just showed up? Was it given to you? Odds are it was neither of those things. You did something about it.
Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest
APRIL 3, 2012
It is well established that Pinterest offers great opportunities for lifestyle publishers but how well is it paying off in actual site traffic? selected sites from several different major publishers that are a natural fit for Pinterest, specifically those that cover food, home, women’s fashion and entertainment. See Publisher Survey: Reddit Traffic Way Up, Digg Way Down ).
What The Next Five Years Will Be About
APRIL 29, 2011
most fail at it with spectacular fashion. We have the opportunity to publish whatever we want - in text, images, audio and video - instantly (and for free) to the world. publishing. advertising apple avinashkaushik bigboxoutlet brand consumerelectronics data digitalmarketing directrelationships ecommerce facebook garyvaynerchuk guykawasaki linchpin marketingprofessional newmedia pokethebox publishing purplecow retail retailer roi sethgodin socialmedia socialmediamarketing technology theartofmarketing williamtaylorHow do you win? This was the last chance. today.
The Mutterings Of Twitter
MAY 3, 2011
Airlines aren't perfect and they mess things up in spectacular fashion from time to time, but that's not the point: what's important to note is that the frustrated traveler is not writing an obituary for their relationship with the airline and that those tweets or Facebook status updates are more like mutterings and "moments in time" rather than a greater issue of customer loyalty and brand advocacy. publishing. Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. In a world of Twitter mutterings, not all tweets are created equal.
Stories Die When There Is No Experience With It
MAY 5, 2011
Don't pound one message down into every channel in a repetitive fashion, but create different stories for each channel and have everything link back to the brand that gives it a closer and more interesting experience for the consumer. Stories are published. In a world where success is defined by how well you can publish relevant content and get it to connect, the next generation of true engagement is not going to be about these stories, but the experiences that come from it. publishing. Transmedia is all the rage these days. So too is Digital Storytelling. brand.
Instagram, GQ Capture Videos of NBA Draft Selections
JUNE 24, 2016
Instagram teamed up with GQ and the National Basketball Association to create videos showcasing the fashion and personalities of players picked in the 2016 NBA Draft Thursday night. The Facebook-owned photo- and video-sharing network, the fashion media brand and the league created a portrait studio at Barclays Center in Brooklyn, site of the draft, where photographer Adam Wissing shot the videos. Participating players included: Ben Simmons , Philadelphia 76ers. Brandon Ingram , Los Angeles Lakers. Jaylen Brown , Boston Celtics. Dragan Bender , Phoenix Suns. Follow along.
The End Of Change. The End Of Unusual.
OCTOBER 5, 2011
It's only compounded by the fact that each and every one of us has a publishing/media platform that allows for us to express how we feel (about anything and everything) in text, images, audio and/or video to the world. Maybe we are looking at things in a much too linear fashion? publishing. What if everything we see in our New Media world is not one of change? What if there is nothing unusual at all about what's going on in business today? for free. Has Marketing changed forever? What does a brand want? What does a brand really, really want? Greatness. Money. Making money.
A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns
Techipedia: Tamar Weinberg
MARCH 12, 2015
So I contacted a much bigger blogger friend of mine also in quilts about doing a post about our fashion app. We had a fashion app! We needed fashion bloggers. But I didn’t know any fashion bloggers! So off to Google I went to search for “fashion bloggers.” We started our focus in fashion. Then, one day, I had a small epiphany. My First Epiphany.
5 New Business Books That You Should Read (But Probably Never Heard Of)
MARCH 2, 2011
Told through many media at once in a nonlinear fashion, these new narratives encourage us not merely to watch but to participate, often engaging us in the same way that games do. Whether you're a brand, a publisher, or a content entrepreneur, you can provide it. publishing. There is a lot of great business book reading happening right now. Three of the bigger (and more well-known) business book authors within my tool shed of interest have (or are about to release) brand new books. It is a story of emotional dislocation, of risks taken unknowingly. In fact. aggregator.
What Twitter Trolls Can Teach You About Your Brand
MAY 27, 2016
There are 310 million monthly active Twitter users publishing millions of tweets every day. An internet troll is someone who purposefully publishes inflammatory remarks in a public forum with the intention of provoking an argument with other people. Your Twitter audience will notice when a loud troll starts publishing negative things about your brand. Trolls are the worst.
Repurpose Content: A Test and the Results
AUGUST 5, 2015
People who commented on the post when it was first published got updates from Livefyre when someone new commented on it, which was more irritating to them than it was a fun reminder to stop by and see old friends. The first post was published on September 25, 2012 and the second on July 22, 2015. The first post was published on September 17, 2012 and the second on July 23, 2015.
Use Media Relations to Get on the First Page of Google
JANUARY 20, 2015
should easily be able to increase our first page search results with some good, old fashioned media relations. When that content publishes, I have earned the very valuable link from a higher domain authority site to show Google we are experts on the topic (which increases my search results) AND my domain authority begins to crawl up from 68 to the 70s. The short answer is no.
Bloggers suing the Huffington Post – the outcome for UGC?
The Way of the Web
APRIL 14, 2011
Personally I have no problem with sites soliciting, accepting and publishing content supplied for free by volunteers who know the terms of the deal upfront in a clear fashion (i.e. But what probably will happen is that most publishers will revisit their terms and conditions for user-generated content and tighten them up even further in any possible way to preclude similar actions. Do sites need to start publishing their monthly user figures to everything who might send in a guest post? But what will the legal case do? So have you submitted content for free anywhere?
What Does it Take to Go Viral Nowadays?
NOVEMBER 20, 2014
Using the empty terminal as a backdrop, Richard Dunn, ironically enough, a lighting designer, lip-synced the Celine Dion version of “All By Myself” and published his video online. Richard was given an unlikely opportunity which he capitalized upon in a grand fashion. Say goodbye to having kooties with the other kids and fast forward to the new age of viral sharing online. Research.
How to Add & Manage Multiple Instagram Accounts for Your Brand
NOVEMBER 14, 2016
You can also track important things like publishing behavior to see how many Instagram posts you’ve delivered in a certain time frame. For example, Target has an independent Instagram account specifically for home and fashion content. While the company sells much more, Target gets granular with Target Style to showcase the fashion and design aspect of their brand. TargetStyle.